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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23805
標題: | 智慧型電視發展和產業分析及對傳統電視產業影響 Smart TV development and industry analysis, and the impact to the traditional broadcast TV industry |
作者: | Jack Liu 劉駿逸 |
指導教授: | 陳忠仁 |
關鍵字: | 智慧型電視,平台包覆,蘋果電視,谷歌電視,互補產品, Smart TV,platform envelopment,Apple TV,Google TV,Complementors, |
出版年 : | 2011 |
學位: | 碩士 |
摘要: | The purpose of the study is to analyze the importance of the technology transformation and impact on broadcast TV industry as the result of Smart TV development. The study starts with analysis on traditional broadcast TV industry structure and competitiveness analysis to determine the important characteristics of current broadcast TV industry. The technology enablers behind Smart TV transformation are discussed based on industrial transformation theory. The study further analyzes the new industrial structure and eco-system of Smart TV, and the impact to cable operators as the result of platform envelopment. Suggestions to incumbents and new entrants in response of Smart TV development will be provided in the study based on the analysis of the strengths and weaknesses of each individual market participant. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23805 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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檔案 | 大小 | 格式 | |
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ntu-100-1.pdf 目前未授權公開取用 | 2.36 MB | Adobe PDF |
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