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DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳文華 | |
dc.contributor.author | Mindaugas Zelenkauskas | en |
dc.contributor.author | 高明德 | zh_TW |
dc.date.accessioned | 2021-06-08T06:03:26Z | - |
dc.date.copyright | 2007-08-28 | |
dc.date.issued | 2007 | |
dc.date.submitted | 2007-07-26 | |
dc.identifier.citation | Anderson J. C., Narus J. A. and van Rossum W. “Customer Value Propositions in Business Markets”. Harvard Business Review, 2006 March, p 91-99.
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25143 | - |
dc.description.abstract | This paper focuses on mobile computing device. The main objective is to build a framework that allows classify innovative computing devices and provides data for product success or failure in the market.This paper is written with awareness of such strong trends as products convergence and divergence.The main object for analyses and testing of the arguments was UMPC (Ultra Mobile PC). Also interviews with industry experts were held that provided in-depth product and market information. The categories of the mobile computing devices were identified that allowed to classify them and build the framework. The methods were described in this paper how to reduce device complexity. The features of the devices that do matter to the consumers were mentioned. The results of this research provides framework to managers product market strategy build up. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T06:03:26Z (GMT). No. of bitstreams: 1 ntu-96-R94741069-1.pdf: 235702 bytes, checksum: 9c6626034c7ba7260277b2a1d533a4f0 (MD5) Previous issue date: 2007 | en |
dc.description.tableofcontents | CONTENTS
ABSTRACT……... …………………………………………………….………………... I CONTENTS……………………………………………………………………………… II LIST OF TABLES………………………………………………………………………. III LIST OF FIGURES……………………………………………………………………... IV CHAPTER 1. INTRODUCTION………………………………………………………. 1 CHAPTER 2. LITERATURE REVIEW………………………………………………. 3 2.1 Product functionality problem ……………………..………………………. 3 2.2 Creation value for consumers or product complexity?…………………… 5 2.3 Advancement in technology and product complexity……………………... 9 2.4 Innovation with optimal number of features………………………………. 10 2.4.1 Value creation for consumers…………………………………………… 10 2.4.2 Fighting product complexity……………………………………………. 13 2.4.3 “Killer Application”…………………………………………………….. 17 2.5 Company strategy for successful innovation………………………………. 17 2.6 The summary of academic paper review…………………………………... 20 CHAPTER 3. ANALYSIS OF THE PRODUCT INNOVATION IN THE COMPUTING DEVICES INDUSTRY ..………………………………………………. 22 3.1 Analysis of the mobile computing device evolution ……………………….. 23 3.2 The introduction of the new mobile computing device……………………. 26 3.3 The analysis of the UMPC device…………………………………………... 27 3.4 A Primary data collection method………………………………………….. 32 3.5 Data collection questionnaire……………………………………………….. 33 3.6 The summary of the chapter………………………………………………... 37 CHAPTER 4. CLASSIFICATION FRAMEWORK FOR INNOVATIVE PRODUCTS …… 38 4.1 The way to innovate…………………………………………………………. 38 4.2 Solution for complexity problem………………………………………….... 41 4.3 Innovation Matrix…………………………………………………………… 44 CHAPTER 5. CONCLUSIONS...…………………….………………………………… 48 REFERENCES…………………………………………………………………………... 50 APPENDIXES…………………………………………………………………………… 52 | |
dc.language.iso | en | |
dc.title | 新產品研發分類架構-以行動設備產業為例 | zh_TW |
dc.title | A Classification Framework for new Product Design in Mobile Device Industry | en |
dc.type | Thesis | |
dc.date.schoolyear | 95-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 簡怡雪,陳文華 | |
dc.subject.keyword | 行動設備產業,分類,顧客:產品特性, | zh_TW |
dc.subject.keyword | mobile device,product features,UMPC,framework,new product design,successful product,classification,consumers, | en |
dc.relation.page | 52 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2007-07-26 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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