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標題: | 招募廣告內容特性對求職者求職意願的影響──以人格特質為調節變項 The Impacts of Recruitment Advertisement Contents on Applicants’ Willingness for Application: The Moderating Effect of Applicants’ Personality Traits |
作者: | Chia-Hsuan Chueh 闕嘉萱 |
指導教授: | 辛炳隆 |
關鍵字: | 招募廣告內容特性,工作相關資訊,企業社會責任資訊,求職意願,人格特質, Recruitment Advertisement Contents,Job Information,Corporate Social Responsibility Information,Applicants’ Willingness To Apply For Jobs,Personality Traits, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | 本論文主要希望了解招募廣告內容特性對於求職者求職意願產生何種影響,以及其產生的影響是否會因為求職者人格特質的不同而有所差異。爰此,本論文在整理相關文獻並進一步分析後認為,招募廣告內容特性中的工作相關資訊完整性及企業社會責任資訊完整性兩項特性,將會影響求職者求職意願,且當招募廣告的工作相關資訊完整性愈高或是企業社會責任資訊完整性愈高,會對求職者求職意願形成愈正向的影響。除此之外,當求職者的勤勉審慎性程度愈高,工作相關資訊完整性高的招募廣告對他的求職意願正向影響愈大,而當求職者親和性程度愈高,則企業社會責任資訊完整性高的招募廣告對他的求職意願正向影響愈大。為驗證本論文以上之假設,本研究以對目前就讀大三、大四、碩一、碩二的學生發放問卷之形式進行深入探討。在使用敘述性統計分析、信度分析、共變數分析、變異數分析、迴歸分析等統計方法進行分析後,本論文發現:(1)招募廣告內容特性對求職者求職意願確實有影響;(2)招募廣告內容特性對求職者求職意願之影響,會因為求職者人格特質類型的不同而不同,工作相關資訊完整性高的招募廣告會使勤勉審慎性高的求職者產生較高的求職意願,企業社會責任資訊完整性高的招募廣告會使親和性高的求職者產生較高的求職意願。 The main purposes of this thesis are to determine the impacts of recruitment advertisement contents on applicants’ willingness to apply for jobs and to discuss if the impacts will be different or not due to applicants’ personality traits. After reviewing and analyzing the related literature, it indicates that indeed the completeness of job information and the completeness of corporate social responsibility information of recruitment advertisement contents will affect applicants’ willingness of application. What’s more, there are more positive impacts on applicants' willingness to apply for jobs when the completeness of job information or the completeness of corporate social responsibility information of recruitment advertisement contents is higher. Besides, for those applicants with a higher level of conscientiousness, the recruitment advertisement contents with higher completeness of job information will make their willingness to apply for jobs greater. Also, for those applicants with a higher level of agreeableness, the recruitment advertisements’ contents with higher completeness of corporate social responsibility information will make their willingness to apply for jobs greater, too. To verify the hypothesis of this thesis, the researcher distributed the online questionnaires to junior, senior and graduate students. By using various statistical methods such as descriptive statistics analysis, reliability analysis, analysis of covariance, analysis of variance, and regression analysis, it can be seen that: (1) Recruitment advertisement contents exactly affect applicants’ willingness to apply for jobs. (2) The contents of recruitment advertisement have non-identical ways of impact on applicants' willingness to apply for jobs regards to applicants with divergent personality traits. To those applicants with a higher level of conscientiousness, it is more likely that they would like to apply for jobs when recruitment advertisement contents with higher completeness of job information. Likewise, to those applicants with higher agreeableness, it is more likely that they would like to apply for jobs when recruitment advertisement contents with higher completeness of corporate social responsibility information. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21448 |
DOI: | 10.6342/NTU201902366 |
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顯示於系所單位: | 國家發展研究所 |
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