請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/30359完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 湯明哲 | |
| dc.contributor.author | I-Chia Lee | en |
| dc.contributor.author | 李翊嘉 | zh_TW |
| dc.date.accessioned | 2021-06-13T02:01:59Z | - |
| dc.date.available | 2007-07-23 | |
| dc.date.copyright | 2007-07-23 | |
| dc.date.issued | 2007 | |
| dc.date.submitted | 2007-07-06 | |
| dc.identifier.citation | Works Cited
李盈穎 (2007)，「黑金炫風起 爭食三十三億商機」，商業周刊，第1000期。 黃又怡 (2003)，「巧克哈客 巧克力迷的天堂」，經濟日報。 姚志平攝 (2003)，「巧克力專賣店 老客戶呻好相報」，中國時報。 賴怡鈴 (2006)，「黃湘怡開蛋糕店 林俊傑一口氣訂88個」， 中國時報。 林建良 (2006)，「黃湘怡開蛋糕店林俊傑砸5萬捧場」，民生報。 曾明進 (2006)，「黃湘怡賣糕跑腿送貨」，蘋果日報。 徐君瀅. Chocozing Blog. 24 Dec. 2005. 3 Feb. 2007 <http://www.chocozing.com/> 黃淑君、黃瑞菁 (2003)，中式連銷餐廳服務實景對消費者之影響，餐旅管理學術與實務研討會。 朱于祺、蔡郁楓 (2002)，高級餐廳顧客與服務人員關係品質之研究，第四屆休閒、遊憩、觀光學術研討會。 蔡長清、蔡桂妙 (2001)，主題式休閒餐廳之服務品質要素、意象及滿意度認知之研究，第十六屆全國技術及職業教育研討會餐旅及家政類。 (2006)，「旅行啦！ 情迷朱古力 我很醜但令人甜夢成真」，蘋果日報。 “Assessment of world stocks of cocoa beans as at 30 September 2002.” ICCO, (EWG/S/11/3), 12 February 2003 <http://www.internationalcocoaorganisation. net/questions/inventory.htm>. Associated Foreign Press. “Tokyo offers chocolate massages, jewelry.” Taipei Times [Tokyo] 11 Feb. 2007: 5. 30 Apr. 2007 <http://www.taipeitimes.com/News /world/archives/2007/02/11/2003348542>. “Bitter vs. Sweet: Dark Chocolate Captivates Taste Buds.” Korean Broadcasting Station 26 Apr. 2007. Bonanno, Giacomo. “Location Choice, Product Proliferation and Entry Deterrence.” Review of Economic Studies 54 (1987): 37-45. Campbell Soup Company. Annual Report. Camden, NJ, 2003. “China Chocolate Peak 2007.” Guangzhou, China, 2007. Chinese National Candy Association. 26 Apr. 2007 <http://www.candychina.cn/peak_receipt_en.pdf>. “Chinese Scientist Predicts Colder Global Climate.” Xinhua News Agency 1 July 1999. Sec. News in Chinese Media. 23 May 2007 <http://www.people.com.cn/english /199907/02/chnmedia.html>. “Chocology.” Berne: Association of Swiss Manufacturers, 2001. 15. “Chocolate strives for standard.” China Daily 24 Dec. 2004, sec. Life. 1 May 2007 <http://www.chinadaily.com.cn/english/doc/2004-12/24/content_402994.htm>. “Cravings and Addiction.” The Science of Chocolate. 17 Nov 2004. BBC. 2 Feb 2007 <http://www.bbc.co.uk/science/hottopics/chocolate/addictive.shtml>. d’Aspremont, C., J. Gabszewicz and J. Thisse. “On Hotelling’s Stability in Competition”, Econometrica, vol. 47, no. 5 (1979): 1145-50. Datamonitor. “China's Chocolate Surge.” Asia Food Journal (2006). Reed Business Information. 22 Apr. 2007 <http://www.asiafoodjournal.com/article.asp? articleid=4034>. ED&F Man Group PLC. Annual Report. London, UK, 1998. Fiske, Neil and Michael J. Silverstein. “Trading Up: Trends, Brands, and Practices 2004 Research Update.” The Boston Consulting Group, 2004. Fold, Neil. “Restructuring of the European chocolate industry and its impact on cocoa production in West Africa.” Journal of Economic Geography 1 (2001): 405-420. Friedrick, Joanne. “Refined palates, health benefits drive chocolate sales.” Gourmet News Nov. 2003:14. Global TGI. “The Charms of Chocolate.” Global TGI Barometer Issue 23. Sept. 2006. 