醫藥大數據—眼疾用藥指標的建立及其影響因素探討

Abstract

隨著智慧型手機等3C產品逐漸普及，民眾比以往花更多時間緊盯螢幕，導致許多眼睛不適的症狀，甚至可能會造成眼睛永久的損傷，所以近年來不少新聞報導民眾因為過度使用3C產品而引發眼睛不適，並前往就醫的例子。本研究欲以大數據的觀點，探討3C產品的產銷相關數據是否真的與醫療院所眼疾用藥量呈現正向關聯，並進一步研究眼疾相關網路討論聲量與3C產品數據、眼疾用藥量之間的相關性，以期能提供醫療院所與製藥公司一種低成本預測用藥量的參考指標，並給予其行銷、管理方面的建議。 本研究使用醫療機構的資料庫建立高雄某區每月總體用藥指標，並與政府單位公開的3C產品相關資料進行分析，發現用藥指標與某些項目確實有顯著的正向關聯存在，其中電視機進口量、可攜式電腦生產量、可攜式電腦進口值、液晶顯示器進口量的成長率可以合併為3C產品指標且作為預測用藥量的參考標的，醫院與製藥公司可依據上述產品的市場預測推估下期的用藥量，成為行銷、管理決策的參考依據。至於網路討論聲量的部分，本研究使用社群口碑資料庫建置每個月的眼疾網路討論聲量指標，並分別與3C產品資料、眼疾用藥指標進行分析，得知在本研究的架構下，若要使用網路討論聲量作為用藥量預測的參考指標，有實行上的困難。

The goal of this study is to establish a low-cost and efficient method to predict the trends in ophthalmic drug utilization. With the improvement of technology, people spend more and more time on mobile devices. Although those products have brought great convenience to users, staring at digital screens for a long period of time may cause eye discomfort or vision problems. Therefore, ophthalmic medicines would be prescribed to treat the symptoms. The possibility of constructing a new business method by analyzing the connection between the data of digital products and ophthalmic medicine usage was tested in this paper. Moreover, the number of keywords in the posts discussing eye discomfort or vision problems online was calculated as an online discussion index. This index was constructed in order to check whether citizens complained about their symptoms on the Internet before seeing a doctor. After a series of analyses, the correlation between the data of electronic products and the ophthalmic medication index was obvious while the role of online discussion index was not determined. Therefore, medical institutions and pharmaceutical companies could utilize the data of electronic devices to foresee the demand for ophthalmic medicines in the future.