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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22205完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 孫立群(Lih-Chyun Sun) | |
| dc.contributor.author | Chao-Hao Chen | en |
| dc.contributor.author | 陳肇浩 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:13:45Z | - |
| dc.date.copyright | 2010-08-18 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-08-13 | |
| dc.identifier.citation | 一、中文部分
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(2001), Case Study Research, California: SAGE Publishing. 69.Zwass, V.(1996), Electronic Commerce: Structures and Issues, International Journal of Electronic Commerce, Vol.1, No.1, pp.3-23. 三、網路部份 1.Fortune雜誌，http://money.cnn.com/magazines/fortune/ 2.維基百科（Wikipedia），http://zh.wikipedia.org/w/index.php?title=%E5%89%B5%E6%96%B0&variant=zh-tw 3.資策會電子商務研究所，2004，線上旅遊類型網站觀察，http://www.find.org.tw/0105/cooperate/cooperate_disp.asp?id=125 4.資策會市場情報中心MIC，http://www.mic.iii.org.tw 5.欒斌(2003)，網路行銷，台灣科技大學電子商務研究中心簡報。http://www.ec.org.tw/knowledge/doc_download.asp?DocId=786 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22205 | - |
| dc.description.abstract | 網路行銷是近年來企業經營談論最廣泛，也最受重視的觀念之一。隨著網際網路以及電子商務的興起，顧客的消費習慣與行為比起以往更加瞬息萬變；相對的，在此交易環境下企業所累積的資料量亦快速的增加。因此，如何有效的呈現這些資料內容以進行網路行銷便成為迫切的議題。本研究提出稻米產業網路行銷架構及其建置流程，探討如何利用稻米銷售所著重的議題，包括生產面、加工面、運輸面、銷售面及顧客關係管理面，建立網路行銷所需的商業模式，並說明如何利用電子商務的技術進行上述各種網路行銷內容分析。本論文研究對象為稻米加工產業，究採用質化分析法，先藉由相關文獻探討及深度訪談，從需求面探討稻米加工業者於建構網路行銷系統時，應具備的功能與架構，並協助管理者探討分析顧客未來的購買行為，更有效率地瞭解顧客網路購買行為，替企業創造更大利潤。研究結果為個案公司提出網路行銷具體建議，亦可供其他產業了解消費者行為現況以建立商業模式。 | zh_TW |
| dc.description.abstract | Web-marketing becomes one of the most important channels between the enterprise and its（existing/potential）customers. It also is a powerful information management system because it can help enterprise to understand their existing customers and what they want, what they need. As we know, a better web-marketing will bring about loyalty from the existing customers and stimulate the interests in the enterprise from the potential customers. This study will adopt qualitative and in-depth interview as research methodology. Through real case study, and create a prototype web-marketing system to evaluate which kind of framework they need when rice industry need to install the webmarketing. Hopefully, this business model could easily obtain the customer repeat purchasing probability and population through the implementation of web-marketing system, and then projects the future sales situation. The result of the research could be consulted by the other industry to create their consumer behavior and web marketing framework. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:13:45Z (GMT). No. of bitstreams: 1 ntu-99-P97627015-1.pdf: 861367 bytes, checksum: afec1647ea626a3212713a5a9c655f6d (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | 第一章 緒論..........................1
第一節 、研究動機....................1 第二節 、研究目的....................3 第三節 、研究流程與步驟..............4 第二章 台灣稻米產業與網路購物介紹....5 第一節、 台灣稻米產業現況............5 第二節、 網路購物產業分析...........10 第三章 文獻探討.....................12 第一節、 電子商務內涵...............12 第二節、 創新相關文獻...............27 第三節、 通路行銷探討...............29 第四節、 網路行銷效益分析及相關研究.30 第四章 研究方法.....................34 第一節、 質化研究法.................34 第二節、 策略形態分析...............37 第五章 個案研究.....................42 第一節、 個案公司介紹...............42 第二節、 個案公司競爭分析...........48 第三節、 專家訪談策略探討...........51 第四節、 網路行銷架構建立...........55 第五節、 網站獲利模式預期...........62 第六章 結論與建議...................66 參考文獻............................69 附錄：訪談逐字稿....................78 | |
| dc.language.iso | zh-TW | |
| dc.title | 創新網路行銷模式之研究-以稻米廠商為例 | zh_TW |
| dc.title | An Analysis of Innovative Internet Marketing：A Case Study of a Rice Firm | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 雷立芬,吳志文 | |
| dc.subject.keyword | 網路行銷,消費者行為,電子商務,質化研究,商業模式, | zh_TW |
| dc.subject.keyword | Web marketing,Consumer Behavior,Data Mining,Data warehousing,Business modeling,E-Commerce, | en |
| dc.relation.page | 94 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2010-08-15 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
| 顯示於系所單位： | 農業經濟學系 | |
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