請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25294
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 簡怡雯 | |
dc.contributor.author | Ching-Jung Tsai | en |
dc.contributor.author | 蔡菁容 | zh_TW |
dc.date.accessioned | 2021-06-08T06:08:03Z | - |
dc.date.copyright | 2007-07-20 | |
dc.date.issued | 2007 | |
dc.date.submitted | 2007-07-16 | |
dc.identifier.citation | 1. 簡怡雯,蕭中強,邱玉葉,盧端雯(2007),「訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響」,管理評論,第26卷第二期(2007年4月號),23-38頁。
2. 郝仲鈺,「消費者對品牌延伸之偏誤修正」,台灣大學商學研究所,碩士論文,民國95年。 3. 陳筱涵,「偏誤知識與無偏誤知識對於品牌態度之效果:高價位商品刻版印象之修正行為」,台灣大學商學研究所,碩士論文,民國95年。 4. 陳智宜,「Consumers’ Self-activated Bias Correction:Bias Awareness and Motivation for Correcting Bias」,台灣大學商學研究所,碩士論文,民國94年。 5. 吳柏蒼,「How Would Bias Knowledge Influence Consumers’ Attitude toward Products:Correction Behavior for Endorser & Mood Biases」,台灣大學商學研究所,碩士論文,民國94年。 6. 邱至聖,巫立宇,陳仲熙(2001),「產品知識及來源國形象對顧客滿意度之影響—Elaboration Likelihood Model之理論應用」,管理學報,第18卷第二期(民國90年6月號),185-212頁。 7. Cacioppo, J. T., & Petty, R. E., (1982), “The Need for Cognition,” Journal of Personality and Social Psychology, 42, 116-131. 8. Bilkey, W. J. and Nes, E., (1982), “Country of Origin effects on Product Evaluation,” Journal of International Business Studies, Spring/Summer, 89-99. 9. Chaiken, S., Giner-Sorolla, R., & Chen, S. (1996), ”Beyond Accuracy:Defense and Impression Motives in Heuristic and Systematic Information Processing,” The Psychology of Action:Linking Cognition and Motivation to Behavior, 553-578. 10. Ford, T. E., & Kruglanski, A. W. (1995), ”Effects of Epistemic Motivations on the Use of Accessible Constructs in Social Judgment,” Personality and Social Psychology Bulletin, 21, 950-962. 11. Jarvis, W. B., & Petty, R. E. (1996), ”The Need to Evaluate,” Journal of Personality and Social Psychology, 70, 172-194. 12. Joan, M., & Tybout, A. M. (1997), ”Context Effects at Encoding and Judgment in Consumption Settings:The Role of Cognitive Recourse,” Journal of Consumer Research, 24, 1-14. 13. Johnson, B. T., & Eagly, A. H. (1989), ”Effects of Involvement on Persuasion:A Meta-Analysis,” Personality and Social Psychology Bulletin, 21, 950-962. 14. Johansson J. K., Douglas, S. P., and Nonaka, Ikujiro (1985) and H. B. Thorelli (1985), “International Product Positioning,” Journal of International Business Studies, 16, 57-75. 15. Han C. M. (1991) and V. Terpstra (1988), “Country of Origin Effects for Uni-National and Bi-National Products,” Journal of International Business Studies, Summer: 235-255. 16. Helson, H. (1964), ”Adaption Level Theory:An Experimental and Systematic Approach to Behavior,” New York:Harper & Row. 17. Herr, P. M., (1986), ”Consequences of Priming:Judgment and Behavior,” Journal of Personality and Social Psychology, 51, 1106-1115. 18. Herr, P. M., & Kang, Y. (2006), ”Beauty and the Beholder:Toward an Integrative Model of Communication Source Effects,” Journal of Consumer Research, 33, 123-130. 19. Herr, P. M., Sherman, S. J., & Fazio, R. H. (1983), ”On the Consequences of Priming:Assimilation and Contrast Effects,” Journal of Experimental Social Psychology, 19, 323-340. 20. Higgins, E. T., Bargh, J. A., & Lombardi, W. (1985), ”Nature of Priming Effects on Categorization,” Journal of Experimental Psychology:Learning, Memory, and Cognition, 11, 59-69. 