10 May 2007 <http://www.tgisurveys.com/knowledgehub/Barometer/TGI% 20barometer/TGI%20barometerchocolate_Sep%2006.pdf>. Gray, Ann. “The World Cocoa Market Outlook.” LMC International. Ghana Conference Paper. N.p.: LMC International Ltd., 2001. 1-29. Gross, Daniel. “You're not rich, but now you can fake it.” Slate Magazine 1 Oct. 2003. 12 Dec. 2006 <http://www.slate.com/id/2089129/>. Gulati, Ranjay, Sarah Huffman, and Gary Neilson. “The Barista Principle-- Starbucks and the Rise of Relational Capital.” Strategy+Business Fall-Winter 2002. Booz Allen Hamilton Inc. 10 Apr. 2007 <http://www.strategy-bus/business.com /press /16635507/20534>. Hall, Trish. “Cravings.” New York Times 27 Sep. 1987. 3 Feb. 2007 <http://query.nyti mes.com/gst/fullpage.html?res=9B0DE3DD1038F934A1575AC0A961948260&sec=health&spon=&pagewanted=1>. Hansen, James. “Taste of Success Is Sweet for Swiss Chocolate Firms.” International Herald Tribune 20 Feb. 1995. 22 Apr. 2007 <http://www.iht.com/articles /1995/02/20/chocon.php>. Hess, Nicole. “D’Arcy Beijing: Hot and cold advertising”. Graphis. May/Jun 2003. FindArticles.com. 01 May. 2007. <http://findarticles.com/p/articles/p/ articles/mi_qa3992/is_200305/ai_n9227941>. “Historical Weather: Taipei, Taiwan.” TuTiempo.net. 2007. 23 May 2007 <http://www.tutiempo.net/en/Climate/TAIBEI/589680.htm>. “Hong Kong's Pan Sino to Join Singapore Chocolate Club.” Reuters 25 Sept. 2006. 10 May 2007 <http://www.flexnews.com/pages/4916/Chocolate/Hong_Kong/ Singapore/hong_kongs_pan_sino_join_singapore_chocolate_club.html>. Hsieh, Ming-ling. “Empire-building Is No Piece of Cake.” 天下 3 Jan. 2007. 22 Apr. 2007 <http://www.cw.com.tw/english/article/363068.jsp>. Hsueh, Amy. USDA Foreign Agricultural Service. “Taiwan Product Brief Candy 2003.” Global Agriculture Information Network Report. TW3039. Taipei, Taiwan: Agricultural Trade Office, 2003. ICCO. “Annual Forecasts of Production and Consumption and Estimates of Production Levels to Achieve Equilibrium in the World Cocoa Market.” Market Committee Ninth Meeting. 14 Mar. 2007. 7 Feb. 2007.1-10. ---. “Assessment of the Movements of Global Supply and Demand.” Market Committee Sixth Meeting. MC/6/4. 8 Mar. 2006. 20 Feb. 2006. 1-39. ---. “Generic Promotion of Cocoa Consumption in Japan.” 58th regular session, Item 12 of the draft agenda. London, 3-9 September 1998. 1-11. ---. “ICCO Monthly and Annual Averages of Daily Prices of Cocoa Beans.” June 2006. 3 May 2007 <http://www.internationalcocoa organisation.net/prices/ pricesave.htm>. ---. 2006. 17 May 2007 <http://www.internationalcocoaorganisation.net>. ICCO Expert Working Group on Stocks. “Assessment of World Stocks of Cocoa Beans as at 30 September 2006.” 15th Meeting. EWG/S/15/CRP.2. London: n.p., 22 November 2006. 