降低無線硬體地址收集門檻並透過第三方可視化軟體產生報告的商業可行性探討

Abstract

今天使用無線網路連上網路已經是大部分人每天生活的一部分，從最早只能使用有線網路到現在手機在每個商店或者無數的賣場都離不開無線網路的應用。線上交易商為了能收集使用者習慣來進行大數據的分析都會提供手機上的交易獎勵。這看似很簡單的動作其實就是為了把使用者的手機跟交易數據進行關聯，這樣線上交易商才有辦法透過手機的硬體地址來產生有商業價值的數據。 但在作者接觸的客戶之中，許多資訊管理人員對於如何收集賣場人群所使用的手機硬體地址卻不知道如何入手。另外的原因是客戶經常把對資訊科技的支援外包給了廠商，小的廠商往往沒有可以符合客戶需求的能力但大型的廠商卻又往往受限於過度的標準化跟無法進行本地化來滿足客戶的需求。 作者利用工作的環境將解決這問題的想法驗證在客戶的需求上，研究後發現只要依照客戶需求來組合市場上常用的技術就可以獲得高的商業價值，最後作者將依照探討的方案做出利用最少的資源來經營測試的商業模式。

The use of wireless networks connected to the Internet is already part of the daily life of most people. From the earliest can only use the wired network to access the internet till all the shopping mall or stores are inseparable from wireless network application. Internet company wants collect user behaviors for big data analysis, they usually provide benefit to users when they finished transaction through owned mobile device. This simple action is to obtain buyer’s mobile phone Wi-Fi MAC address and in order with the transaction data associated, so that internet company can generate the business value of data. From author’s experience, many Information Technology (IT) people do not know how to collect the mobile phone Wi-Fi MAC address in their business premise. Because the skill requires different competencies but most of client lack of IT skill due to outsourcing strategy in their company. And small service provider does not have capability, large company has standardization and localization limitation to perform customized solution for client needs. This research will take advantage from one real case practice to perform Proof of Concept (POC) in China. The result proven the higher business value can be generated by multiple competencies integration with popular technology in market. The goal of this research is to create possible cost-effective business model for launch in the further.