請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/2429
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳家麟(Chialin Chen) | |
dc.contributor.author | Zhihao Daniel Lee | en |
dc.contributor.author | 李志濠 | zh_TW |
dc.date.accessioned | 2021-05-13T06:40:07Z | - |
dc.date.available | 2017-08-02 | |
dc.date.available | 2021-05-13T06:40:07Z | - |
dc.date.copyright | 2017-08-02 | |
dc.date.issued | 2017 | |
dc.date.submitted | 2017-07-28 | |
dc.identifier.citation | A. Gara, (2015) RadioShack Cuts The Cord After 94 Years, Forbes Investing, www.forbes.com/sites/antoinegara/2015/02/05/radioshack-cuts-the-cord-after-90-years
A. O’Cass, T. Fenech, (2003). Web retailing adoption: exploring the nature of Internet users Web retailing behavior, Journal of Retailing and Consumer Services 10. A. Osterwalder, Y. Pigneur, G. Bernarda, & A. Smith, (2014). Value Proposition Design - How to create products and services customers want. Hoboken, NJ: Wiley. B. Orwall, (2001). Thumbs up: what makes a good entertainment site click? We’re starting to get the answers. Wall Street Journal: Dow Jones & Company. Consumer Barometer 2016, The Connected Consumer Survey, Google, 2017, https://www.consumerbarometer.com/en/trending/?countryCode=TW&category Consumer Barometer 2015, The Consumer Barometer Survey, Google, 2014/15, https://www.consumerbarometer.com/en/trending/?countryCode=TW&category C. Quek, (2016). Taiwan through the eyes of local startups, TechinAsia, https://www.techinasia.com/talk/taiwan-eyes-local-startups D.L.Hoffman&T.P. Novak(1996).Marketinginhypermediacomputer-mediated environments: conceptual foundations. Journal of Marketing, 60. E. Crouch, (2015). WeChat is reinventing ecommerce – and America is playing catch-up, TechinAsia. https://www.techinasia.com/wechat-social-commerce-chinaccelerator E. Karahanna, D.W. Straub, (1999). The psychological origins of perceived usefulness and ease- of-use. Information and Management 35 (4), 237–250. E.M. Rogers, (1983). Diffusion of Innovations. The Free Press, New York. E. Sopadjieva, M. Dholakia, B. Benjamin, (2017). A Study of 46,000 Shoppers Shows That Omni channel Retailing Works, Harvard Business Review, https://hbr.org/2017/01/a-study-of-46000- shoppers-shows-that-omnichannel-retailing-works F.D. Davis, (1993). User acceptance of information technology: system characteristics, user perceptions and behavioral impacts. International Journal of Man-Machine Studies 38, 475–487. F.D. Davis, R.P. Bagozzi, P.R. Warshaw, (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science 35 (8), 982–1003. G. Mehra, (2016). Ecommerce in Taiwan: Thriving Market Huge Mobile, Practical Ecommerce, http://www.practicalecommerce.com/Ecommerce-in-Taiwan-Thriving-Market-Huge-Mobile H. Leggatt, (2016). Why do online shoppers switch devices between research and purchase?, Bizrate Insight Study, http://www.bizreport.com/2016/09/why-do-online-shoppers-switch- devices-between-research-and-purchase.html J. Alba, J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer, & S. Wood, (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61 (3) J. Boorstin, (2015). Facebook adds 'shop' tab to push e-commerce, CNBC News. http://www.cnbc.com/2015/10/12/facebook-adds-shop-tab-to-push-e-commerce.html J. Perro, (2017). Mobile Apps: What’s A Good Retention Rate?, Localytics. http://info.localytics.com/blog/mobile-apps-whats-a-good-retention-rate Lisa, (2016), http://www.startuptaiwan.com/2016/07/24/shopee/ L. Lauly, (2017), Online auction platform Shopee’s new fee could affect business in short term, http://www.taipeitimes.com/News/biz/archives/2017/03/17/2003666904 M. Fulco, (2017). E-commerce Shakes up Taiwan Retail Sector, Am Chamber of Commerce, www.topics.amcham.com.tw/2017/03/e-commerce-shakes-up-the-taiwan-retail-sector/ M. Johnston, (2015). How Smartphones Are Changing Advertising & Marketing, Investopedia, www.investopedia.com/articles/personal-finance/062315/how-smartphones-are-changing- advertising-marketing.asp M. Lubin, (2017). Taiwan’s e-commerce sites losing ground to overseas competitors, http://www.taiwannews.com.tw/en/news/3118274 N. Olivarez-Giles, (2016). Instagram Adds ‘Shop Now’ Button for In-App Impulse Buying, The Wall Street Journal. www.wsj.com/articles/instagram-adds-shop-now-button-for-in-app-impulse- buying-1478041969 P. He, (2017). Business Next, www.bnext.com.tw/article/44510/annual-financial-report-of- taiwan-ec-platforms-2016 R. Edwards, J. Holland, (2013). What is qualitative interviewing? London: Bloomsbury. R.C. Saheli, (2016). CNBC: Singapore-based app Carousell raises $35 million in Series B funding. www.cnbc.com/2016/08/01/singapore-based-marketplace-app-carousell-raised-35- million-in-series-b-funding-led-by-rakuten-ventures.html S. Beatty, E. Ferrell, (1998). Impulse buying: modeling its precursors. Journal of Retailing 74 (2), 169–191. SP Ecommerce, (2015). 9 Fast Facts on Taiwan’s e Commerce Market, http://www.specommerce.com/knowledge-centre/factsheets/ S. Lavin, (2015). How Technology is Changing the Face of Retail, www.slatwallcommerce.com/resources/articles/how-technology-is-changing-the-face-of-retail/ T.L. Childers, L. Christopher, Carr, Joann Peck, S. Carson, (2001). Hedonic and utilitarian motivations for online retail shopping behavior, Journal of Retailing 77 (2001) 511–535. The China Post, (2016). Carousell upbeat on prospects in Taiwan, http://www.chinapost.com.tw/taiwan-business/2016/12/16/486845/carousell-upbeat.htm | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/2429 | - |
dc.description.abstract | It has been 10 years since the introduction of the iPhone, and during this time we have seen a global trend of consumers shifting focus to mobile apps. In particular, the retail industry has sought to develop assets that would allow them to ride this wave. With the balance of power seemingly being tipped in favor of mobile apps, some firms have also chosen to neglect websites, whilst others remain cautious and try to take small steps towards building multi-channel assets.
