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Customized Production Procedure in a traditional Industry - A Case Study of U Company
Value Chain,Responsive Supply Chain,Process Re-engineering,
|Publication Year :||2017|
Taiwan traditional embroidery manufacturers have similar development dilemma. While globalization, Taiwan companies firstly confront with low-cost competition from China manufacturers. Moreover, there are rapid changes and various demands in the global markets. Thus, their growth went slow down. Especially, they deeply concentrated on US market in the past. Due to high price sensitivity, China manufacturers grew quickly through their price advantage. Taiwan companies were unable to compete with them in low cost, then, gradually lost US market.
Taiwan manufacturers’ expertise was production management who usually reduced costs through high efficient production before. The company in this case study explored the necessary changes, by doing functional analysis for each internal individual department based on Porter’s value chain theory. It would eliminate unnecessary wastes and expand the functions for the support activities. Therefore, the primary activities became more effective. Furthermore, the company properly applied Responsive Supply Chain mode and fulfilled Customized Processes to meet the special order demand. Not only they played as an OEM role, but also improved to be a strategic partner for cooperation with clients.
There are also many potential markets in the world for Taiwan companies to pursue and explore. Through the industry analysis for market scales, it can provide enterprises with the related information for strategic plan reference and enhance enterprises’ new momentum for growth.
|Appears in Collections:||事業經營碩士在職學位學程|
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|2.01 MB||Adobe PDF|
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