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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21571完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | |
| dc.contributor.author | Wan-Ni Chan | en |
| dc.contributor.author | 詹宛霓 | zh_TW |
| dc.date.accessioned | 2021-06-08T03:38:19Z | - |
| dc.date.copyright | 2019-08-05 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-07-18 | |
| dc.identifier.citation | 王妍文. (2017). 2017台灣行動金融樣貌大調查 82％千禧世代熱衷App理財. 遠見, 11~26.
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21571 | - |
| dc.description.abstract | 伴隨金融科技日漸發達，台灣亦開放設立純網銀，然而純網銀受限於無法設立實體分行的限制，再加上法規上對於網銀經營項目有所限制，純網銀該如何在已極為競爭的金融市場上，殺出一條生路？
本研究採個案分析的方式，研究中國、日本、新加坡、香港、韓國的著名純網銀案例，並歸納出四大經營策略。最後，再連結台灣金融市場，透過PEST模型分析國內金融環境，並以SWOT分析結合外部環境帶來的機會與威脅，及個案銀行之優劣勢，進而推論出適用於國內市場的純網銀經營策略。 | zh_TW |
| dc.description.abstract | While more and more financial technology like blockchain, rob-advisor, and chatterbot shows up and the intention of the government to improve financial inclusion, internet-only bank rise in Taiwan and trigger a catfish effect in the financial industry.
However, there seems a lot of challenges like over-supply of financial service or online banking business restriction for an internet-only bank, how come an internet-only bank with branchless restriction to win over those traditional banks and make profits in these hyper-competitive market? This study uses the case study approach to research several famous internet-only bank cases in China, Japan, Singapore and Hong Kong and South Korea and integrate their operating strategies. Secondly, we use PEST analysis to define the external factors of the financial environment. At last, we use SWOT analysis to recognize the strengths and weaknesses of Next Bank and combine the external factors into opportunities and threats and comes up with some recommendations and suggestions about operating an internet-only bank for Next Bank or others who want to join this field to take a reference. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T03:38:19Z (GMT). No. of bitstreams: 1 ntu-108-R05749013-1.pdf: 2272668 bytes, checksum: 5a064c9b31ffbd369cc09c7de3737627 (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | 口試委員會審定書 i
Acknowledgment ii 中文摘要 iii ABSTRACT iv CONTENTS v LIST OF FIGURES vii LIST OF TABLES viii Chapter 1 Introduction 1 Chapter 2 Literature Review and Information Collection 3 2.1 Definitions of Internet-only Banks 3 2.2 Development Path in the World 3 2.2.1 Europe and the US 5 2.2.2 Asia 6 2.3 Development in the Taiwan Market 6 2.4 The Advantage compared to Traditional Banks 9 2.5 The Risk for Internet-only Banks 11 Chapter 3 Research Method and Structure 14 3.1 Research Method 14 3.2 Research Structure 16 Chapter 4 Strategy Analysis by Cases Study 18 4.1 China 18 4.1.1 WeBank 18 4.1.2 MYbank 21 4.2 Singapore & Hong Kong 22 4.2.1 DBS Bank 22 4.3 Japan 27 4.3.1 SBI Sumishin Net Bank 27 4.3.2 Rakuten Bank 30 4.4 South Korea 33 4.4.1 Kakao Bank 33 4.4.2 K Bank 34 4.5 Summary for Strategies 36 Chapter 5 Situation Analysis 45 5.1 The Context of Financial Industry in Taiwan 45 5.2 SWOT Analysis of Next Bank 51 Chapter 6 Conclusion and Recommendation 55 REFERENCE 62 | |
| dc.language.iso | en | |
| dc.title | 純網路銀行經營策略研究-以將來銀行為例 | zh_TW |
| dc.title | A Study of Internet-only Banks’ Strategy for Next Bank | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳鴻基,謝冠雄 | |
| dc.subject.keyword | 純網銀,挑戰者銀行,開放銀行,金融科技, | zh_TW |
| dc.subject.keyword | Internet-only bank,challenger bank,Fintech,Open banking, | en |
| dc.relation.page | 68 | |
| dc.identifier.doi | 10.6342/NTU201901570 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2019-07-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-108-1.pdf 未授權公開取用 | 2.22 MB | Adobe PDF |
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