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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 蔣明晃(Ming-Hung Chiang) | |
dc.contributor.author | Yu-Ting Lin | en |
dc.contributor.author | 林毓珽 | zh_TW |
dc.date.accessioned | 2021-06-08T07:14:23Z | - |
dc.date.copyright | 2011-08-16 | |
dc.date.issued | 2011 | |
dc.date.submitted | 2011-08-11 | |
dc.identifier.citation | 中文
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/26541 | - |
dc.description.abstract | 近二十年來台灣資訊產業的蓬勃發展,資訊通路商的數目也隨之成長,面對國內市場競爭激烈且逐漸趨於飽和的情況下,許多業者開始嘗試進行國際化、邁向海外市場,追求企業的成長與獲利。然而,通路商的海外之旅並非無往不利,當地市場的文化障礙、跨國管理人才、當地政府法令限制以及尋找適當的合作夥伴,都會影響通路商的跨國決策與表現。因此,如何善用公司內部資源並因應當地市場環境的變化,考驗著通路商的智慧。
本研究以通路商為主軸,首先回顧過去相關領域學者們的研究結果,希望可以從中推導出一研究架構用來分析通路商海外佈局策略的影響因子。而在相關文獻探討後,本研究將研究架構分成三部分,分別從交易資產特殊性、資源基礎理論與競爭分析,探討其九項因素,包括上下游合作關係、當地政府關係、產品特性、資本可用性、資訊科技系統、專業知識與經驗、人才素質、市場需求以及競爭者分析,對於通路商跨國佈局的網路構型策略與顧客服務策略的影響。 完成研究架構後,本研究以個案公司在中國市場與澳洲市場的營運經驗與佈局策略進行分析。研究結果顯示,一些因素對於不同地區的佈局策略選擇影響不大、較具有一致性,然而部分因素,如當地政府關係、人力素質與市場需求,卻具有決定性的影響效果。因此,建議其他中小型通路商在進行國際化時,應妥善規劃公司內部資源、加強與上下游及政府的合作關係,面對外部市場的需求波動,需做長期的規畫,綜合考量企業內部、外部因子與合作關係。 | zh_TW |
dc.description.abstract | With the booming growth of IT industry in Taiwan, the number of 3C distributors increased rapidly in recent years. Faced with the intensive and gradually saturated market, some distributors started to explore overseas market to earn higher revenue. However, culture differences in local markets, insufficient cross-border management, local government’s restriction, and seeking for appropriate local partners have an effect on distributors’ foreign deployment strategy and performance. Hence, it’s a challenging decision to balance internal and external resources.
This study focuses on distributors and reviews different scholars’ works in related area, dedicated to form a framework of impact factors for distributors’ foreign deployment strategy. The framework analyzes the importance of nine impact factors, including relationship with vendors, retailers, and local government, product characteristics, financial performance, IT system, expertise, force quality, market demands, and competitors, on distributors’ configuration and customer service strategy from theory of asset specificity, resource-based view, and competitive strategy. After the framework is developed, a 3C distributor is chosen to be analyzed on its operations in Mainland China and Australia. The findings showed that some factors, such as relationship with local government, force quality, and market demand, play a significant role in forming foreign deployment strategy, while others do not. Thus, for small and medium distributors, it’s recommended to make a well planning for utilizing company’s internal resources, and to strengthen relationship with vendors, retailers, and local government. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T07:14:23Z (GMT). No. of bitstreams: 1 ntu-100-R98741008-1.pdf: 2566021 bytes, checksum: f0c73d6262c5db7dc128982b950920a7 (MD5) Previous issue date: 2011 | en |
dc.description.tableofcontents | 誌謝 I
中文摘要 II 英文摘要 III 目錄 IV 圖目錄 V 表目錄 VII 第一章、 緒論 1 第一節 研究動機 1 第二節 研究目的 2 第三節 研究流程 2 第四節 研究章節 3 第二章、 文獻探討 4 第一節 行銷通路 4 第二節 企業跨國經營相關理論9 第三節 企業跨國經營佈局策略13 第三章、 研究架構與方法 16 第一節 研究架構 16 第二節 研究構面與因素說明 17 第三節 研究方法與個案選擇 21 第四章、 產業環境與個案分析 23 第一節 資訊通路產業介紹 23 第二節 個案公司介紹 25 第三節 個案公司分析 27 第四節 研究結果分析 37 第五章、 結論與建議 42 第一節 研究結論與建議 42 第二節 研究貢獻與限制 43 第三節 未來研究與建議 44 參考文獻 46 附錄 49 | |
dc.language.iso | zh-TW | |
dc.title | 通路商跨國佈局策略影響因素之研究─以資訊通路商為例 | zh_TW |
dc.title | The Research on Foreign Deployment Strategy of 3C Distributors | en |
dc.type | Thesis | |
dc.date.schoolyear | 99-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 林我聰,李易諭 | |
dc.subject.keyword | 資訊通路商,跨國佈局,網路構型策略,資產特殊性,資源基礎理論, | zh_TW |
dc.subject.keyword | 3C distributor,foreign deployment strategy,configuration strategy,resource-based view,asset specificity, | en |
dc.relation.page | 51 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2011-08-11 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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