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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23790
標題: | 美國液晶電視產業之智慧財產管理:以瑞軒及Vizio Inc. 為例 Intellectual Property Management in the U.S. LCD TV Industry, a Case Study on AmTRAN Technology Co., Ltd. and Vizio Inc. |
作者: | Greg Wu 吳秉桂 |
指導教授: | 陳忠仁 |
關鍵字: | Teece 模組分析,SWOT 分析,智慧財產權管理,智慧財產權管理之組織設計,保護策略, Teece Model,SWOT analysis,Intellectual property management,Intellectual property management organizational design,Protecting strategies, |
出版年 : | 2011 |
學位: | 碩士 |
摘要: | Intellectual property management and the built-up of patent portfolio is not a new concept for Taiwanese ODM/OEM companies. Nor is this a new concept for those ODM/OEM companies who are engaged in the LCD TV manufacturing business. With that said, as AmTRAN began its relationship with Vizio, a new brand player in the United States, and as Vizio’s sales volume increases, it became the prime target for attacks on the intellectual property front of the LCD TV industry in the U.S.
Neither AmTRAN nor Vizio had a very strong patent portfolio, and neither company placed too much emphasis on the management of intellectual property as both companies were busy developing and marketing the products. This research paper first analyzes the overall intellectual property environment for the LCD TV industry in the United States with the Teece model, and then examines the internal intellectual property environment of both AmTRAN and Vizio with the SWOT analysis. Based on Pitkethly ad Reitzig’s intellectual property management and organizational model, AmTRAN and Vizio need to have better external and internal IP management. Both companies should also adopt Afuah’s team-up strategy as the initial framework as they try to improve their intellectual property management. Afuah’s team-up strategy can also be used by the different Taiwanese OEM/ODM to create a patent pool |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23790 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-100-1.pdf 目前未授權公開取用 | 2.57 MB | Adobe PDF |
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