21. Higgins, E. T., & King, G. (1981), ”Accessibility of Social Constructs: Information Processing Consequences of Individual and Contextual Variability,” In N. Cantor & J. F. Kihlstrom (Eds.), Personality, Cognition, and Social Interaction, 69-121. Hillsdale, NJ:Erlbaum. 22. Khanna, Sri Ram (1986), “Asian Companies and the Country Stereotype Paradox: An Empirical Study,” Columbia Journal of World Business, Summer, 29-38. 23. Manis, M., Nielson, T. E., & Shedler, J. (1988), ”Stereotypes and Social Judgment:Extremity, Assimilation and Contrast,” Journal of Personality and Social Psychology, 55, 28-36. 24. Martin, L. L. (1986), ”Set/Reset:Use and Disuse of Concepts in Impression Formation,” Journal of Personality and Social Psychology, 51, 493-504. 25. Martin, L. L., Seta, J. J., & Crelia, R. A. (1990), ”Assimilation and Contrast as a Function of People’s Willingness and Ability to Expend Effort in Forming an Impression,” Journal of Personality and Social Psychology, 59, 27-37. 26. Ottati, V. C., & Isbell, L. M. (1996), ”Effect of Mood during Exposure to Target Information on Subsequently Reported Judgments:An On-line Mode of Misattribution and Correction,” Journal of Personality and Social Psychology, 71, 39-53. 27. Parducci, A. (1965), “Category Judgments:A Range-frequency Model,” Psychological Review, 72, 407-418. 28. Petty, R. E., Cacioppo, J. T., & Schumann, D. W. (1983), “Central and Peripheral Routes to Advertising Effectiveness:The Moderating Role of Involvement,” Journal of Consumer Research, 10, 135-146. 29. Petty, R. E., & Wegener, D. T. (1993), “Flexible Correction Processes in Social Judgment:Correcting for context-induced contrast,” Journal of Experimental Social Psychology, 29,137-165. 30. Petty, R. E., & Wegener, D. T., & White, P. (1998), “Flexible Correction Processes in Social Judgment:Implication for Persuasion,” Social Cognition, 16, 93-113. 31. Sauer, P. L., M. A Young, and H. R. Unnava, (1991), “An Experimental Investigation of the Processes Behind the Country of Origin Effect,” Journal of International Consumer Marketing, 3, 29-59. 32. Schooler, Robert D. (1965), “Product Bias in the Central American Common Market,” Journal of Marketing Research, 2, 394-397. 33. Schwarz, N., & Bless, H. (1992a), “Constructing Reality and its Alternatives:An Inclusion/Exclusion Model of Assimilation and Contrast Effects in Social Judgment,” In L. L. Martin and A. Tesser (Eds.), The Construction of Social Judgements, 217-245. Hillsdale, NJ:Erlbaum. 34. Schwarz, N., & Bless, H. (1992b), “Scandals and the Public’s Trust in Politicians:Assimilation and Contrast Effects,” Personality and Social Psychology Bulletin, 18, 574-579. 35. Sherif, M., & Hovland, C. W. (1961), “Social Judgment:Assimilation and Contrast Effects in Communication and Attitude Change,” New Haven, CT:Yale University Press. 36. Sherman, S. J., Ahlm, K., Berman, L., & Lynn, S. (1978), “Contrast Effects and Their Relationship to Subsequent Behavior,” Journal of Experimental Social Psychology, 14,340-350. 37. Srull, T. K., & Wyer, R. S. (1980), “Category Accessibility and Social Perception:Some Implications for the Study of Person Memory and Interpersonal Judgments,” Journal of Personality and Social Psychology, 38, 841-856. 38. Stapel, D. A., Koomen, W., & Zeelenberg, M. (1998), ”The Impact of Accuracy Motivation on Interpretation, Comparison, and Correction Process:Accuracy x Knowledge Accessibility Effects,” Journal of Personality and Social Psychology, 74, 878-893. 