Blog社群成長關鍵要素探討

Pi-Fan Yang; 楊筆帆

請用此 Handle URI 來引用此文件： http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25584

完整後設資料紀錄

DC 欄位	值	語言
dc.contributor.advisor	洪明洲
dc.contributor.author	Pi-Fan Yang	en
dc.contributor.author	楊筆帆	zh_TW
dc.date.accessioned	2021-06-08T06:19:53Z	-
dc.date.copyright	2009-10-13
dc.date.issued	2006
dc.date.submitted	2007-04-18
dc.identifier.citation	中文文獻 [1] 黃世明（2004）網路書寫blog [2] 林明澔（2000）虛擬社群間關係轉移之研究 [3] 葉亭威、汪開翊、張宏銘（2005）探討經營C2C電子商務之關鍵成功因素 [4] 周一玲（2001）財經網路媒體經營模式之關鍵成功因素探討 [5] 馬如頤（2003）從消費者角度觀察不同網站類型的關鍵成功因素—以靜宜大學學生為例 [6] 雄杰（2005）首屆全球中文博客調查報告 [7] 洪嘉培、袁心玫（2001）虛擬社群經營模式之探討以優仕網為例 [8] 徐濟世、惠龍（2003）使用 S曲線模型進行技術預測分析--以自由軟體 Linux為例 [9] 蘇純繒、惠龍（2005）主題知識發展與預測—以供應鏈管理為例 [10] 劉基欽（2005）Blog特性對Blog信任的影響 [11] 魏彰志（2000）虛擬社群商業化關鍵因素研究 [12] 周立軒（2005）網誌的使用者與使用行為之研究 [13] 方興東（2004）博客的自律與他律英文文獻 [1] Hagel III, J. & A. G. Armstrong, (1997) Net Gain: expanding markets through virtual communities, Harvard Business School Press, Boston, MA. [2] Hagel III,J.& Singer,M.(1999), Net Worth: Shaping Markets When Customers Make the Rules, Harvard Business School Press.. [3] Foster, RN. (1986). Assessing technological threats. Research Management July-August [4] Dave Winer（2001）What are weblogs? [5] Dave Winer（2003）What makes a weblog a weblog? [6] Dan Gillmor（2002）The Whys and Hows of Weblogs [7] Kathy E. Gill (2004). How can we measure the influence of the Blogosphere?
dc.identifier.uri	http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25584	-
dc.description.abstract	以提供使用者Blog 服務為主的部落格服務供應商(Blog Service Provider, 簡稱BSP)，大力吸引網路使用者瀏覽點閱並生產內容，且讓使用者從對內容感到興趣，進而留言、評論，產生許許多多互動，而成為Blog 會員。本研究運用虛擬社群與網路擴散等相關理論以建構Blog 社群的正向循環與成長擴散模型，以國內著名BSP 的網站功能、Blog 特性、BSP 會員活動量、BSP 會員活動的擴散速度而歸納出以下結論： z BSP 會員活動量會受網站提供的功能影響 z BSP 會員活動量會受內容交流、個人化服務、簡易使用程度與開放程度等Blog 特性影響本研究也發現，收取會費與收取廣告費的營收模式，會對BSP 的會員活動量產生不同的影響： z 收取會費的營收模式會抑制BSP 會員活動量的擴散 z 收取廣告費的營收模式不會抑制BSP 會員活動量的擴散	zh_TW
dc.description.abstract	Blog Service Providers (BSPs) offer internet users the services about recording events, cataloging articles on the often-updated websites. BSPs attract internet users to join community as Blog members. This thesis tries to construct a diffusion model for the growth of a Blog community. The cases used in the research are the main domestic BSPs. With the website functions, Blog characteristics, the number of BSP members' activities, the rate of diffusion of the BSP members' activities, this thesis has following findings: z The number of BSP members' activities is influenced by the website functions that a BSP offeres. z The number of BSP members' activities is influenced by Blog characteristics, such as content exchangeability, personalised services, reputation and easy-to-using. Business model has the influence on the diffusion of BSP members' activities as BSPs charge member fee or not: z the diffusion will be decreased when BSPs charge member fee. z the diffusion will not be influenced when BSPs’ income relies on advertising but no charge for member fee.	en
dc.description.provenance	Made available in DSpace on 2021-06-08T06:19:53Z (GMT). No. of bitstreams: 1 ntu-95-R93741056-1.pdf: 2867380 bytes, checksum: 2bab90ab679363696e6c2f29eb908de3 (MD5) Previous issue date: 2006	en
dc.description.tableofcontents	第壹章緒論........................................................................................................................1 第一節研究背景與動機............................................................................................1 第二節研究目的........................................................................................................7 第三節研究架構........................................................................................................8 第貳章文獻探討..............................................................................................................10 Blog 的定義與發展.........................................................................................................10 虛擬社群的演化與模式..................................................................................................23 網路社群經營的擴散效應..............................................................................................33 社群網站經營的其他關鍵因素......................................................................................37 BSP 價值網分析..............................................................................................................42 第參章研究命題與方法..................................................................................................48 研究命題..........................................................................................................................48 研究對象..........................................................................................................................49 資料收集與分析驗證......................................................................................................51 研究限制..........................................................................................................................55 第肆章個案分析..............................................................................................................57 無名小站Blog （www.wretch.cc/blog） ......................................................................57 Hinet Xuite 部落格（blog.xuite.net） ............................................................................67 蕃薯藤Yam 樂多日誌（blog.yam.com）......................................................................77 ETtoday Blog（bloguide.ettoday.com） .........................................................................87 部落格鄉村（www.blogtw.com） ................................................................................94 第伍章命題驗證............................................................................................................102 網站功能與會員活動量................................................................................................104 Blog 特性與會員活動量...............................................................................................108 BSP 會員活動量的擴散................................................................................................ 118 第陸章結論與建議........................................................................................................121 研究結論........................................................................................................................121 研究結論........................................................................................................................123 後續研究建議................................................................................................................125 第柒章參考文獻............................................................................................................126
dc.language.iso	zh-TW
dc.title	Blog社群成長關鍵要素探討	zh_TW
dc.title	Identifying the key factors of growth in blog members	en
dc.type	Thesis
dc.date.schoolyear	94-2
dc.description.degree	碩士
dc.contributor.oralexamcommittee	練乃華,蔣明晃
dc.subject.keyword	部落格服務供應商,部落格,虛擬社群,網路擴散理論,	zh_TW
dc.subject.keyword	Blog Service Provider,Blog,virtual community theory,diffusion theory,	en
dc.relation.page	130
dc.rights.note	未授權
dc.date.accepted	2007-04-18
dc.contributor.author-college	管理學院	zh_TW
dc.contributor.author-dept	商學研究所	zh_TW
顯示於系所單位：	商學研究所

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