請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20652完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥,陳忠仁 | |
| dc.contributor.author | Keng-Hung Lin | en |
| dc.contributor.author | 林耕弘 | zh_TW |
| dc.date.accessioned | 2021-06-08T02:57:06Z | - |
| dc.date.copyright | 2017-08-11 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-08-01 | |
| dc.identifier.citation | 1. Porter, M. E. (1980), Competitive strategy: Techniques for Analyzing Industries
and Competition, New York: Free Press. 2. Porter, M. E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, New York: Free Press. 3. Stern, C.W. and Stalk, G. Jr (eds), Perspectives on Strategy: From the Boston Consulting Group, John Wiley & Sons, 1998; 2nd edn, Stern, C.W. and Deimler, M. (eds), The Boston Consulting Group on Strategy, 2006. 4. Prahalad, C.K. and Hamal, G. (1990), The Core Competence of the corporation, Harvard Business Review, 79-91. 5. Hitt & Hoskisson (1999)，Strategic Management Competitiveness and Globalization. 6. Wernerfelt, B. (1984), A Resource-based View of the Firm. Strategic Management Journal, 5(2), 171-180. 7. Aaker, D.A.,(1984),Strategic Market Management, John Weily & Sons, New Work. 8. Arnoldo C. Hax and Nicolas S. Majluf (Feb., 1983), The Use of the Growth-Share Matrix in Strategic Planning, INFORMS, Vol. 13, No. 1, pp. 46-60. 9. Ansoff, H. I(1965). Corporate Strategy, New York: McGraw-Hill. 10. Barney, J.B. (1991), Firm Resources and Sustained Competitive Advantage, Journal of Management Vol.17, p.99-120. 1. 國家傳播委員會，2015，通訊傳播績效報告 2. 金融監督管理委員會，2016，金融產業發展政策白皮書 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20652 | - |
| dc.description.abstract | 富邦集團是一家以金融事業為主體的大型集團，自1961年由產險事業起家，於1982年成為產險市場的龍頭，隨後創立了證券、銀行、人壽等事業體，並於2001年於我國證券交易所掛牌上市，成為首家成立的民營金融控股公司。爾後透過一系列的併購、策略聯盟、多角化、海外布局等方式擴張事業規模，如今富邦集團已經發展成一個在金融、電信、媒體、建設、娛樂產業內多元化發展的大型企業集團，主力事業富邦金控2016年全年度稅後淨利新台幣485.75億元，每股盈餘4.73元，連續第八年登上金控獲利王的寶座。
本研究透過相關文獻的蒐集和資料的歸納整理，首先針對富邦集團的成長歷程作探討，依時間順序劃分為三大時期。運用Porter（1980）的五力分析模型進行產業分析，了解產業的狀況並歸納出關鍵成功要素，再將富邦集團的發展歷程依安索夫矩陣的成長策略作探討，並與企業的核心能耐與競爭優勢相互比較。最後分析富邦集團旗下主力事業體的競爭策略，並利用BCG矩陣分析各事業體目前在市場上的定位，並給予未來成長的建議。 | zh_TW |
| dc.description.abstract | Fubon is one of the most famous business group in Taiwan, known as its finance business. Cathay Insurance Co., Ltd., the predecessor of Fubon Insurance, is founded in 1961, launching the Fubon Group on its path to prosperity. After Fubon Insurance took over the top spot in Taiwan’s property and casualty insurance market in 1982, Fubon Securities Services Co., Ltd, Fubon Commercial Bank Co., Ltd., and Fubon Life Insurance Co., Ltd., were gradually founded. While Fubon went public on the main board of Taiwan Stock Exchange, it became the first financial holding company to be incorporated in Taiwan. So far Fubon has grown into one of the largest business group, and has expanded it market size in finance, telecom, entertainment, and construction field through series of M&A, strategic alliance, diversification and globalization. At the end of 2016, Fubon Financial Holdings, the core company in Fubon Group, reported net income of NT$48.421 billion, with EPS of NT$4.73, the highest amongst all financial holding companies in Taiwan for the eighth consecutive year.
This research firstly focused on analysis of finance and telecom industry by Porter (1980) Five Forces Theory, and chronologically divided into three stages. Secondly, it defined Fubon ’s strategies, resources and capabilities in every stages. Besides, this research analyzed the evolution of Fubon ’s strategy and the deployment of related activities by Ansoff Matrix. Finally, this research analyzes core companies’ strategies in Fubon Group using BCG Matrix and concluded how to face challenge in global expansion and growth strategy for Fubon. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T02:57:06Z (GMT). No. of bitstreams: 1 ntu-106-R04741069-1.pdf: 2914426 bytes, checksum: d123020c139fb2efee6f6aeb9a114af3 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | 誌謝 i
中文摘要 ii ABSTRACT iii 目錄 iv 圖目錄 vi 表目錄 viii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究方法 3 第四節 研究架構 4 第二章 文獻回顧 5 第一節 五力分析 5 第二節 BCG矩陣 9 第三節 競爭策略與競爭優勢 11 第四節 安索夫矩陣 15 第三章 產業分析 17 第一節 金融產業 17 第二節 電信產業 36 第四章 個案研究 49 第一節 個案公司介紹 49 第二節 事業群介紹 56 第三節 事業發展歷程 61 第四節 核心資源與能力 68 第五節 集團成長策略 73 第六節 主力事業競爭策略 79 第五章 結論與建議 84 第一節 結論 84 第二節 未來建議 88 參考文獻 90 英文文獻 90 中文文獻 91 | |
| dc.language.iso | zh-TW | |
| dc.subject | 策略聯盟 | zh_TW |
| dc.subject | 併購 | zh_TW |
| dc.subject | 富邦 | zh_TW |
| dc.subject | 多角化 | zh_TW |
| dc.subject | 安索夫矩陣 | zh_TW |
| dc.subject | BCG矩陣 | zh_TW |
| dc.subject | M&A | en |
| dc.subject | BCG Matrix | en |
| dc.subject | Ansoff Matrix | en |
| dc.subject | Diversification | en |
| dc.subject | Fubon | en |
| dc.subject | Strategic Alliance | en |
| dc.title | 富邦集團之經營策略 | zh_TW |
| dc.title | The Business Strategy of Fubon | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林博文,林雅惠 | |
| dc.subject.keyword | 富邦,併購,策略聯盟,多角化,安索夫矩陣,BCG矩陣, | zh_TW |
| dc.subject.keyword | Fubon,M&A,Strategic Alliance,Diversification,Ansoff Matrix,BCG Matrix, | en |
| dc.relation.page | 91 | |
| dc.identifier.doi | 10.6342/NTU201603775 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2017-08-01 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-106-1.pdf 未授權公開取用 | 2.85 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。