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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
dc.contributor.author | Yu-Jung Chang | en |
dc.contributor.author | 張于容 | zh_TW |
dc.date.accessioned | 2021-06-08T03:40:52Z | - |
dc.date.copyright | 2021-02-22 | |
dc.date.issued | 2021 | |
dc.date.submitted | 2021-01-28 | |
dc.identifier.citation | 1. Chinese Literature:
李宜萍、王妤安(2020),《台灣會展年鑑》,台北市: 活動平台雜誌 孫家慶 (2008),《國際貨運代理》,大連:東北財經大學出版社。 經濟部國際貿易局編著(2011),《我國會展產業發展概述》,台北市:經濟部國貿局。 2. English Literature: Chesbrough, H.W. and R.S. Rosenbloom (2002), “The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology,” Industrial and Corporate Change, 11, 529–55. Hedman, J., and T. Kalling (2003), “The business model concept: theoretical underpinnings and empirical illustrations,” European Journal of Information Systems, 12, 49-59. Johnson, M. W., Christensen, C. C., and H. Kagermann (2010), “Reinventing your business model,” Harvard Business Review, 86, 50-59. Kimmeskamp, V. (2009), An International Survey on Strategic Challenge in Exhibition Logistics: Approach and First Results, German: Institute of Trade Fair management, University of Cologne. Osterwalder, A., Pigneur, Y., and C. Tucci (2005), “Clarifying Business Models: Origins, present and Future of the Concept,” Communications of the Association for Information Science, 15, 751-775. UFI (2010), The Trade Fair Industry in Asia (6th ed.), Business Strategies Group Ltd. 3. Internet Reference: Digital transformation. (November 19, 2020). Retrieved December 2, 2020, from https://en.wikipedia.org/wiki/Digital_transformation. Digital Logistics Transformation Technologies, Barriers, Predictions! (November 20, 2020) Supply Chain Game Changer™. Retrieved December 2, 2020, from https://supplychaingamechanger.com/the-digital-transformation-in-logistics-technologies-barriers-and-predictions/. Harbott, A. (October 5, 2011) How to describe and create a business model. Retrieved December 2, 2020, from https://www.harbott.com/how-to-describe-and-create-a-business-model/ King, H. (November 21, 2013). What is digital transformation? The Guardian. Retrieved December 2, 2020, from https://www.theguardian.com/media-network/media-network-blog/2013/nov/21/digital-transformation. Lund, J. (November 4, 2020). How Digital Transformation is Driving The Customer Experience. Retrieved December 2, 2020, from https://www.superoffice.com/blog/digital-transformation/. Terrar, D., says, M. (October 11,2016). What is Digital Transformation? Retrieved December 2, 2020, from http://www.theagileelephant.com/what-is-digital-transformation/. The digital transformation of logistics: Threat and opportunity. (2020) Digital Transformation. Retrieved December 2, 2020, from http://reports.weforum.org/digital-transformation/the-digital-transformation-of-logistics-threat-and-opportunity/. What is digital transformation? (2020) The Enterprisers Project. Retrieved December 2, 2020, from https://enterprisersproject.com/what-is-digital-transformation. What Is Exactly The Digital Transformation? Efrog. (September 30, 2020). Retrieved December 2, 2020, from http://www.efrog.com.au/blog/2019/12/17/what-is-digital-transformation/. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21643 | - |
dc.description.abstract | Among today’s business activities, the exhibition industry has been playing an important role as it helps a country strengthen the international competitiveness of its industries and boost economic growth. By supporting an exhibition event to serve as an international exchange platform, this industry helps promote the sales of high-quality products as well as related technologies and services around the global market. Taiwan, like many countries in the world, has been actively promoting development of its exhibition industry through cooperation between the government and various related industries, and has seen it develop as one of the fast-growing emerging industries. Among various relevant business activities, the exhibition freight forwarder service is one of the most challenging in light of the complexity involved with logistics and transportation. A difficult part, for example, is the complicated regulations on cross-border shipments of the exhibits from different countries or regions. Operators must have sufficient knowledge to address the hidden problems during the exhibition and customs clearance procedures. The customs regulatory issues themselves have become a difficult filed worthy deep research of interested operators. Meanwhile, due to the development and influence of the digital technology and artificial intelligence, the ways of exhibiting have gradually changed, which makes the traditional exhibition freight forwarder service industry face huge challenges. At present, there is little literature on the exhibition freight forwarder industry, nor relevant research reports. This research is proposed to discuss the feasibility and future development of digital transformation of the exhibition freight forwarder industry by making a research on a company that has been operating in Taiwan’s exhibition freight forwarder industry for more than twenty years, hopefully making it as a reference to the players of related industries. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T03:40:52Z (GMT). No. of bitstreams: 1 U0001-1501202110513200.pdf: 1038851 bytes, checksum: 80cdfa3d3ae372295a7004860aa4ed17 (MD5) Previous issue date: 2021 | en |
dc.description.tableofcontents | Abstract i Table of Contents iii List of Tables v List of Figures vi Chapter 1 Introduction 1 1.1 Research Background and Motivation 1 1.2 Research Purpose 4 1.3 Research Process and Research Framework 4 Chapter 2 Literature Review 8 2.1 Business model 8 2.2 Digital Transformation 15 Chapter 3 Research Method 19 3.1 Research Method and Process 19 3.2 Information Collection Method 21 Chapter 4 Analysis of Exhibition Freight Forwarder Industry 23 4.1 Overview of Exhibition and Exhibition Freight Forwarder Industry 23 4.2 Business Network of Exhibition Freight Forwarder 29 4.3 Analysis of Taiwan’s Exhibition Freight Forwarder Industry 32 Chapter 5 Analysis of “Example Company” 36 5.1 Company Development 36 5.1.1 Main Business in Early Stage: Focused on Taiwan-based Import Exhibition 37 5.1.2 Current Business: extended into export-oriented exhibition Service 40 5.1.3 SWOT Analysis of “Example Company” in Comparison to its Competitors 42 5.2 Business Model of the “Example Company” 46 5.3 Outlooks of Digital Transformation 50 Chapter 6 Research Conclusions and Limitations 66 6.1 Research Conclusions and Recommendations 66 6.2 Strategies of the Example Company 72 6.3 Research Limitations 74 Reference 76 Appendix 1: Questionnaire on promotion of digital transformation in exhibition freight forwarder industry 79 Appendix 2: Questionnaire on employees’ viewpoints on digital transformation of the “Example company” 84 | |
dc.language.iso | en | |
dc.title | 展覽貨運代理產業之商業模式與數位轉型的看法-以展覽貨運代理公司為例 | zh_TW |
dc.title | Exhibition Freight Forwarder Industry’s Business Model and The Perception of Digital Transformation-Take an exhibition forwarder company as an example
| en |
dc.type | Thesis | |
dc.date.schoolyear | 109-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu),謝冠雄(KUAN-HSIUNG HSIEH) | |
dc.subject.keyword | 商業模式,數位轉型,展覽業,展覽物流,展覽貨運代理產業, | zh_TW |
dc.subject.keyword | Exhibition freight forwarder,Exhibition logistics,Exhibition Industry,Digital transformation,Business model, | en |
dc.relation.page | 88 | |
dc.identifier.doi | 10.6342/NTU202100063 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2021-01-28 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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