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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃恆獎 | |
| dc.contributor.author | Chia-Wen Chang | en |
| dc.contributor.author | 張嘉雯 | zh_TW |
| dc.date.accessioned | 2021-06-08T06:13:58Z | - |
| dc.date.copyright | 2007-05-24 | |
| dc.date.issued | 2007 | |
| dc.date.submitted | 2007-04-25 | |
| dc.identifier.citation | (Essay 1)
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25451 | - |
| dc.description.abstract | 有鑑於關係行銷與網絡中心性的重要性，本論文主要在於探究關係行銷、網絡中心性對價值創造的影響。
本文的第一篇，主要在於探討企業對企業的關係，以及這些關係對價值創造的影響。經由交易成本理論、社會交換理論及以鑲嵌理論，本文發展一個完整的模型架構以探究供應-製造關係中漸進式創新的來源與發展。此外，本文亦探究製造商的網絡中心性對其漸進式創新績效的影響。 本文的第二篇，主要在於探討顧客-顧客-品牌間的關係，以及這些關係對品牌價值與顧客價值的影響。品牌社群包含了品牌與顧客間的關係，以及顧客與顧客間的關係，而這些關係根植於認同。據此，本文主要在於探討為何以及如何這種以認同為基礎的關係，能替所有的參與者產生價值。 | zh_TW |
| dc.description.abstract | In view of the increasing importance of relationship marketing and network position in marketing research, the broad objective of the paper, therefore, is to examine the roles of close relationships and network centrality in value creation.
In the first part, we explore business-to-business relationships and their effects on value creation. Drawing from the literature on transaction cost economics (TCE), social exchange theory and embeddedness theory, this study has developed a comprehensive model that explains driving forces and incremental innovation generation in the supplier-manufacturer relationship. This study also investigates the effects of network centrality on incremental innovation. In the second part, we explore customer-customer-brand relationships and their effects on brand- and customer-related values. A brand community consists of the relationships between and across the brand and consumers (Muniz & O'Guinn, 2001), that are rooted in the customers’ identification (Bhattacharya & Sen, 2003; Ahuvia, Iacobucci, & Thompson, 2005). Specifically, we consider how and why such identification-based relationships which have values to all the participants. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T06:13:58Z (GMT). No. of bitstreams: 1 ntu-96-D91724007-1.pdf: 501560 bytes, checksum: 8def782ae552ba2c225bdefea7887068 (MD5) Previous issue date: 2007 | en |
| dc.description.tableofcontents | Contents
口試委員會審定書(i) 誌謝(ii) 中文摘要(iii) Abstract(iv) 1. Introduction(1) 2. Determinants of Incremental Innovation: A Holistic Approach Incorporating Theories of Transaction Cost, Social Exchange and Embeddedness(4) 2.1 Introduction(4) 2.2 Conceptual Framework and Hypotheses Development(7) 2.3 Data and Method(23) 2.4 Analysis and Results(32) 2.5 Conclusions and Discussion(39) 2.6 Managerial Implications(43) 2.7 Limitations and Directions for Future Research(45) 3. Brand Community and Value Creation(47) 3.1 Introduction(47) 3.2 Literature Review (50) 3.3 Theoretical Framework and Hypotheses Development(61) 3.4 Data and Measurement(78) 3.5 Analysis and Results(90) 3.6 Conclusions and Discussion(95) 3.7 Managerial Implications(102) 3.8 Limitations and Directions for Future Research(104) Reference(105) | |
| dc.language.iso | en | |
| dc.subject | 品牌社群 | zh_TW |
| dc.subject | 交易成本理論 | zh_TW |
| dc.subject | 社會交換理論 | zh_TW |
| dc.subject | 漸進式創新 | zh_TW |
| dc.subject | 網絡中心性 | zh_TW |
| dc.subject | incremental innovation | en |
| dc.subject | brand community | en |
| dc.subject | network centrality | en |
| dc.subject | transaction cost economics | en |
| dc.subject | social exchange theory | en |
| dc.title | 關係行銷、網絡地位與價值創造關係之探討 | zh_TW |
| dc.title | Value Creation through Relationship Marketing and Network Position: Two Essays | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 95-2 | |
| dc.description.degree | 博士 | |
| dc.contributor.oralexamcommittee | 李文瑞,謝明慧,林俊昇,練乃華 | |
| dc.subject.keyword | 交易成本理論,社會交換理論,漸進式創新,網絡中心性,品牌社群, | zh_TW |
| dc.subject.keyword | transaction cost economics,social exchange theory,incremental innovation,network centrality,brand community, | en |
| dc.relation.page | 123 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2007-04-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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