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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 趙義隆 | |
dc.contributor.author | Pei-Tzu Wu | en |
dc.contributor.author | 吳珮慈 | zh_TW |
dc.date.accessioned | 2021-06-08T06:13:21Z | - |
dc.date.copyright | 2007-07-03 | |
dc.date.issued | 2007 | |
dc.date.submitted | 2007-06-20 | |
dc.identifier.citation | 中文部分
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Sugden (eds), The Nature of the Transnational Firm, London: Routledge, pp117-36. 16. Dunning, John H. (1993), “How Should National Governments Respond to Globalization?” The International Executive, vol.35 (3), pp187-98. 17. Hill, C., Peter Hwang & W. Chan Kim (1990), “An Eclectic Theory of the Choice of International Entry Mode,” Strategic Management Journal, vol.11, pp117-28. 18. Johanson & Wiedersheim-Paul, F. (1975), “The Internationalization Process of the Firm-Four Swedish Cases,” The Journal of Management Studies, vol.12 (3), pp305-22. 19. Johanson, J. & Jan-Erik Vahlne (1977), “The Internalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Market Commitments,” Journal of International Business Studies, vol.8 (Spring/Summer), pp23-32. 20. Johanson, J. & L. Mattsson (1988), “Internationalization in Industrial System- A Network Approach,” Strategies in Global Competition, London: Routledge, pp287-315. 21. Johanson, J. & Jan-Erik Vahlne (1990), “The Mechanism of Internationalization,” International Management Review, vol.7 (4), pp11-24 22. Kumar, V. & V. Subramaniam (1997), “A Contingency Framework for the Mode of Entry Decision,” Journal of World Business, vol.32 (1), pp53-72. 23. Lien, Yung-Chih, Jenifer Piesse, Roger Strange & Igor Filatotchev (2005), “The Role of Corporate Governance in FDI Decision: Evidence from Taiwan,” International Business Review, vol.14 739-63 24. Porter, Michael E. (1990), “The Competitive Advantage of Nations,” Harvard Business Review, vol.68, pp.145-65. 25. Root, Franklin R. (1982), Foreign Market Entry Strategy, New York: Amacon, pp7. 26. Root, Franklin R. (1987), Entry Strategies for International Markets, D. C. Health, Lexington, MA. 27. Rugman, A. (1981), Inside the Multinationals: The Economics of Internal Markets, London: Croom Helm. 28. Sethi, D., Guisinger, SE., Phelan, SE. & Berg, DM. (2003), “Trends in Foreign Direct Investment Flows: A Theoretical and Empirical Analysis,” Journal of International Business Studies, vol.34, 315-26 29. Sharma D.D. and Johanson, J. (1987), “Technical Consultancy in Internationalization,” International Marketing Review, Winter, pp20-29. 30. Vernon, Raymond (1966), “International Investment and International Trade in the Product Cycle,” Quarterly Journal of Economics, May, pp190-207. 31. Vernon, Raymond (1979), “The Product Cycle Hypothesis in a New International Environment,” Oxford Bulletin of Economics and Statistics, November. 32. Williamson, O. E. (1975), Markets and Hierarchies, New York: Free Press. 33. Williamson, O. E. (1979), “Transaction-Cost Economics: The Governance of Contractual Relations,” Journal of Law and Economics. P233-61. 34. Yip George S. (1992), “Total Global Strategy: Management for Worldwide Competitive Advantage,” Eaglewood Cliffs, New Jersey: Prentice Hall. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25436 | - |
dc.description.abstract | 臺灣長期以來對外貿易的依存度相關高,歷年來臺灣廠商對於歐洲市場的投資相較於全球其他區域,只占極低的一個比例。自從西元2004年起,東歐數十個國家加入歐盟組織,歐盟進而發展成為全球最大的單一市場,歐洲市場的重要性不容忽視。本論文針對國內已進入歐洲市場投資之廠商進行研究,主要目的為探討國內廠商在計畫進入歐洲市場時所考量的決策因素,與廠商所選擇的進入模式之間的關連性,最後並討論進入模式的動態變化情形。
透過過去關於海外市場進入模式的相關文獻整理,選定以折衷理論為本論文研究架構的理論基礎,歐洲市場進入模式的選擇可能受到廠商本身、內部知識技術之移轉、以及環境背景因素的影響,再加上產業環境此一變數作進一步的探討,進而觀察隨著外界環境的改變,廠商進入模式選擇的動態變化情形。研究方法為透過各別廠商的深度訪談,配合上次級資料的搜集,而進行個案的分析比較,最後推演出海外市場進入模式之相關命題。 命題推論依照研究架構,分別針對廠商自有優勢變數、交易特殊性變數、環境變數、產業環境變數及進入模式之動態調整,歸納出這些變數與歐洲市場進入模式相關性的四組命題,研究結果大致與研究假說符合,但其中過去國際化經驗、市場競爭狀態、以及建立在特殊合作關係下對廠商獨有知識技術之價值的考量,關連性與預設之假說不符合。未來的研究建議可使用大量問卷調查方式驗證命題的正確性;或探討臺灣若以獨資方式進入歐洲市場時,如何在新設或購併方式之間的作選擇;或針對各別產業建立不同產業在歐洲市場投資時,選擇進入模式之策略考量架構。 | zh_TW |
dc.description.abstract | Taiwanese companies highly depend on foreign trade. Compared to other regions around the world there is only a small percentage that Taiwanese companies invested in European market. However, since 2004 more than 10 eastern European countries joined the EU, the European Union became the biggest single market in the world. Therefore, Taiwanese companies should more focus on the investment in European market. The purpose of this study is to figure out the interaction between the factors considered by the Taiwanese companies when they planned to enter European market and their entry mode decisions. Also we discussed about how the entry mode changed and what reasons made Taiwanese companies adjust their entry mode in Europe.
