網路行銷策略 – 以 Plustek Inc. 公司為列

Abstract

For today’s businesses, delivering marketing messages to the audience is no longer dependent on persuasive print advertising. In order to be truly successful in today’s competitive environment, it is absolutely essential for a company to conduct and include “Internet Marketing” in its yearly marketing plan. Since the term “Internet Marketing” is consider to be a broad scope, this research paper will only focus on a few important Internet Marketing tool that SMBs (Small and Medium Businesses) can take full advantage on to either increase brand awareness or generate sales. The main focus of this research will be on Google Advertising, Social Network, and Viral Marketing, which are some of the most widely used and are probably the most effective Internet marketing tool that any SMB need to adopt. This research paper will use the company Plustek Inc. for exploring various techniques and tools that can be utilized. Plustek, as a Taiwanese based company coming out of OEM business to heavily promoting its own brand in the recent years. This paper will attempt to provide understanding of each methods described and to provide proper guidance for implement a successful Internet marketing campaign.