1-11. Jason, Henri. “Trends in cocoa and chocolate consumption with particular reference to developments in the major markets”. Malaysian International Cocoa Conference, Kuala Lumpur, 20-21 October 1994 (ICCO, ED MEM). 686. Kaplinsky, Robert. “Competitions Policy and the Global Coffee and Cocoa Value Chains.” United Nations Conference for Trade and Development. N.p.: Institute of Development Studies University of Sussex, May 2004. 1-31. Kennedy, Gabrielle. “100% Chocolate Café.” American Chamber of Commerce in Japan Journal. Feb. 2006. Business Focus. 25 Apr. 2007 <http://www.accj.or. jp/document_library/Journal2006/12_business_focus_feb06.pdf>. Koetsawang, Anchalee. “Asians regain taste for chocolate.” Business Asia 14 June 1999. Gale Group. 22 Apr. 2007 <http://findarticles.com/p/articles/mi_m 0BJT/is_11_7/ai_55143108>. Kotler, Philip. Marketing Management. 11th ed. Singapore: Prentice Hall, 2003. 317. Krugman, Paul and Maurice Obstfeld. International Economics. 6th Edition. New York: Addison Wesley, 2005. Kula, Olaf. “Value Chain Assessment: Indonesia Cocoa”. United States Agency for International Development, 2004. 48. Lee, Sherry. “Ordinary Joe versus the Yuppie: 85°C Cafe Challenges Starbucks.” 天下 3 Jan. 2007. 24 Apr. 2007 <http://www.cw.com.tw/english/article/363058.jsp>. Levy, Marc. “Candymakers look to overseas sweet tooth.” The Arizona Daily Star 1 May 2007, sec. Business. 1 May 2007 <http://www.azstarnet.com/business /180794>. Lindt & Sprungli. Annual Report. Zurich, Switzerland: Neidhart+Schon AG, 2003. Lin, Jackie. “Godiva aims at the hearts of Taiwan's chocolate lovers.” Taipei Times 10 Nov. 2006. Business. 15 Jan. 2007 <http://www.taipeitimes.com/News/biz /archives/2006/11/10/2003335677>. McLaughlin, Katy. “Chocolate (User's Manual Enclosed).” The Wall Street Journal [New York] 10 Feb. 2007, Eastern ed., sec. Food: 1. Milherou, D. Chocolate & Biscuit Market in Vietnam. December 1999. 26 Apr. 2007 <http://www.la-nouvelle-generation.com/images/Etude-Vietnam.pdf>. Nelson, Emily. “Rising Lipstick Sales May Mean Pouting Economy and Few Smiles.” The Wall Street Journal 26 Nov 2001. New Hampshire Small Business Development Center. “Sample Business Plan.” 2006. 5 May 2007 <http://www.nhsbdc.org>. Oxfam International. “The Cocoa Market: A Background Study.” 14 March 2002. “1993 R. Dand International Cocoa Trade.” Chart. ICCO. The world cocoa market: An analysis of recent trends and prospects to the year 2000. N.p.: Woodhead Publishing, 1999. Patton, Dominique. “China's chocolate market looks sweet for Barry Callebaut.” Confectionary News 11 July 2006. 22 Apr. 2007 <http://www.confectionerynew s. com/news/printNewsBis.asp?id=71851>. ---. “New snack products tap on the go trend in China.” AP-Foodtechnology.com 1 February 2007. 2 May 2007 <http://www.ap- foodtechnology.com/news/ng. asp?n=73010-pepsico-le-conte-popcorn-crisp-snack>. Penny Stafford, DBA Belvi Coffee and Tea Exchange, Inc. v. Starbucks Corp. No. CV06-1382JCC. Seattle Clerk US District Court Western Dist. of Washington. 