青春變形記-兒少從素人崛起成YouTuber之路

Abstract

YouTube自2005年問世以來，以高度互動性、即時性、重影音的平台特質，迅速成為年輕世代觀看影音的重要社群平台之一。2015年7月，YouTube全球用戶已超過10億，且全世界所有上網人有三分之一每天瀏覽YouTube ，觀看影片的總時數合計共超過數億個小時，是2005年YouTube問世以來的新高峰。 由於YouTube開放所有使用者皆可以上傳影片，不少網友因分享個人生活影片而意外爆紅，累積驚人的影片觀看次數，進而成為知名的網路紅人，例如台灣知名YouTuber這群人、蔡阿嘎等人。在這群火紅的網紅當中，不乏一群年齡不到18歲的學生YouTuber，努力在鏡頭前展現自己。 本報導將在台灣YouTuber如何成名的脈絡底下，聚焦這群低齡YouTuber從素人轉型成為影音創作者的歷程，並著重描繪他們對YouTuber的認知，以及踏入這一產業後，對個人生命經驗帶來的影響及轉變。

YouTube has become an important video platform for the younger generation since it was established in 2005, owing to its highly interactive, immediate, and audiovisual characteristics . In July 2015, YouTube’s global users exceeded 1 billion, and one-third of all Internet users in the world browsed YouTube every day. More than tens of billions of hours were spent on YouTube, setting a new record of the decade. Since YouTube allows all users to upload videos, many netizens unexpectedly become popular because of sharing personal life videos, accumulating amazing video views, and then become well-known Internet celebrities, such as the famous YouTuber TGOP and Cai A Ga. Among these popular internet celebrities, there are many under-18-year old YouTubers trying to show themselves in front of the camera. Under the context of how YouTubers became famous in Taiwan, this study examines how young YouTubers transform from amateurs to popular internet celebrities, focusing on their understanding of YouTubers and how their personal lives have changed subsequently.