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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 柯承恩 | |
dc.contributor.author | Mu-Fa Chen | en |
dc.contributor.author | 陳 木 法 | zh_TW |
dc.date.accessioned | 2021-06-08T05:27:51Z | - |
dc.date.copyright | 2005-07-27 | |
dc.date.issued | 2005 | |
dc.date.submitted | 2005-07-13 | |
dc.identifier.citation | 參考文獻
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/24485 | - |
dc.description.abstract | 對電信廠商的經營策略分析,本研究透過和電信廠商資深主管深度訪談,從環境變化、競爭強度、政府政策觀察其衝擊,再論領導風格、組織氣候、技術創新的影響,接著討論內部市場的人力資本,包括員工滿意度、信任、承諾、員工忠誠度及員工生產力,其競爭力將推動內部破壞性流程創新的深度及廣度,破壞性流程創新將轉變外部市場的顧客行為及反應,其中涉及服務品質、服務價值、顧客滿意度、品牌權益、再購能力及營收;最後,顧客感受及滿意度將導致企業績效的不同呈現。
研究結果顯示,國內電信廠商的顧客對產品的偏好是經常改變的,並且傾向使用新產品;另外,公司在處理企業問題時,傾向新科技的應用與解答;研究結果也顯示國內電信市場的競爭是劇烈的價格戰。 本研究之重要貢獻,1. 本研究導出多層次包含十個構面的企業績效架構,結構完整;2. 應用本研究導出之企業績效架構推衍電信業者在總公司、分公司及營運處三個不同層次上的策略地圖及策略目標。 | zh_TW |
dc.description.abstract | How to investigate the firm-level management strategy has long been the ultimate goals for telecom industries. By interviewing 93 managers with different level of positions in telecom industry, the research studied from environmental change as a driving force which will have significant influences on competitive abilities and government policies. Consequently, leaders’ personalities, organizational climate and technical innovation are discussed. Then the research continues to focus on the evaluation of human capital for internal business market.
The human capital consists of employees’ satisfaction, employees’ trust, employees’ commitment, employees’ loyalty and employee productivities, etc. The human capital will drive the change of internal working processes which will also influence on customers’ perception and behavior. Just as employees construct, customers construct is a multi-facet which consists of service quality, service value, customers’ satisfaction, customers’ trust and commitment, customers’ loyalty, brand equity, repurchase potential and revenue, etc. Finally, the customer constructs will decide the outcome of telecom business performance. The result of the research shows that in general the customers’ product preferences of telecom market change quite a bit over time and tend to look for new product all the time. Furthermore, to the telecom business enterprises, when it comes to problem solving, top managements value creative new solutions than the solutions of conventional wisdom. And it also shows that competition in telecom industry of Taiwan is cutthroat. The research contributions are as follows: I. A new firm-level 7-layer of conceptual framework of management strategy is proposed, and it consists of ten constructs which can be applied to improve financial performance of telecom industry. II. Based on the new framework the research has proposed, three strategic maps and objectives for headquarters, branch offices and business units are also proposed respectively. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T05:27:51Z (GMT). No. of bitstreams: 1 ntu-94-P91744015-1.pdf: 666833 bytes, checksum: 384a11084c1f56a8969f9a1fc6ce7063 (MD5) Previous issue date: 2005 | en |
dc.description.tableofcontents | 目 錄
謝 辭 I 論文摘要 II ABSTRACT III 目 錄 V 表 目 錄 VII 圖 目 錄 IX 第一章 緒 論 1 第一節 研究背景與動機 1 第二節 研究目的 5 第三節 研究流程 5 第二章 文獻探討 7 第一節 BSC國內外學者研究整理 7 第二節 國內外有關企業績效重要文獻 14 第三章 電信產業介紹 46 第一節 產業關聯圖 46 第二節 日本、韓國、英國、德國重要電信公司業務 49 第三節 競爭力分析 59 第四節 產業層次外部環境 63 第五節 公司層次外部環境 69 第四章 研究設計 72 第一節 研究方法 72 第二節 訪談結果綜合敘述 83 第三節 研究結果 102 第五章 結論與貢獻 110 第一節 結論 110 第二節 管理意涵 114 第三節 研究貢獻 116 第四節 對後續研究的建議 120 參考文獻 121 表 目 錄 表2-1 文獻研究整理 8 表2-2 多層次關鍵因素研究 22 表2-3 組織(服務)氣候因素 38 表3-1 各項通訊業務的生命週期位置 49 表3-2 各國行動通訊的滲透率 50 表3-3 日本電信產業市場成熟度 51 表3-4 日本電信廠商及競爭 51 表3-5 韓國電信產業市場成熟度 52 表3-6 韓國電信廠商及競爭 53 表3-7 英國電信產業及成熟度 54 表3-8 英國電信廠商及競爭 55 表3-9 德國電信產業業務成長及成熟度 56 表3-10 德國電信廠商及競爭 56 表3-11 國內固網業務及競爭分析 58 表3-12 國內行動業務及競爭分析 59 表3-13 各國的重要業者 65 表3-14 主要國家重要業者三分鐘費率比較 66 表3-15 主要國家行動電話三分鐘費率比較 66 表3-16 主要國家寬頻平均每100KPS價格比較 67 表3-17 語音服務業者 69 表3-18 數據服務業者 70 表3-19 視訊服務業者 70 表3-20 行動電話業者ARPU的走勢 71 表3-21 民營業者的競爭強度 71 表4-1 本研究受訪樣本資料一 75 表4-2 本研究受訪樣本資料二 76 表4-3 本研究受訪樣本資料三 77 表4-4 訪談題綱 78 表4-5 訪談結果:企業績效之探討與參考文獻對照之一 79 表4-6 訪談結果:企業績效之探討與參考文獻對照之二 80 表4-7 訪談對象職務分佈 82 表4-8 訪談對象基本資料 82 表4-9 訪談對象年齡資料 82 表4-10 訪談對象年資資料 83 表4-11 訪談對象學歷資料 83 圖 目 錄 圖1-1 研究流程 6 圖2-1 顧客營收績效 22 圖2-2 創業趨向 26 圖2-3 組織(服務)氣候 39 圖2-4 顧客感受 41 圖2-5 市場導向和企業績效連結 43 圖3-1 產業關聯圖 47 圖3-2 通訊工業之關聯 48 圖3-3 電信產業相關的政府組織 68 圖4-1 本文研究導出之架構層次說明 102 圖4-2 本文導出之架構 105 圖4-3 本文導出電信產業的總公司層次之策略地圖及策略目標 107 圖4-4 本文導出電信產業的分公司層次之策略地圖及策略目標 108 圖4-5 本文導出電信產業的營運處層次之策略地圖及策略目標 109 | |
dc.language.iso | zh-TW | |
dc.title | 電信廠商的經營策略分析 | zh_TW |
dc.title | The Firm-Level Stategy Development of Telecom Industry in Taiwan | en |
dc.type | Thesis | |
dc.date.schoolyear | 93-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 劉順仁,梁瓊如 | |
dc.subject.keyword | 企業績效,外部市場,內部市場,環境變化,競爭強度,政府政策,領導風格,組織氣候,技術突破,程序創新, | zh_TW |
dc.subject.keyword | Management Strategy,External Market,Internal Market,Government Policy,Organizational Climate,and Business Performance, | en |
dc.relation.page | 128 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2005-07-13 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 會計學研究所 | zh_TW |
顯示於系所單位: | 會計學系 |
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