25 Sept. 2006. Piomelli, Daniele et al. “Brain cannabinoids in chocolate.” Nature 22 Aug 1996: 677-8. Porter, Michael. Competitive Strategy: Techniques for Analyzing Industries and Competitors. London: Collier Macmillian Publishers, 1980. 34-46. Robison, Jennifer. “Chocolate Evolution: Ethel's lounges give hometown brand upscale flavour.” The Las Vegas Review-Journal 1 March 2007. Sekiguchi, Toko. “How Valentine's Day Conquered Japan.” Time 14 Feb. 2007. 25 Apr. 2007 <http://www.time.com/time/business/article/0,8599,1589631, 00.html>. Shin, Hae-in. “Organic chocolate bar opens in Seoul.” The Korea Herald 11 Mar. 2006. “Statistics on Chocolate.” Chocolate & Cocoa Association of Japan. 2005. 25 Apr. 2007 <http://www.chocolate-cocoa.com/>. Sudhaman, Arun. “Hooking the world on Godiva's edible luxury.” Media 15 Dec. 2006: 20. “Table- Taiwan GDP, constant prices, annual percent change.” EconStats Page. 2006. 7 Feb 2007 <http://www.econstats.com/weo/C157V018.htm>. Taiwan Institute of Economic Research. “Market Situation.” Major Economic Data of Local Industry Sector (Dec. 2004). 10 Mar. 2007 <http://proquest.umi.com/pq dweb?did=977211541&sid=1&Fmt=3&clientId=3&clientId=39645&RQT=309&VName=PQD>. Taiwan. Ministry of Economic Affairs. “MOEA: Wholesale, Retail, Service Revenues Rise in March”. Taipei Times. 15 June 2006. Taiwan Investment Biweekly. Department of Investment Services. 10 March 2007. < http://investintaiwan. nat.gov.tw/en/news/newsletters/0047.html>. ---. “Watsons opens its largest distribution headquarters in Asia in Taiwan”. United Daily News. Dec 2005. Taiwan Investment Biweekly. Department of Investment Services. 7 January 2007. < http://investintaiwan.nat.gov.tw/en/>. Thorntons PLC. Annual Report. Derbyshire, United Kingdom, 2000. “Top 100 Global Confectionary Companies.” Candy Industry Jan. 2007: 35. “Trading Up.” The Boston Consulting Group Homepage. 2004. 20 Feb. 2007 <http://www.bcg.com/publications/trading_up/key_ideas.html>. Truitt, Eliza. “Sacred Cacaos.” Slate Magazine 13 Feb. 2001. 20 Jan. 2007 <http://www.slate.com/id/100597/>. “Uni-president wins exclusive agency rights for Cadbury chocolates.” Taiwan Headlines 8 Nov. 2005. 1 May 2007 <http://english.www.gov.tw/TaiwanHeadli nes/index .jsp?categid=9&recordid=88132>. United Nations Statistics Division. International Trade Centre. “International Trade Statistics on Chocolate.” 26 Apr. 2007 <http://www.intracen.org/tradstat/sitc3-3d/ip073.htm>. United States Department of Agriculture. Foreign Agricultural Service. “Candy Could Be Sweet Deal to Chinese Importers”. By Peter Moustakerski. 1 May 2007 <http://www.fas. usda.gov/info/agexporter/1999/Sept%201999/candy.html>. Wang, Su-wan. “Determinants of New Firm Formation in Taiwan.” Small Business Economics 27.4-5 (Dec. 2006): 313-321. Weymar, Frank Helmut. “The Dynamics of the World Cocoa Market.” Diss. MIT, 1965. Yamane, Taro. “Table- Sample size for ±3%, ±5%, ±7% and ±10% Precision Levels.” Statistics, An Introductory Analysis. 2nd Ed. New York: Harper and Row, 1967. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/30359 | - |
