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Title: | 生醫產品HPGF營運模式與策略:國瑞生醫個案研究 HPGF Biomedical Product: Business Model & Strategy of GwoRei Biomedical Technology Company |
Authors: | Yu-Hung Tseng 曾育弘 |
Advisor: | 陳鴻基 |
Keyword: | 商業模式,經營策略,生技,生長因子,五力分析,SWOT,價值鏈, Business Model Business Strategy,Biotechnology Growth Factor,Five Forces Analysis,SWOT,Value Chain, |
Publication Year : | 2011 |
Degree: | 碩士 |
Abstract: | 目前全球生技產業在各國積極推動經濟振興方案及進行醫療改革,將生技產業列為推動重點項目,為生技產業帶來新的商機。台灣生技產業也在政府積極推動下,已建構優質的臨床研究及醫療體系、健全的研發、生產環境,並具有尊重及保護智財權等諸多優勢,因此,台灣具有極佳的機會和條件,發展成為國際生醫社群在亞洲的研發合作夥伴。
然而,即便在有潛力的環境條件之下,企業的經營策略以及商業模式仍然是成功的關鍵,從產品開發、市場開拓到獲利模式,如何策略性的規劃才能使創新的生技產品,在市場上順利地被推行並產生穩定可觀的利潤,這些都是經理人需要深思熟慮的。 本研究以台灣個案公司為例,其主力產品為血液萃取之天然多重生長因子,嘗試探討個案公司內部資源配置、外部競爭環境。並分別從不同產品線的角度,做策略發展的規劃及分析,以五力分析、價值鏈、SWOT分析闡述其發展的優劣勢,研究如何在開發過程中,增加附屬產品,儘速投入市場,以促使投入資金的回流,以期延續企業生命,達成企業的終極目標。 Currently, the global biotechnology industry in various countries is actively promoting the economic revitalization of health care program reforms.This is creating new business opportunities and promoting the biotech industry as a key project.Taiwan’s biotech industry, being promoted by the government, has already constructed high quality clinical research labs, sound R&D, and has intellectual property protection amongst many other advantages. Because of this, Taiwan companies have excellent opportunities and conditions to partner with countries in Asia and ultimately become a multinational, international company. However, even in these environmental conditions, the business strategy and business model are still the keys to success. From product development, to market development, to the profit model, to strategic planning on how to make innovative biotech products, must all be implemented in order to become sustainable and successful in the market. In GwoRei’s case, its main product is the natural extraction of multiple blood growth factors and the investigation of internal resources and the external competitive environment. From each of its core products, it is important to look at the strategic planning, five forces analysis, value chain, and SWOT analysis to describe the advantages and disadvantages of the development. The study of the developmental process, to bring the products to market as soon as possible, to have return on the invested capital, and to extend the corporate life is the ultimate goal of the business. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22432 |
Fulltext Rights: | 未授權 |
Appears in Collections: | 商學組 |
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ntu-100-1.pdf Restricted Access | 2.05 MB | Adobe PDF |
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