請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20499
標題: | 瑞爾瑪朵 – 玻尿酸保養品 Remodel – Natural Hyaluronic Acid Skin Care Product |
作者: | Wei-Han Chang 張唯涵 |
指導教授: | 曹承礎(Seng-Cho T. Chou) |
關鍵字: | 保養品, skincare, |
出版年 : | 2017 |
學位: | 碩士 |
摘要: | Remodel, is a company who delicate on the medical and biotech materials invention for years. Our core technology is across all the biotech scope and one of our products is Natural Hyaluronic Acid (RM-NHA127) which can be used in the medical material and cosmetics. We are using the bacteriostatic characteristic of Hyaluronic Acid. Through our technology and formula, Hyaluronic Acid can be extended its bioactivity and antimicrobial continuously without any preservation method or additives.
Withholding unique technology on Hyaluronic Acid, Remodel will be able to provide the public the most natural, toxic free, and low allergy skin care product at a competitive price. That will cater to the needs of customers who are conscious users who have awareness of risk of being exposed to chemicals. This study analyzes and attempts to distinguish Remodel from its competitors from their business model, competitive advantage, and other factors. This study also summarizes how value proposition can help to compete in such keen competitions in Taiwan. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20499 |
DOI: | 10.6342/NTU201703174 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-106-1.pdf 目前未授權公開取用 | 1.96 MB | Adobe PDF |
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