請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21434
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 張靜貞(Ching-Cheng Chang) | |
dc.contributor.author | Su-Man Lin | en |
dc.contributor.author | 林素滿 | zh_TW |
dc.date.accessioned | 2021-06-08T03:33:58Z | - |
dc.date.copyright | 2019-08-18 | |
dc.date.issued | 2019 | |
dc.date.submitted | 2019-08-05 | |
dc.identifier.citation | 王瑤芬等,2018。〈醜食知多少?小餐生對醜食的認知與接受度〉,《輔仁民生學誌》。24卷1期,1-24。
本間典子等,2012。〈台灣消費者飲茶行為對日本綠茶之知識、態度、行為之影響〉,《農業推廣學報》。29期,45-70。 吳明隆、張毓仁,2011。《SPSS(PASW)與統計應用分析Ⅱ》。台北:五南。 李欣憶,2018。「格外品導入社福機構之行為研究」。碩士論文,臺灣師範大學運動與休閒學院。 林惠珊,2014。「台灣外食族對食品標示知識、態度及行為暨與BMI關係之研究」。碩士論文,國立成功大學高階管理碩士在職專班(EMBA)。高涵,2018。〈每年13億噸的食物浪費 可以餵飽30億人〉,《食力》。 黃韶顏,2000。〈都會地區消費者蔬果品牌知識、態度與行為之研究〉,《臺中農業改良場特刊》。47號,219-243。 熊家正,2018。「 消費者對於剩食認知、知覺風險和購買意願之研究」。碩士論文, 天主教輔仁大學餐旅管理學系。 劉思岑、李雅慧,2010。〈消費者對有機農產品之知識與消費分析〉,《台灣農學會報》。11卷5期,488-500。 魏妙伃,2018。「醜蔬果行銷關鍵成功因素分析研究」。碩士論文,雲林科技大學設計學研究所。 Aschemann-Witzel, J., I. de Hooge, P. Amani, T. Bech-Larsen, and M. Oostindjer, 2015. Consumer-Related Food Waste: Causes and Potential for Action. Sustainability. 7(6): 6457-6477. Assael, H., 1998. Consumer behavior and marketing action, Ohio South-Western College Publishing. Buzby, J. C., J. Hyman, 2012. “Total and Per Capita Value of Food Loss in the United States,” Food Policy. 37(5): 561-570. Buzby, J. C., J. Hyman, Hayden Stewart, Hodan F. Wells, 2011. “Value of Retail and Consumer Level Fruit and Vegetable Losses in the United States,” The Journal of Consumer Affairs. 45(3): 492-515. Cortina, J.M., 1993. “What is Coefficient Alpha? An Examination of Theory and Applications,” Journal of Applied Psychology. 78(1):98-104. Dodds, W. B., K. B. Monroe, and D. Grewal, 1991. “The Effects of Price, Brand, and Store Information on Buyers’ Product Evaluation,” Journal of Marketing Research. 307-319. Dosman, D. M., Adamowicz W. L., and Hrudey S. E., 2001. Socioeconomic Determinants of Health and Food Safety‐Related Risk Perceptions. Risk analysis. 21(2): 307-318. FAO, 2013. The State of Food Insecurity in the World. Rome, Italy: Food and Agriculture Organization of the United Nations. Garretson, J. A., Clow K. E., 1999. “The Influence of Coupon Face Value on Service Quality Expectations, Risk Perceptions and Purchase Intentions in the Dental Industry,” Journal of Services Marketing. 13(1): 59-72. Göbel, C., N. Langen, A.Blumenthal, P. Teitscheid and G. Ritter, 2015. “Cutting Food Waste Through Cooperation Along the Food Supply Chain,” Sustainability. 7(2): 1429-1445. Gustavsson, J., C. Cederberg, and U. Sonesson, 2011. Global Food Losses and Food Waste. Rome, Italy: Food and Agriculture Organization of United Nations. Gunders, D., 2012 . Wasted: How America is losing up to 40 percent of its food from farm to fork to landfill。Natural Resources Defense Council Issue Paper, IP: 12-06-B. December 15, 2016, retrieved from: http://www.indianasna.org/content/indianasna/documents/NRDC_Wasted_Food_Report.pdf。 Hall, Kevin D., Juen Guo, Michael Dore, Carson C. Chow, 2009. “The Progressive Increase of Food Waste in America,” Plos One. 1-6. Halloran, A., J. Clement, N. Kornum, C. Bucatariu, and J. Magid, 2014. “Addressing Food Waste Reduction in Denmark,” Food Policy. 