請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23867
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 柯承恩(Chen-En Ko) | |
dc.contributor.author | Tzu-Wei Chang | en |
dc.contributor.author | 張紫薇 | zh_TW |
dc.date.accessioned | 2021-06-08T05:11:53Z | - |
dc.date.copyright | 2006-07-29 | |
dc.date.issued | 2006 | |
dc.date.submitted | 2006-07-21 | |
dc.identifier.citation | 參考文獻
中文資料: 1. Blue Ocean Strategy (2005), 黃秀媛譯,天下文化出版. 2. Blue Ocean Strategy in Taiwan (2006), 朱博湧主編,天下文化出版. 3. EMBA, 世界經理文摘第227期,2005年7月出版. 4. Harvard Business Review on Innovation (1997,1998,1999,2000,2001), 應小端譯, 天下文化出版. 5. Harvard Business Review on Strategies for Growth(1994,1995,1996,1997,1998), 高登第譯, 天下文化出版. 6. Mark Orams (2001), Marine Tourism Development, Impact and Management,劉修祥譯,桂魯有限公司 7. Michael E. Porter (1996), The Competitive Advantage of Nations, 李明軒、邱如美合譯,天下文化出版 8. Michael E. Porter (1997), Competitive Strategy – Techniques for Analysis Industries and Competitors, 周旭華譯,天下文化出版 9. Michael E. Porter (2001), On Competition, 高登第、李明軒合譯,天下文化公司出版. 10. 台灣私立醫療院所協會問卷統計 11. 行政院長94年度施政方針 12. 行政院長95年度施政報告 13. 行政院國家發展重點計劃2002-2007挑戰2008 14. 李智峰(1996),健檢服務業現況與經營策略分析,長庚醫學暨工程學院管理科學系,碩士論文. 15. 邱義城(1997),策略聖經,商業周刊出版. 16. 徐錦興(2006),保健旅遊市場調查研究報告 17. 許英昌(2005),從分析歐美生技製藥及新技術發展探討台灣生技製藥產業發展方向 18. 黃莉翔(2003),華人文化產業新營運模式之研究 19. 游敬倫(2006),非主流醫療產業之發展策略,國立台灣大學會計研究所,碩士論文 20. 經濟部金屬材料在生醫產業的前瞻應用分析報告 21. 經濟部技術處(2005)生醫用金屬產業全球佈局與競爭策略 22. 經濟部技術處ITTS計劃,國內外植牙市場現況與展望 23. 劉照金(2006),墾丁保健旅遊之消費者購買動機與滿意度研究報告 24. 蔡宗仁(2004),台灣健檢產業創新商業模式之研究國立台灣大學國際企業學研究所,碩士論文. 25. 蔡明育(2005),台灣地區曳引車市場之競爭模式研究,台灣科技大學管理研究所,碩士論文. 英文資料: 1. “ Healthcare in India:The Road Ahead”, Confederation of Indian Industry and McKinsey& Company, 2002. 2. “Healthcare & Medical Market in India”, UK Trade & Investment, 2003. 3. Chanda R. (2004), ”Trade in Health Services”, WHO Commission of Macroeconomics and Health working Paper Series, Paper no. WG 4:5. 4. “Get Well Away;Medical Tourism to India“, The Economist, US Edition, October 9th 2004. 5. Henderson J. (2004) “Healthcare Tourism in Southeast Asia”, Tourism Review International, 7(1):111-121.). 6. Bennett Yim, Phoebe Ho (2005), ”Healthcare Destinations in Asia ”, Harvard Business Online. 7. Junaidi, A.(2005) ”Malaysia Targets Indonesian Healthcare Tourism Market”, The Jakarta Post, Malaysia, Fevruary 16th 2005. 8. Lam, Charles W., Jr. Joseph F.Hair, Jr., Carl McDaniel(1998), Marketing, 4th ed. 9. Maggie Huff-Rousselle, Carol S. Shepherd, Robert Cushman, John Imrie, Stanley Lalta (1995), Prospects for health tourism exports for the English-speaking Caribbean. 10. Philip Kolter(2003), A Framework for Marketing Management, Second Edition. 11. “Singapore Attracting Increasing Number of Medical Visitors from the Middle East”, Middle East Company News, Dubai, January 12th 2005. 12. W. Chan Kim & Renée Mauborgne (2005), Blue Ocean Strategy. 13. Zarrilli, S. and Kinnon,C(1998), International Trade in Healthe Services: A Development Perspective. Geneva: UNCTAD. 