By applying the eclectic theory to be the framework of this research, the choices of entry mode in European market might be affected by ownership-specific advantage, transaction of internal know-how, and environmental variable. Furthermore, we included industrial specific variable and discuss the pattern that how the entry mode changed affected by all the variables in the long-term viewpoint. This study tried to prove the propositions by doing the case studies through collecting the information from the interview with the managers of the selected Taiwanese firms and also the secondary data. According to the research framework, the propositions are related to entry mode decisions affected by ownership-specific variables, transaction-specific variable, environmental variable, industrial-specific variable, and the adjustment of entry mode. The results of the case studies cohere with most of the propositions. The further research could use questionnaires and statistic methods to prove the propositions, focus on the choice between Greenfield and acquisition when firms decide to enter a market by setting up a wholly own company, or compare the entry mode decisions between different industries. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T06:13:21Z (GMT). No. of bitstreams: 1 ntu-96-R94724045-1.pdf: 608211 bytes, checksum: 40f404eb29621068e8143f17f9bcf971 (MD5) Previous issue date: 2007 | en |
dc.description.tableofcontents | 謝 辭 ……………………………………………………………………………一
中文摘要 ……………………………………………………………………………二 英文摘要 ……………………………………………………………………………三 表 次 ……………………………………………………………………………五 圖 次 ……………………………………………………………………………六 第一章 緒論 …………………………………………………………………………1 第一節 研究背景 ………………………………………………………………1 第二節 研究動機 ………………………………………………………………3 第三節 研究目的 ………………………………………………………………4 第四節 章節結構 ………………………………………………………………5 第二章 文獻探討 ……………………………………………………………………7 第一節 國際化之動機 ………………………………………………………9 第二節 海外市場進入模式相關文獻 ………………………………………11 第三節 國際化進程模式 ……………………………………………………16 第四節 折衷典範相關理論 …………………………………………………22 第三章 研究方法 …………………………………………………………………38 第一節 研究架構 ……………………………………………………………38 第二節 研究設計 ……………………………………………………………40 第三節 研究對象 ……………………………………………………………42 第四節 變數定義 ……………………………………………………………43 第五節 研究流程 ……………………………………………………………51 第四章 個案研究 ……..……………………………………………………………52 第一節 訊舟科技 ….…………………………………………………………53 第二節 南京資訊 ….…………………………………………………………60 第三節 A科技公司 ..…………………………………………………………66 第四節 Z科技公司 ..…………………………………………………………71 第五節 美利達工業 …………………………………………………………77 第五章 研究命題推論 ..……………………………………………………………84 第一節 廠商自有優勢變數的影響 ...…………………………………………86 第二節 交易特殊性變數的影響 ...……………………………………………90 第三節 環境變數的影響 …...…………………………………………………92 第四節 產業環境變數的影響以及進入模式的動態調整 ...…………………95 第六章 結論與建議 ..………………………………………………………………97 第一節 研究結論 ...……………………………………………………………97 第二節 管理意涵 ……………………………………………..……………...102 第三節 研究限制 ….…………………………………………………………103 第四節 後續研究建議 ….……………………………………………………103 參考文獻 …………………………………………………………………………….104 中文部分 ..……………………………………………………..………...104 英文部分 ………………………………………………….………..……105 附錄:訪談邀請論文相關資料 ……………….…………………………….……….109 | |
dc.language.iso | zh-TW | |
dc.title | 臺灣廠商在歐洲市場進入模式選擇之研究 | zh_TW |
dc.title | A Study of Foreign Entry Mode Choices of Taiwanese Companies in Europe | en |
dc.type | Thesis | |
dc.date.schoolyear | 95-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳厚銘,祝鳳岡 | |
dc.subject.keyword | 海外市場進入模式,折衷理論,歐洲市場, | zh_TW |
dc.subject.keyword | Entry Mode,Eclectic Theory,European Market, | en |
dc.relation.page | 117 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2007-06-21 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
顯示於系所單位: | 國際企業學系 |
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