Both websites and mobile apps have been integral to growth of online shopping. What motivates us to carry out this study is recognizing that whilst for some countries mobile apps are pushing ahead, the statistics in Taiwan paint a slightly different picture. For a nation with high Smartphone adoption rate, high-speed Internet connectivity and a solid network of infrastructure, Taiwan surprisingly shows an unexpected inclination towards websites and not mobile apps. Utilizing Alex Osterwalder’s’ Value Proposition Canvas allows us to try to uncover some underlying reasons why consumers still prefer purchasing via desktop websites. Analyzing current value offerings for both platforms will allow us to see how they fare in the eyes of the consumer. With a deeper understanding of our local consumers, we can ascertain if platforms have been providing the right kind of value that our Taiwanese consumers are looking for. | en |
dc.description.provenance | Made available in DSpace on 2021-05-13T06:40:07Z (GMT). No. of bitstreams: 1 ntu-106-R04749037-1.pdf: 10891066 bytes, checksum: d1bf8a454764b52feb2f8260bc994fcb (MD5) Previous issue date: 2017 | en |
dc.description.tableofcontents | Acknowledgement .....................iv
Abstract ............ v Table of Contents ...................vi List of Tables ................ viii List of Figures..................... viii 1. BACKGROUND AND MOTIVATION..............1 1.1 The Rise of Mobile Internet Retail ...........1 1.2 Online Shopping in Asia Pacific ................ 2 1.3 Online Shopping in Taiwan.......................4 1.4 The Unrealized Opportunity........................6 1.5 Our Focus.........................................8 2. LITERATURE REVIEW .........................9 2.1 Motivations of Online Retail Behavior...............9 2.2 Personalities and Experiences Approach.............11 2.3 Summary of Literature Review.....................13 3. METHODOLOGY ................................. 13 3.1 Value Creation As A Foundation ................13 3.2 Osterwalder’ s Canvas ......................... 14 3.3 Insights Through Interviews......................17 3.4 Surveying More Consumers ...................... 19 4. DEVELOPING OUR VALUE CANVAS............19 4.1 Carrying Out the Research ........................... 19 4.2 Customer Profile - Exploring Customer Jobs .......... 20 4.3 Customer Profile - The Customer Pains ........... 25 4.4 Customer Profile - Finding Customer Gains ...... 33 4.5 Approaching The Value Map ........................40 4.6 Selecting Our Cases to Examine .................. 41 4.7 Momoshop - Pain Relievers...................... 43 4.8 Momoshop - Gain Creators....................... 46 4.9 The Momoshop Value Map ...................... 48 4.10 Carousell - Pain Relievers ..................... 50 4.11 Carousell – Gain Creators......................52 4.12 The Carousell Value Map ........................55 4.13 The Resulting Matchup ........................ 56 4.14 Additional Interview Insights ................ 60 5. CONFIRMING & COMPARING FINDINGS ..............68 5.1 Conducting Online Survey ..................... 68 5.2 Survey Findings - Customer Profile ............ 69 5.3 Other Insights From Survey ..................... 76 5.4 The Similarities ............................... 79 5.5 The Inconsistency ......................... 80 6. LIMITATIONS ..................................81 6.1 Limitations of Interview ..............81 6.2 Limitations of Survey..................81 6.3 Inherent Platform Characteristics ..........82 7. IMPLICATIONS............................83 7.1 For Mobile App Platforms ...............83 7.2 For Website Retail Platforms................85 8. CONCLUSION ................................ 88 9. REFERENCES ............................... 90 10. APPENDIX ................................ 93 | |
dc.language.iso | en | |
dc.title | 手機應用程式 VS 購物網站給台灣消費者的體驗 | zh_TW |
dc.title | Comparing the mobile app VS desktop website online shopping experience for Taiwanese consumers | en |
dc.type | Thesis | |
dc.date.schoolyear | 105-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳彥豪(Kevin Chen),王志軒(Jason Wang) | |
dc.subject.keyword | 在線零售,移動應用,網站,價值創造,價值主張,購物平台, | zh_TW |
dc.subject.keyword | Online Retail,Mobile Apps,Websites,Value creation,Value Proposition Canvas,Shopping Platforms, | en |
dc.relation.page | 93 | |
dc.identifier.doi | 10.6342/NTU201702039 | |
dc.rights.note | 同意授權(全球公開) | |
dc.date.accepted | 2017-07-28 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-106-1.pdf | 10.64 MB | Adobe PDF | 檢視/開啟 |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。