網站資料: 1. Bangkok Pattaya Hospital http:// www.bangkokpattayahospital.com 2. Bumrungrad Hospital Fact Sheet http://www.bumrungrad.com/en/about/overview/factsheet.asp 3. Chiang Mai to Target healthcare Tourism, Tourism Authority of Thailand http://www.tatnews.org/tat_news 4. Healthcare Destinations in Asia http://health.enorth.com.cn 5. http://www.cmhealth.org 6. http://www.healthonline.com.tw 7. http://www.healthonline.com.tw 8. http://www.thailandhotdeal.com 9. http://www.thaispaassociation.com 10. http://www.thaihotels.org 11. http://www.tourismthailand.org 12. Malaysia:Travel & Tourism forging Ahead,World Travel Tourism Council http://www.wttc.org/2004tsa/frameset2a.htm 13. Medical Holiday-Thailand Hot Deal.com http://www.thailandhotdeal.com 14. Medical Tourism India,Health Tourism India http://www.medical-tourism-india.com 15. Singapore:Travel&Tourism Forging Ahead,World Travel Tourism Council http;//www.wttc.org/2004tsa/frameset2ahtm 16. Thai SPA http:// www.thaispa.net 17. Thailand Travel &Tourism Forging Ahead http://www.wttc.org 18. 中時新聞資料庫http://www.tol.com.tw 19. 中華民國統計資料網http://www.stat.gov.tw 20. 立法院網站http://www.ly.gov.tw 21. 全球華文知識庫http://www.cyberone.com.tw 22. 行政院網站http://www.ey.gov.tw 23. 行政院主計處網站http://www.dgbas.gov.tw 24. 行政院交通部觀光局網站http://www.taiwan.net.tw 25. 行政院研究發展考核委員會網站http://www.rdec.gov.tw 26. 行政院國家科學委員會網站http://web.nsc.gov.tw 27. 行政院新聞局網站http://info.gio.gov.tw 28. 行政院經濟部網站http://www.moea.gov.tw 29. 行政院衛生署網站http://www.doh.gov.tw 30. 東森新聞網站http://www.ettoday.com 31. 泰國觀光局http://www.tattpe.org.tw 32. 陸委會全球資訊網http://www.mac.gov.tw 33. 新華網http://www.xinhuanet.com 34. 聯合知識庫http://udndata.com 35. 衛生統計資料網http://www.doh.gov.tw | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23867 | - |
dc.description.abstract | 1990年代,麥可•波特 (Michael E. Porter) 在國家競爭優勢中提到,創新就像整體體質的改善,策略或制度上都要隨著環境的變遷而因應調整。創新是競爭力的關鍵,發揮新創意,打破遊戲規則,開創新競爭市場,才能創造更多的市場價值。利用創新彌補本身弱點,成效遠大於增加新的優勢。企業創新的重點在於改善不利的生產因素,去除瓶頸及威脅,更將刺激企業尋找新的解決方案。
相對之下,金偉燦(W. Chan Kim)與莫伯尼(Renée Mauborgne)二位學者,提出以價值創新為基礎的企業發展策略。強調企業應以核心能力為發展基礎,運用不以競爭為手段的創新方法,不在現有的框架內與同業競爭,甚至應擺脫競爭,尋求無人競爭的藍海。所有藍海始自一群有需求卻未被滿足的客戶,把思考焦點轉移到如何去超越現有的需求,將過去不存在的東西,結合個別功能,進而開發客戶的新需求。 醫療保健產業在今日已是全球成長最快的產業之一,全世界在醫療保健支出從2001年的3.3兆美金成長至2005的4.4兆美金(Chanda, R. 2004), 近年來 OECD主要國家之NHE/GDP比率皆呈緩步上揚的趨勢,可預期未來醫療保健市場的成長潛力極大。 新世紀的競賽是品質與創意的競爭,國際觀光事業是目前全球最富生機的產業,它不僅是開發中及未開發國家重要經濟活動與收入來源,同時也是現代化國家整體發展的指標。旅遊型態及目的的重新整合,新觀光產品之產生,將使觀光事業全面改觀。新技術、產品、市場區隔及管理理念不斷湧現,結合觀光及醫療產業,創造出觀光產業的新價值,觀光醫療將是促進台灣經濟成長的明日之星。 本研究正是以波特的國家競爭優勢、競爭策略及金偉燦與莫伯尼二位學者的藍海策略之創新理論為基礎,採用探索性的研究,透過對觀光醫療產業關係者:政策決策者、醫療院所經營者、觀光業及一般消費者,進行訪談,總結出台灣在觀光醫療產業上的潛力、機會及展望。 | zh_TW |
dc.description.abstract | In the 1990s, Michael E. Porter, in “The Competitive Advantage of Nations” mentioned that innovation, like structural improvement of the whole body, calls for an adjustment of the strategy and system in response to environmental change. The capability of innovation is the key to competition. To win the competition, it is necessary to break up the old rules of the game, play up the novelty, open a new competition market, and create more market value. The effect of making up the disadvantages through innovation is much greater than that of creating new advantages. The key to a business’s innovation often lies in its ability to improve the disadvantageous factors of production. As these disadvantageous factors of production are visible bottlenecks and obvious threats, they can stimulate a business to search for new solutions.
