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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20882完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 董鈺琪(Yu-Chi Tung) | |
| dc.contributor.author | Jung-An Liu | en |
| dc.contributor.author | 劉榕安 | zh_TW |
| dc.date.accessioned | 2021-06-08T03:08:21Z | - |
| dc.date.copyright | 2017-09-12 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-06-20 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20882 | - |
| dc.description.abstract | 研究背景：在衛生福利部政策、醫療院所與Visa組織配合下，國內醫療院所將進入行動支付時代，推出「醫指付」APP。民眾看病後可用手機付款。然而資策會產業情報研究所產業分析報告指出，目前行動支付未能大量滲透國內市場。
研究目的：本研究以創新抵制理論為基礎，將沒有使用醫療行動支付經驗的民眾區分為拒絕使用者、反對者和延遲使用者，探討消費者在創新抵制情境下障礙來源差異。盼醫療院所推廣單位與行動支付業者能透過更優惠且方便的行銷手法，降低民眾使用疑慮，使消費者願改變原有消費模式並促進醫療行動支付在台灣蓬勃發展。 研究方法：本研究透過網路問卷調查，以複迴歸模型，分析消費者沒有使用醫療行動支付的原因。 研究結果：本研究共341份有效問卷，經實證發現：(1)創新抵制理論中的「價值障礙」與「風險障礙」會對於使用醫療行動支付的「拒絕」有顯著正向影響。(2)沒有使用醫療行動支付經驗的消費者(延遲使用者、反對者與拒絕者)彼此間障礙來源有顯著差異。 研究結論：消費者抵制醫療行動支付的來源因素為「價值障礙」和「風險障礙」，業者可運用相關行銷策略進行推廣。且沒有使用經驗的民眾之間障礙來源不同，業者必須克服所有障礙以利推行新服務。 | zh_TW |
| dc.description.abstract | In 2017, the Ministry of Health and Welfare and Visa announced the launch of its newest mobile healthcare payments for consumers to pay the bills online after visiting.Mobile healthcare payments offer consumers a new type of payment options, which has been widely used in many countries. However, according to the Market Intelligence & Consulting Institute, Taiwan is still in the initial stage.
This study was aimed to explore the factors that influence consumer’s behavioral intentions of using mobile healthcare payments. The model of this study is based on the Innovation Resistance Theory and also combined customer segmentation which included Rejecters, Postponers and Opponents into this research framework. In order to understand these barriers on behavioral intention of using mobile healthcare payments,the study collected data through online survey. The total of 341 valid questionnaires were collected and using SPSS software to examine hypotheses. Research results are summarized as followings: (1) Value Barrier and Risk Barrier have significant positive effects on behavioral intention of using mobile healthcare payments. (2) The barriers among those who haven’t use mobile healthcare payments (Rejecters, Postponers and Opponents) are different. After segmenting consumers’ barriers toward resisting new technology application, the differentiated marketing and products improving strategies could be developed to promoting the new healthcare mobile payments. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T03:08:21Z (GMT). No. of bitstreams: 1 ntu-106-R03848009-1.pdf: 1894830 bytes, checksum: ca48fa77bf1dc0da3c8d466c51c5dfec (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | 誌謝 i
摘要 ii Abstract iii 目錄 iv 圖目錄 vi 表目錄 vii 第一章、 前言 1 第一節、 研究背景 1 第二節、 研究目的 6 第三節、 研究重要性與貢獻 7 第四節、 研究流程 9 第二章、 文獻探討 11 第一節、 行動銀行與行動支付 11 第二節、 台灣行動支付發展歷程 15 第三節、 創新抵制(Innovation Resistance) 19 第四節、 影響創新抵制的來源因素 23 第五節、 消費者分類 29 第六節、 實證研究 32 第三章、 研究方法與設計 34 第一節、 研究架構及研究假說 34 第二節、 研究變項操作性定義與衡量 37 第三節、 問卷設計 41 第四節、 資料蒐集方法 41 第五節、 資料處理與統計分析方法 42 第六節、 問卷前測結果分析 44 第四章、 研究結果 46 第一節、描述性統計分析 46 第二節、驗證性因素分析 53 第三節、雙變項分析 58 第五節、 多元迴歸分析 61 第五章、 討論 62 第一節、討論 62 第二節、學術與管理意涵貢獻 65 第三節、研究限制 69 第六章、 結論與建議 71 第一節、結論 71 第二節、後續研究建議 72 參考文獻 74 | |
| dc.language.iso | zh-TW | |
| dc.title | 以消費者創新抵制理論探討影響民眾使用醫療行動支付之因素 | zh_TW |
| dc.title | Applying Innovation Resistance Theory to Examine Factors Affecting Consumers to Use Mobile Healthcare Payments | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 楊銘欽(Ming-Chin Yang),陳楚杰(Chu-Chieh, Chen) | |
| dc.subject.keyword | 行動支付,創新抵制,消費者分類, | zh_TW |
| dc.subject.keyword | mobile payments,Innovation Resistance,Customer Segmentation, | en |
| dc.relation.page | 83 | |
| dc.identifier.doi | 10.6342/NTU201701007 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2017-06-20 | |
| dc.contributor.author-college | 公共衛生學院 | zh_TW |
| dc.contributor.author-dept | 健康政策與管理研究所 | zh_TW |
| 顯示於系所單位： | 健康政策與管理研究所 | |
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