我國重電機產業競爭優勢之研究

Abstract

本研究主要研究目的是在探討台灣重電機產業的發展概況以及台灣現階段經過政府產業政策「屋內線路裝置規則 第401條」的洗禮，對台灣重電機產業升級、業者經營策略，現階段的商機以及面對加入WTO及未來參加區域性多邊關係自由貿易協定，台灣市場開放的衝擊及重電機產業發展國際化的優、劣勢與機會等加以討論。希望透過本研究，提供具體建議給予政府相關部門，作為未來發展重電機產業的參考。 本研究方法是利用文獻回顧法，整合相關文獻，分析國內、外發展重電機產業的歷史、現況及未來趨勢，進一步以鑽石模型分析台灣重電機產業的競爭優勢與發展「新南向」政策，亞洲鄰國目標市場的策略與商機，並經國、內外廠商SWOT的解析後，從研究中發現台灣有條件且有機會往區域型發展重電機產業，若能找出台灣重電機產業特色，並結合政府資源及外貿政策，一定能擴大台灣新經濟來源。 建議部分：(一)政府方面；1)安定的政經環境，吸引投資擴大內需，2)穩健靈活和睦的中國大陸經貿外交手法，3)輔導產業爭取亞洲鄰國目標市場華僑及台商市場的商機，4)整合資源集中發展較具規模與群聚的產業，扶持優良業者，5)落實產、官、學相互合作之機制，提昇技術能力技職人才的培育及雙向人才交流，6)成立國家級短路試驗實驗室的必要性，7)「第401條」作業要點的後市場管理機制。(二)業者方面；1)確保國內市場需求，與國外競爭者有差異化保持競爭優勢，做為未來拓展「新南向」市場之後盾，2)籌組研發聯盟，開發關鍵零組件技術平台，3)善用國內資源、公會力量，延伸海外服務領域和創造價值，4)運用國內商機接軌國際，學習技術創新，5)運用企業成長策略，嘗試海外發展自主性品牌，延伸外銷市場。透過研究所發想對政府及業者的建言，能對台灣重電機產業有一些貢獻。

The main purpose of this study is to discuss the development of Taiwan's heavy electrical industry and after the baptism of Taiwan's government industry policy 'Article 401 of the Governing rules for user premise power line placement', the industry upgrade, business strategy, current opportunities and opportunities toward to join the WTO and the future participation in the regional multilateral relations free trade agreement, the impact of the opening of the Taiwan market and the development of industry internationalized, the advantages and disadvantages of the industry. Hope that through this study, to provide specific recommendations to the relevant government departments, as the future development reference of heavy electrical industry. This study is based on the literature review method, the integration of relevant literature, analysis of domestic and foreign development of heavy electrical industry history, current situation and future trends, further analysis of the diamond model of Taiwan's heavy electrical industry competitive advantage and the development of ' New Southern Policy ' of Asian countries target market strategy and business opportunities, and by the country, inside and outside manufacturers’ SWOT analysis, the study found that Taiwan has the conditions and opportunities to regional development of heavy electrical industry, if we can find Taiwan's heavy electrical industry characteristics, and combined with government resources and foreign trade policy, will be able to expand Taiwan's new economic sources. Suggestions: (一) government; 1) stable political and economic environment, to attract investment to expand domestic demand, 2) stable and flexible China's economic and trade diplomacy, 3) counseling industry for Asian target market overseas Chinese and Taiwanese market business opportunities, 4) to integrate resources to focus on the development of more scale and clustering industry, to support the excellent industry, 5) the implementation of the Industry, Official and University mutual cooperation mechanism to enhance the technical capacity of skilled personnel training and two-way talent exchange, 6) The necessity of the National Short-Circuit Testing Laboratory, 7) the 'postal market management mechanism' of the 'Article 401' (二) the industry side; 1) to ensure that the domestic market demand, and differential from foreign competitors to maintain a competitive advantage, as the future expansion of the 'New Southern Policy' market backing, 2) to organize R & D alliance, the development of key components technology platform, 3) make good use of domestic resources, guild power, extend the field of overseas services and create value, 4) the use of domestic business opportunities to integrate the international conventions, learning technology innovation, 5) the use of corporate growth strategy, try overseas development of independent brands, extend export market. Through the institute of the government and the industry's advice, can contribute to Taiwan's heavy electrical industry.