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標題: | 顧客導向供應鏈系統建置策略之研究--以A連鎖書店為例 Study on the implementation strategy of customer oriented supply chain systems- Case study of a chain bookstore |
作者: | Hung-Jung Yang 楊宏榮 |
指導教授: | 翁崇雄 |
關鍵字: | 顧客導向,資訊科技,供應鏈管理,策略規劃, Customer orientation,Information technology,Supply chain management (SCM),Strategy planning, |
出版年 : | 2006 |
學位: | 碩士 |
摘要: | 顧客導向的經營思維與技術,具體影響許多企業的發展,展望未來企業競爭力之強弱,莫不應以顧客導向為圭臬,而隨著資訊科技的進步,企業經營由e-business的進步倡導,演進至ERP(企業資源規劃)的有效整合,再進步至SCM(供應鏈管理)的完整上下游整體規劃。供應鏈管理的有效規劃與執行,深切影響企業經營的內部效能、上下游廠商間的整合,以及針對顧客導向的快速顧客回應。因此,顧客導向的供應鏈系統建置,應是未來提升企業競爭力的不二法門。
本研究整理學者有關供應鏈系統、顧客導向以及策略規劃之各項主張,並採用學者Hill(2004)所提之策略規劃程序,建構出顧客導向供應鏈系統建置之最適策略規劃程序,為本研究之研究架構,並嘗試找出顧客導向供應鏈系統建置之最適策略規劃程序中,最適策略擬定之重要構面因素。並且透過個案研究的方式,蒐集資料,進行研究分析以印證本研究所提出系統規劃之完整性。 本研究結論在提出一個建立包括顧客導向供應鏈系統建置策略分析之系統模式,以作為企業規劃供應鏈系統之建構參考。 Customer-oriented management and technologies significantly affect the development of many enterprises. Customer-orientation is the key factor in successfully forecasting the competence of enterprises. As the technologies advance, the management of enterprises should move from e-business to the efficient integration of ERP and then finally to the complete implementation of supply chain management (SCM). The efficient planning and execution of SCM greatly affects internal efficiency and quickens customer-oriented response. Therefore, the implementation of a customer oriented SCM system is the one and only way to increase the competence of enterprises. The study collects the theses of scholars on SCM, customer orientation and strategy planning. Also, it adopts Hill’s strategy planning procedure (2004) in formulating the most appropriate strategy planning procedure in the implementation of customer oriented SCM system, which is the main structure of the study. The study attempts to uncover the most structured factor of appropriate strategy determination in the procedure as depicted previously. Research analysis, conducted through case studies and information collection, is used to prove the completeness of system planning as addressed in the study. The study defines a systematic pattern in the implementation strategy analysis of customer-oriented SC system, which can be used as a reference by enterprises planning on implementing the SCM system. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/24140 |
全文授權: | 未授權 |
顯示於系所單位: | 資訊管理組 |
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