By comparison, W. Chan Kim and Renée Mauborgne held the view that a business should base its development strategy on the innovation of value. They underscore that a business can use its core ability as the foundation for development, employ non-competitive means for innovation, and compete with similar businesses outside the industrial framework and even free itself from competition for a competition-free expanse of Blue Ocean. The Blue Ocean begins with customers whose economic needs are not satisfied. The focus of thinking should be shifted to answering the question of how to transcend the present economic needs. This calls for combining the individual functions of things not existing in the past for the development of the customer’s new economic needs. Medical and health care has become a fastest growing industry in the world. The global medical care spending increased from US$3.3 trillion in 2001 to US$4.4 trillion (Chanda, R. 2004) in 2005. In recent years, the NHE/GDP ratio of major OECD nations has shown gradual increase. This shows the potential of the medical and healthcare market is still tremendous. The competition in the new century is one of quality and novelty, and international tourism is an industry bursting with vitality in the world. It is not only the most vital economic activity and source of income of developing and underdeveloped nations but also the index of modern nations’ total development. A recombination of the mode and goal of tourism will lead to the advance of new tourist products and put a new face on the tourist industry. New technology, new products, new market partition, and new concepts of management are emerging incessantly. The combination of tourism and medical industry will create new values in the tourism industry. Medical tourism is definitely tomorrow’s star industry in Taiwan’s economic development. This is an exploratory research based on Porter’s concept of the competitive advantage of nations, competitive strategy and Kim’s and Mauborgne’s innovation theories. Through interviews with people concerned in medical and tourist industries, including policy makers, hospital operators, tourist agencies, and ordinary consumers, the study draws the conclusion on the potential, opportunity, development, and future prospects of Taiwan medical tourism industry. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T05:11:53Z (GMT). No. of bitstreams: 1 ntu-95-P92743011-1.pdf: 1636529 bytes, checksum: 9afe2d05a952168cf261fb3c56ed9278 (MD5) Previous issue date: 2006 | en |
dc.description.tableofcontents | 目錄
謝辭 IV 中文摘要 VI 英文摘要 VIII 目錄 XI 圖目錄 XIII 表目錄 XIV 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 3 第三節 研究目的 5 第四節 研究流程 6 第二章 文獻探討 8 第一節 國家競爭優勢 8 第二節 競爭策略 12 第三節 藍海策略 15 第三章 價值創新-觀光及醫療產業結合 20 第一節 觀光醫療產業起源與近況 23 第二節 印度 28 第三節 新加坡 32 第四節 泰國 35 第四章 台灣觀光醫療產業潛力分析 39 第一節 機會 40 第二節 市場需求 43 第三節 現階段台灣競爭優勢與檢討 51 第四節 潛力發展區 66 第五章 研究結論與建議 71 第一節 結論 71 第二節 政策意涵 76 第三節 研究限制 78 第四節 後續研究建議 78 參考文獻 80 | |
dc.language.iso | zh-TW | |
dc.title | 台灣觀光醫療產業策略評估
--以價值創新為基礎-- | zh_TW |
dc.title | Value Innovation Strategy of Taiwan Medical Tourism Industry | en |
dc.type | Thesis | |
dc.date.schoolyear | 94-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 劉順仁(Shuen-Zen Liu),梁瓊如(Chiung-Ju Liang) | |
dc.subject.keyword | 台灣觀光醫療產業,觀光醫療,創新價值, | zh_TW |
dc.subject.keyword | Taiwan medical tourism industry,Medical tourism,Value innovation, | en |
dc.relation.page | 85 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2006-07-22 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 高階公共管理組 | zh_TW |
顯示於系所單位: | 高階公共管理組 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-95-1.pdf 目前未授權公開取用 | 1.6 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。