請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21866完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯 | |
| dc.contributor.author | Andy Chu | en |
| dc.contributor.author | 朱俊安 | zh_TW |
| dc.date.accessioned | 2021-06-08T03:50:29Z | - |
| dc.date.copyright | 2018-10-24 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-10-14 | |
| dc.identifier.citation | 2018年台灣E-ICP年度消費與生活型態趨勢研究發表. (2017, December 20). Retrieved from https://www.thenewslens.com/article/85929
勞動統計查詢網. Retrieved from https://statfy.mol.gov.tw/default.aspx 國內外空調產品市場分析. (2003). Retrieved from www.thermostat.com.tw/pdf/cognition_9.pdf 行政院環境保護署. (2007, July). 國際環保公約對冷媒之管制措施與因應作法. Retrieved from http://www.hvac-net.org.tw/archive/files/97_08_17_26(1).pdf 戴元利. 葉俊宏. (2017, June 9). 一年四季工作滿檔 冷氣安裝師傅業績旺. Retrieved from https://news.tvbs.com.tw/world/735585 承鋒冷凍材料有限公司. Retrieved from http://www.shineyear.com.tw/index.htm 兵泉企業有限公司. Retrieved from https://www.pinchuan.com.tw/index.htm 飞越制冷. Retrieved from http://www.worldvalue.cn/ ROTHENBERGER. Retrieved from https://www.rothenberger.com/en/ Facebook. Retrieved from https://www.facebook.com/ 蝦皮購物.Retrieved from https://shopee.tw/ YAHOO!奇摩拍賣. Retrieved from https://tw.bid.yahoo.com/ Global HVAC Equipment Market Growth, Trends, and Forecasts 2018-2023 – ResearchAndMarkets.com. (2018, May 17). Retrieved from https://www.businesswire.com/news/home/20180517005569/en/Global-HVAC-Equipment-Market-Growth-Trends-Forecasts | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21866 | - |
| dc.description.abstract | REFRIA是一家有35年以上經驗的冷凍空調維修工具製造工廠，主要以OEM代工方式出口至歐、美、日高品質市場，面對今日的產業激烈競爭下，討論如何以建立自有品牌來成功開拓台灣市場。這份企劃案主要從介紹公司目前狀況，使用波特五力和PESTAL來分析台灣冷凍空調維修工具市場，以及REFRIA該使用何等策略在台灣市場佔有一席之位。 | zh_TW |
| dc.description.abstract | REFRIA is an OEM manufacturer with over 35 years of experience in making HVAC&R service tools and equipment for many well-known companies from United States, Europe, and Japan. However, REFRIA’s revenue has been stagnant for the past few years. In order to increase sales, REFRIA will need to expand its market. Thus, the purpose of this business plan is to discuss the current position of the company REFRIA, and how the company can further establish itself to expand its market to Taiwan. Therefore, PESTEL analysis, Porter’s 5 forces, and SWOT analysis will be used to analyze REFRIA how itself different from other competitors, and how REFRIA can thrive in this Taiwan market. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T03:50:29Z (GMT). No. of bitstreams: 1 ntu-107-R04749058-1.pdf: 958328 bytes, checksum: 262f6d834d90b70f1728c75c15d53edc (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | Table of Contents
Executive Summary (1) 1. Company Background (3) 1.1. General Information (3) 1.2. Organizational Structure (4) 1.3. Business Operation Procedure (5) 1.4. Products (6) 2. External Analysis (8) 2.1. Market Overview (8) 2.1.1. PESTEL Analysis (9) 2.1.2. Porter’s 5 Forces (12) 2.2. Competitor Analysis (15) 3. Internal Analysis (16) 3.1. SWOT Analysis (16) 3.1.1. Strength (17) 3.1.2. Weakness (17) 3.1.3. Opportunity (18) 3.1.4. Threats (18) 3.2. Business Model Canvas (19) 3.2.1. Customer Segment (19) 3.2.2. Value Proposition (20) 3.2.3. Customer Relationship (20) 3.2.4. Channels (20) 3.2.5. Revenue Stream (21) 3.2.6. Key Partners (21) 3.2.7. Key Activities (22) 3.2.8. Key Resources (22) 3.2.9. Cost Structure (22) 4. Business Planning (23) 4.1. Segmentation, Targeting and Positioning (23) 4.1.1. Segmentation (23) 4.1.2. Targeting (24) 4.1.3. Positioning (24) 4.2. The Four P’s of Marketing (25) 4.2.1. Product (25) 4.2.2. Price (25) 4.2.3. Promotion (26) 4.2.4. Place (26) 4.3. Operational Planning (27) 4.4. Human Resource Planning (27) 4.5. Financial Forecast (28) 4.6. Exit Strategy (28) 5. Conclusion (29) 6. References (30) | |
| dc.language.iso | en | |
| dc.title | REFRIA冷凍空調維修工具市場拓展計畫 | zh_TW |
| dc.title | Market Expansion Plan for REFRIA, a manufacturer of HVAC&R Service Tools & Equipment | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 廖振男,楊曙榮 | |
| dc.subject.keyword | 冷凍空調維修工具, | zh_TW |
| dc.subject.keyword | HVAC&R, | en |
| dc.relation.page | 30 | |
| dc.identifier.doi | 10.6342/NTU201804203 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2018-10-15 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-107-1.pdf 未授權公開取用 | 935.87 kB | Adobe PDF |
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