| dc.description.abstract | 巧克力專飲店在台灣的發展趨勢
本研究著重於調查巧克力專飲店在台灣的發展趨勢。由於現存文獻中，大多著手於服務實景和顧客滿意度調查，而非相關產業的研究，因此，著重於此產業的研究將對後續研究者或是經營者有相當的助益。本研究經過147份問卷，並且使用相關分析、 t 檢定和線性單變數模型來導出所得彈性，結果發現，由於巧克力是奢侈品，因此深受景氣和所得彈性影響。本研究也同時發現，另一個影響巧克力消費習慣的是文化，但文化是可以由行銷活動引導的。本研究認為調查消費者的意見如同開店位置的賽局理論一般，對於經營者來說，都是相當有益的資料。 | zh_TW |
| dc.description.abstract | This study investigates the new trend in chocolate cafes appearing in Taiwan. The existing literature does not look at a certain service industry but rather the servicescape or customer satisfaction, so an investigation on the downstream’s effect on the upstream chocolate industry may be of use to both industry insiders as well as the chocolate café owners. Results showed that the chocolate café is a cyclical product and as a luxury food item, chocolate consumption is affected by income elasticity. This research was based on a questionnaire survey with 147 surveys completed. Correlation analysis, t-test, and general linear model univariate analysis were used to determine the proxy for income elasticity’s relationship to other variables. Another factor that affects chocolate consumption is culture, but culture can be changed with marketing initiatives by the industry. Using the survey participants’ responses as well as location strategies, recommendations can also be offered to the chocolate café owners. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-13T02:01:59Z (GMT). No. of bitstreams: 1 ntu-96-R94724081-1.pdf: 514052 bytes, checksum: adad31ecd1abf61144300d1ea5bcc542 (MD5) Previous issue date: 2007 | en |
| dc.description.tableofcontents | 目 錄
口試委員會審定書 i 中文摘要 ii 英文摘要 iii 圖目錄 iv 表目錄 v 英文目錄 vi 第一章 緒論 1 1.1 背景 1 1.2 動機 2 1.2.1 台灣中小企業 2 1.2.2 折現現金流量技術 2 1.3 研究目的 4 1.4 研究方法 6 第二章 文獻回顧 7 2.1 術語 7 2.1.1 巧克力專飲店 7 2.1.2 主要參與者 8 ．巧克哈客 8 ．愛巧克 8 ．完美比例 9 ．iR Choco 9 ．Awfully Chocolate 9 ．Godiva Café 10 2.2 文獻 11 2.2.1 Porter的一般性策略 11 2.2.2 奢華，正在流行 12 第三章 產業分析 14 3.1 產業背景 14 3.1.1 需求 14 ．日本 17 ．韓國 17 ．中國大陸 17 ．新加坡 18 3.1.2 供應 19 3.2 工業基礎 20 3.2.1 台灣 20 3.2.2 供應需求預測 24 3.2.3 可可價格 26 3.3 未來問題 27 第四章 研究成果 28 4.1 樣品概況 28 4.2 敘述統計 30 4.2.1 相關分析 30 4.2.2 t 檢定 31 4.2.3 一般線性模式的單變量分析 32 4.2.4 Profile Plots 33 4.3 實證結果 34 第五章 結論 40 5.1 討論 40 5.2 建議 41 5.2.1 基於調查 41 5.2.2 先佔優勢 42 5.2.3 位置 43 5.3 外在機會 46 5.4 研究限制 46 VI. 附錄 48 參考文獻 62 | |
| dc.language.iso | en | |
| dc.title | 在台灣的發展趨勢巧克力專飲店 | zh_TW |
| dc.title | The development of the Chocolate café in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 95-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃恆獎,王仕茹 | |
| dc.subject.keyword | 巧克力專飲店, | zh_TW |
| dc.subject.keyword | Chocolate, | en |
| dc.relation.page | 67 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2007-07-09 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-96-1.pdf 目前未授權公開取用 | 502 kB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。