49: 294-301. Krewski, D., P. Slovic, S. Bartlettt, J. Flynn, and C. Mertz, 1994. Health risk perceptions in Canada (ERC 94-3, Environmental Risk Management Working Paper). Edmonton, Alberta, Canada: University of Alberta. Lebersorger, S., F. Schneider, 2014. Food Loss Rates at the Food Retail, Influencing Factors and Reasons as A Basis for Waste Prevention Measures. Waste Management. 34(11): 1911-1919. Liaw, G. F., Z. W. Zhu, Y. H. Lee, 2005. The effects of risk reduction strategies on consumers’ risk perceptions and online purchase intention. Pan-Pacific Management Review. 8(1): 1-37. Loebnitz, N., G. Schuitema, and K. G. Grunert, 2015. “Who Buys Oddly Shaped Food and Why? Impacts of Food Shape Abnormality and Organic Labeling on Purchase Intentions,” Psychology & Marketing. 32(4): 408-421. McCarthy, M., M. Brennan, A. L. Kelly, C. Ritson, M. De Boer, and N. Thompson, 2007. Who is at risk and what do they know? Segmenting a population on their food safety knowledge. Food Quality and Preference. 18(2): 205-217. Zeithaml, V. A., 1988. “Consumer Perceptions of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence,” The Journal of marketing. 2-22. Schwartz, N.E., 1975. “Nutritional knowledge, attitudes, and practices of high school graduates,” Journal of the American Dietetic Association. 66(1):28-31. 何定照 ,2016。台灣食物損耗嚴重 每天廚餘可堆60座101。取自http://vision.udn.com/vision/story/10130/1861969 許雅筑,2016。接受不完美 醜蔬果大進擊。喀報。取自: http://castnet.nctu.edu.tw/castnet/article/9236?issueID=602 圖2-8家樂福販量店,「醜果雪酪」冰品。資料來源:三立新聞網,https://www.setn.com/News.aspx?NewsID=281468 圖2-9醜果大翻身團隊。資料來源:醜果大翻身臉書,https://zh-tw.facebook.com/TheUglyProduce/ 圖2-10天然的野菜蠟筆(利用醜果製成)。資料來源:https://mizuiroinc.com/ 圖2-11 Intermarché超市,「醜蔬菜水果計畫」、圖2-12醜蔬果。資料來源:擷取自臉書Intermarché - Tous unis contre la vie chère粉絲專頁 圖2-13 丹麥剩食超市「We Food」。資料來源:https://lohas.acsite.org/專欄/剩食再起/115-剩食超市在丹麥食物不浪費.html | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21434 | - |
dc.description.abstract | 食物浪費一直以來是全球各國關注的議題,各國間也吹起一股搶救剩食的行動。從食物供應鏈來看,由生產端至消費者端都藏著看不見的浪費,而全球至少有五分之一的蔬果因為賣相不好,無法在市場上銷售,一方面造成水土資源利用的浪費,一方面也會增加食物供應鏈的成本,最終也會成為消費者的負擔。為減少這種浪費的產生,本研究透過國外文獻的探討,設計結構式消費者問卷來進行網路問卷調查,分析國人對醜蔬果的認知、態度與購買行為,並歸納出影響消費者購買醜蔬果的關鍵因素。本研究共回收442份問卷,扣除無效問卷後得有效問卷共435份。
分析結果發現,性別及教育程度對醜蔬果的認知有顯著的影響,而對醜蔬果態度上以年齡最為顯著,購買行為則以教育程度之影響較為顯著。再者對醜蔬果知識、態度與購買行為進行Pearson相關係數檢定時,發現醜蔬果的知識與購買行為呈現正相關,顯示國人對醜蔬果的認知程度越高,其購買意願與行為也會提高。根據上述研究結果,政府與零售業者可以透過教育宣導來增進消費者對醜蔬果的知識與態度,翻轉消費者對醜蔬果的制式印象,進而引導其購買的行為,也可嘗試透過新的行銷方式或是創造醜蔬果的新食用價值,雙管齊下,同時在生產端與消費端共同為醜蔬果創造商機,落實友善大地之永續發展目標。 | zh_TW |
dc.description.abstract | Food waste has always been a topic of concern to all countries in the world, and there has been an action among all countries to rescue leftovers. From the perspective of the food supply chain, invisible waste is hidden from the production end to the consumer side. At least one-fifth of the world's fruits and vegetables are not sold in the market because of poor appearances, representing a substantial waste of land and water resources. The waste, on the one hand, will increase the cost of the food supply chain and will eventually become a burden on consumers. In order to reduce such type of waste, this study designed a structured consumer questionnaire to conduct an on-line survey through literature review. The main purpose is to analyze the cognition, attitude and purchasing behavior of consumers in Taiwan and identify the key influencing factors. A total of 442 questionnaires were collected and 435 valid questionnaires were obtained after deleting those invalid ones.
