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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥 | |
| dc.contributor.author | Chia-Wei Chang | en |
| dc.contributor.author | 張家瑋 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:20:31Z | - |
| dc.date.copyright | 2010-07-23 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-07-19 | |
| dc.identifier.citation | 參考文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22548 | - |
| dc.description.abstract | 企業營運全球化時代的來臨以及中國的改革開放後，許多跨國企業即因中國低廉的生產力及廣大的市場而開始在中國進行佈局，然而隨著時空環境的推移，跨國企業在中國佈局的類型及策略亦有所改變。本研究參考區位理論及組織學習理論，以動機因素為橫軸、能力屬性為縱軸，建構出2x2的佈局矩陣，將跨國企業佈局中國的時期類型分為（一）貿易據點、（二）世界工廠、（三）開發中心及（四）研究堡壘，並依動態能力的觀點檢視跨國企業佈局中國的演化。
本研究以多重個案研究的方式選出三家跨國電子企業，分別是美商惠普公司、芬蘭諾基亞公司以及日本索尼集團等依照本研究所提出之動態佈局矩陣進行個案分析。研究結果顯示，此三家表現優異的跨國公司在本研究所提出的佈局矩陣上皆呈現Ｚ型的演化路徑，且依照動態能力觀點，企業在各時期應該關注的資產定位及組織流程皆不相同。 | zh_TW |
| dc.description.abstract | Since 1980’s, with the rapidly growing of Mainland China, foreign direct investment in China has become the important strategy for multinational corporations to reduce cost and increase sales. This thesis offers two critical dimensions, which are based on organizational learning theory and location theory: the type of capability and the type of motivation. According to these dimensions, we build a 2×2 matrix and classify investment configuration into four phases: (1) Trade Outpost, (2) World factory, (3) Development Center and (4) Research Fort. In order to applying the matrix, we conduct multiple cases study by choosing three well-know multinational corporations (HP, NOKIA, SONY), and the result shows that all the firms had follow a particular Z-shape path.
Based on dynamic capability view, this thesis also develops a framework, including three constructs: position, process and path. By using the framework, we can analyze and compare the different key success factors between each phase. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:20:31Z (GMT). No. of bitstreams: 1 ntu-99-R97741058-1.pdf: 2009202 bytes, checksum: d20a338d4fc625398dd1b11f705cc946 (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | 目 錄
中文摘要 i 英文摘要 ⅱ 目錄 ⅲ 圖表目錄 iv 第一章、緒論 1 第一節 研究動機 1 第二節 研究目的 2 第二章、文獻探討 3 第一節 對外投資相關研究方向 3 第二節 動態能力理論 6 第三章、研究架構與方法 10 第一節 研究架構 10 第二節 變數衡量 13 第三節 資料收集與分析 14 第四節 個案簡介 15 第四章、研究結果 17 第一節 HP（美商惠普公司） 17 第二節 NOKIA（芬蘭諾基亞公司） 23 第三節 SONY（日本索尼集團） 29 第五章、結論與建議 34 第一節 研究結論 34 第二節 管理意涵 38 第三節 研究限制與未來方向 40 參考文獻 41 圖目錄 圖3-1-1 動態佈局矩陣 12 圖4-1-1 惠普在中國的演化進程與驅動因素 22 圖4-2-1 諾基亞在中國的演化進程與驅動因素 28 圖4-3-1 索尼在中國的演化進程與驅動因素 33 圖5-1-1 Ｚ型發展路徑 34 圖5-2-1 動態矩陣策略思維 39 表目錄 表2-1-1 供給、需求及能力面的相關研究整理表 5 表2-2-1 動態能力之定位構面 8 表2-2-2 動態能力之流程構面 8 表2-2-3 動態能力之路徑構面 8 表3-2-1 各時期之變數衡量指標 13 表3-2-2 編年體個案呈現方式 13 表4-1-1 惠普貿易據點時期動態能力三要素分析表 17 表4-1-2 惠普世界工廠時期動態能力三要素分析表 19 表4-1-3 惠普開發中心時期動態能力三要素分析表 20 表4-1-4 惠普研究堡壘時期動態能力三要素分析表 21 表4-2-1 諾基亞貿易據點時期動態能力三要素分析表 23 表4-2-1 諾基亞世界工廠時期動態能力三要素分析表 24 表4-2-2 諾基亞開發中心時期動態能力三要素分析表 25 表4-2-3 諾基亞研究堡壘時期動態能力三要素分析表 27 表4-3-4 索尼貿易據點時期動態能力三要素分析表 29 表4-3-2 索尼世界工廠時期動態能力三要素分析表 31 表4-3-3 索尼開發中心時期動態能力三要素分析表 32 表5-1-1 動態能力櫥窗 36 表5-1-2 各時期演化特性 37 | |
| dc.language.iso | zh-TW | |
| dc.subject | 投資發展路徑 | zh_TW |
| dc.subject | 對外直接投資 | zh_TW |
| dc.subject | 跨國電子企業 | zh_TW |
| dc.subject | 動態能力 | zh_TW |
| dc.subject | 中國佈局 | zh_TW |
| dc.subject | Foreign Direct Investment | en |
| dc.subject | Multinational Electronics Corporations | en |
| dc.subject | Dynamic Capability | en |
| dc.subject | Investment Development Path | en |
| dc.subject | Investment in China | en |
| dc.title | 跨國電子企業佈局中國之演化路徑分析－動態能力觀點 | zh_TW |
| dc.title | The Evolution of Foreign Investment Configuration of Multinational Electronics Corporations in China－Dynamic Capability Theory Perspectives | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 陳忠仁 | |
| dc.contributor.oralexamcommittee | 賴勇成,黃怡芬 | |
| dc.subject.keyword | 對外直接投資,中國佈局,投資發展路徑,動態能力,跨國電子企業, | zh_TW |
| dc.subject.keyword | Foreign Direct Investment,Investment in China,Investment Development Path,Dynamic Capability,Multinational Electronics Corporations, | en |
| dc.relation.page | 45 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2010-07-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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