39. Strack, F., Schwarz, N., Bless, H., Kübler, A., & Wänke, M. (1993), ”Awareness of the Influence as a Determinant of Assimilation versus Contrast,” European Journal of Social Psychology, 23, 53-62. 40. Wegener, D. T., & Petty, R. E. (1995), ”Flexible Correction Processes in Social Judgment:The role of naïve theories in corrections for perceived bias,” Journal of Personality and Social Psychology, 68, 36-51. 41. Wegener, D. T., & Petty, R. E. (1997), ”The Flexible Correction model: The role of Naïve Theories of Bias in Bias Correction,” In M. P. Zanna (Ed.), Advances in Experimental Social Psychology, 29, 141-208. Mahwah, NJ: Erlbaum. 42. Wilson, T. D., & Brekke, N. (1994), ”Mental Contamination and Mental Correction:Unwanted Influence on Judgments and Evaluations,” Psychological Bulletin, 116, 117-142. 43. Upshaw, H. S., & Ostrom, T. M. (1984), ”Psychological Perspective in Attitude Research,” In J. R. Eiser (Ed.), Attitudinal Judgment (pp. 23-41). New York:Springer-Verlag). | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25294 | - |
dc.description.abstract | 本研究主要探討消費者的偏誤修正行為潛在機制下之兩階段發生的動機與能力,是否會因為階段性的差別有所不同。不同於過去研究多半著重在個別情境因素對於修正行為及修正方向之探討而無較仔細地研究其階段性差異,本文主張消費者的偏誤修正行為可分割為「偏誤定義」與「修正執行」二階段,且偏誤定義階段產生的動機與能力並不等於修正執行階段的動機與能力,因此唯有當消費者兼具偏誤定義能力、偏誤定義動機、修正執行能力與修正執行動機四者時,才會發生修正行為。在本研究實驗中,採用來源國形象做為偏誤因子,分別利用偏誤知識、多數意見、分心任務與決策重要性操弄偏誤定義階段與修正執行階段的能力與動機,此外也捨棄過去常用的指導語作法,而是希望受測者可以產生自發性之修正行為。實驗結果發現,受測者唯有在同時給定偏誤定義動機與偏誤定義能力之下,才能夠順利辨識出偏誤因子;但就算能夠成功辨識出偏誤因子,只要缺乏修正執行動機或是修正執行能力任何一項(或兩者皆不具備),則無法產生修正行為,亦即必須同時具備偏誤定義階段與修正執行階段之動機與能力四者,才能夠產生修正行為,實驗結果支持研究假設。經由實驗結果亦可以間接推論,在修正行為下的二階段之動機與能力是不同的,但是其組合卻可以使消費者產生偏誤修正行為。 | zh_TW |
dc.description.provenance | Made available in DSpace on 2021-06-08T06:08:03Z (GMT). No. of bitstreams: 1 ntu-96-R94741020-1.pdf: 14289476 bytes, checksum: 93c10148bd5435a65f0b5d600ba002e9 (MD5) Previous issue date: 2007 | en |
dc.description.tableofcontents | 目錄
謝辭 一 中文摘要 二 ABSTRACT 三 目錄 五 表目錄 八 圖目錄 九 第一章 緒論 1 第一節 研究動機 1 第二節 研究目的 3 第三節 本研究特殊性 3 第二章 文獻探討 5 第一節 情境脈絡效果(CONTEXT EFFECT)-同化與對比效果 5 第二節 修正模型(CORRECTION MODEL) 6 一、 設定/再設模型(Set/ Reset Model) 6 二、 涵蓋/排除模型(Inclusion/ Exclusion Model) 9 三、 彈性修正模型(Flexible Correction Model) 11 第三節 來源國形象 13 第三章 研究架構與假設 15 第一節 研究架構 15 第二節 研究推論 17 第三節 研究假設 20 第四章 研究方法 24 第一節 研究設計 24 一、 實驗設計 24 二、 前測過程及結果 27 三、 主實驗問卷之設計 28 四、 樣本蒐集與抽樣方式 29 第二節 研究流程 31 第三節 變數定義 32 一、 自變數 32 二、 應變數 35 第五章 研究結果 37 第一節 信度檢定 37 第二節 操弄檢定 37 第三節 實驗結果與假設檢定 40 第六章 結論與建議 50 第一節 研究結論 50 第二節 學術貢獻與行銷意涵 51 一、 學術貢獻 51 二、 行銷意涵 52 第三節 研究限制 53 一、 抽樣限制 53 二、 實驗方法 54 三、 研究產品的選擇 54 四、 偏誤來源方向上的操弄 54 第四節 未來研究方向 55 一、 對比效果之偏誤因子 55 二、 不同偏誤修正涉入程度下加入情境因素 55 三、 修正幅度與方向 55 四、 動機與能力的個別差異性 56 參考文獻 57 附錄一:前測問卷內容範本 62 附錄二:主實驗網路問卷內容範本 67 附錄三:主實驗網路問卷介面範本(摘錄) 89 | |
dc.language.iso | zh-TW | |
dc.title | 消費者之兩階段偏誤修正行為:偏誤定義與修正執行 | zh_TW |
dc.title | Two-stage Consumers’ Bias Correction: Bias Identification and Correction Execution | en |
dc.type | Thesis | |
dc.date.schoolyear | 95-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 蕭中強,練乃華 | |
dc.subject.keyword | 偏誤修正行為,二階段修正,偏誤定義,執行修正,動機,能力, | zh_TW |
dc.subject.keyword | bias correction,two-stage correction,bias identification,correction execution,motivation,ability, | en |
dc.relation.page | 91 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2007-07-18 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-96-1.pdf 目前未授權公開取用 | 13.95 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。