The analysis found that gender and education level have a significant impact on the perception of ugly fruits and vegetables. Age is the most significant factor on respondents’ attitudes, while education has more prominent impact on their purchasing behavior. In addition, the Pearson correlation coefficient for the knowledge, attitude and purchasing behavior showed that the knowledge of ugly fruits and fruits was positively correlated with the purchasing behavior, indicating that the higher the knowledge of ugly fruits and vegetables, the higher the willingness to purchase. According to the above findings, the government and retailers can use education to promote consumers' knowledge and attitude towards ugly fruits and vegetables, change consumers' perceptions to embrace ugly fruits and vegetables, and then guide them to change their behaviors. On the other hand, the retailers can also try new marketing strategies and create new edible values of ugly fruits and vegetables. The two-pronged approach will bring new end-to-end business opportunities for ugly fruits and vegetables while reaching the environmental-friendly sustainable development goals of friendly land. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T03:33:58Z (GMT). No. of bitstreams: 1 ntu-108-P06627027-1.pdf: 2253657 bytes, checksum: 52b5d44788452aeb5bbc15f94adf9aa9 (MD5) Previous issue date: 2019 | en |
dc.description.tableofcontents | 目 錄
口試委員會審定書 I 謝 誌 II 中文摘要 III Abstract IV 圖目錄 VII 表目錄 VIII 第一章 緒 論 1 第一節 研究動機 1 第二節 研究目的 3 第二章 文獻探討 4 第一節 醜蔬果的定義 4 第二節 食物浪費與醜蔬果的關係 5 第三節 醜蔬果推行案例 6 第四節 消費者行為定義與理論 10 第五節 KAP模型之相關文獻 10 第三章 研究方法 12 第一節 研究架構與假設 12 第二節 抽樣方式與研究樣本 13 第三節 問卷設計與前測分析 14 第四節 資料分析方法 17 第四章 研究結果與分析 19 第一節 敘述性統計分析 19 第二節 整體統計分析 21 第三節 不同背景變項對醜蔬果知識、態度與購買行為差異之分析 30 第四節 消費者對醜蔬果知識、態度與購買行為三者之相關分析 40 第五章 結論與建議 42 第一節 研究結論 42 第二節 研究建議 43 參考文獻 44 附錄一、正式問卷 48 | |
dc.language.iso | zh-TW | |
dc.title | 消費者對醜蔬果的知識、態度及購買行為之研究 | zh_TW |
dc.title | A Study of Consumers' Knowledge, Attitudes, Purchasing Behavior on Ugly Fruits and Vegetables | en |
dc.type | Thesis | |
dc.date.schoolyear | 107-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 徐世勳(Shih-Hsun Hsu),張宏浩(Hung-Hao Chang),楊豐安(Feng-An Yang) | |
dc.subject.keyword | 醜蔬果,知識,態度,購買行為, | zh_TW |
dc.subject.keyword | Ugly fruit and vegetables,Knowledge,Attitude,Behavior,Consumer on-line survey, | en |
dc.relation.page | 50 | |
dc.identifier.doi | 10.6342/NTU201802509 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2019-08-05 | |
dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
顯示於系所單位: | 農業經濟學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-108-1.pdf 目前未授權公開取用 | 2.2 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。