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A Study on Ecotourism Service Quality in Leisure Furm
Service,Quality,Service Quality,Leisure farm,
|Publication Year :||2004|
Since the factors of raising national income and increasing leisure time, people want to relax their body and mind after hard working. This phenomenon makes the tourism industry develop flourished. However, because of the amount of tourists, air pollutions, unceasing exploitations, and destructions of environment resources in tourist area and so on, most of people are tired of this activity manner, they want to seek the other better way which is like “natural oriented” traveling, it has been to be attracted toward many tourists. After joining the WTO, the farming industry has been suffered much assault. The council of agriculture, executive Yuan encourages farmers to utilize unused spaces to develop leisure agriculture, putting the ecotourism spirit into the leisure agriculture. Right now, modern people want much higher and higher service quality accomplishing their wishes has become the key point for enterprises who want to get success. Our research institute is born on to confer how to spread this idea into leisure farm. The research is stared in Ilan and Taitung. I retrieve 294 question papers and use SPSS statistics system to analyze. We discover the result of this research is that the motives of tourists to take travel are intimidating the natural environment, releasing their pressure, and joining group activities. When we measure the three aspects of service quality which include education, environment and location, we find the gap of tourists’ consciousness and expectation is not deep, just some issues have differences. So the owners of those farms should aim those issues to improve questions.
|Appears in Collections:||生物產業傳播暨發展學系|
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