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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 周雍強(Yon-Chun Chou) | |
dc.contributor.author | Chia Hsien Lee | en |
dc.contributor.author | 李佳憲 | zh_TW |
dc.date.accessioned | 2021-06-08T02:48:02Z | - |
dc.date.copyright | 2017-08-25 | |
dc.date.issued | 2017 | |
dc.date.submitted | 2017-08-18 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20417 | - |
dc.description.abstract | 商業交易的本質一直未曾改變,但隨著各種通路媒體增加如電視、電腦、智慧型手機和網路的快速普及和資訊技術的快速發展,讓消費者對於交易的方式和發生的場域產生許多改變,無店面零售、電子商務平台紛紛出現,並於台灣已發展近二十年。
過往研究個案較少以電子商務企業整體的商業模式為研究對象,本研究將以商業模式圖分析發展十年以上及近年新興成長速度快速的電子商務企業為分析,希望歸納出電子商務發展的脈絡和策略,找出未來電子商務發展的方向建議。 研究中發現電子商務企業只要能掌握到因新技術產生所接觸到的人口紅利,並創造出價值共創的機制,以企業為主體與週邊行動者為中心產生互動越多,企業價值就會越大並形成生態系統,再藉由正向網路效應,快速群聚顧客群,就能創造出高增長企業。以傳遞價值主張而不是用交換價值來重新定義企業價值所在並制定策略方向在典範轉移之掌握住所產生的機遇將是未來電子商務企業發展的重要機會。 | zh_TW |
dc.description.abstract | The nature of business transactions has not changed, but following an increase in various channel media, such as televisions, computers and smart phones, and the rapid popularity of networks and rapid development of information technology, they have altered the ways and locations of transaction where consumers used to conduct, thereby generating the emergence of non-store retailing and e-commerce platforms one after another. Such practices have actually been developed in Taiwan for nearly two decades.
In the past, there were rare research cases to take the overall business model of e-commerce enterprises as the research object. In this study, a business model chart was used to analyze the e-commerce enterprises which have been developed for more than 10 years and those that are growing rapidly in recent years. The aim is to summarize the development trends and strategies of e-commerce and find out the development directions and future perspective of e-commerce. The study found that as long as e-commerce enterprises can grasp the demographic dividend generated through new technologies to create a co-creation mechanism, the greater the interaction is by focusing on the businesses themselves and the surrounding actors, and the greater the value of the enterprises is to form an ecosystem. The high-growth enterprises can then be created through a positive network effect to rapidly aggregate the customer groups. The important development opportunity of future e-commerce enterprises can be summarized to use transfer value rather than exchange value to redefine the value of the enterprises, and establish a strategic direction to grasp the opportunities arising from exemplary transfer. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T02:48:02Z (GMT). No. of bitstreams: 1 ntu-106-P04546011-1.pdf: 3609961 bytes, checksum: 0bc3c61d4d65e701d699444ac122af21 (MD5) Previous issue date: 2017 | en |
dc.description.tableofcontents | 誌謝 I
中文摘要 II Abstract III 目錄 IV 表目錄 VI 圖目錄 VII 第一章 緒論 1 1.1. 前言 1 1.2. 研究目的 4 1.3. 研究範圍與限制 4 1.4. 研究方法 4 1.5. 論文組織 5 第二章 文獻探討 6 2.1. 商業模式 6 2.1.1. 商業模式的定義 6 2.1.2. 商業模式圖(Business Model Canvas) 8 2.1.3. 平台商業模式 10 2.2. 企業價值主張邏輯重新定義 12 2.2.1. 商品主導邏輯(G-D Logic) 12 2.2.2. 服務主導邏(S-D Logic) 13 2.2.3. 電子服務背景下的價值共創模式 17 2.3. 購物者行銷(Shopper Marketing) 18 2.3.1. 購物者行銷定義 18 2.3.2. 購物者行銷特徵 19 2.3.3. 購物者行銷的發展 20 2.4. 平台服務生態圈 21 2.4.1. 網路效應 21 2.4.2. 雙邊市場(Two-side markets) 22 2.4.3. 平台經濟 23 第三章 電子商務產業分析 25 3.1. 電子商務模式演進 25 3.1.1. 電子商務的起源 25 3.1.2. 電子商務 25 3.1.3. 電子商務模式未來發展趨勢 30 3.2. 零售產業的演進 30 3.2.1. 新零售的特徵 31 3.3. 台灣電子商務市場趨勢 33 第四章 電子商務產業個案分析 36 4.1. 網路家庭國際資訊股份有限公司(PChome) 36 4.2. 富邦媒體科技(Momo 購物及相關平台) 43 4.3. Hiiir 時間軸科技(friDay購物) 47 4.4. 綜合分析探討 54 4.4.1. 典範轉移下通路的演變 54 4.4.2. 網路效應關鍵路徑分析 56 4.4.3. 典範轉移創造的增長機會分析 59 第五章 結論與未來展望 63 5.1. 結論與未來展望 63 參考文獻 65 | |
dc.language.iso | zh-TW | |
dc.title | 電子商務商業模式轉變探討與未來發展─以台灣為例 | zh_TW |
dc.title | A Study of E-Commerce Business Model Transformation and Future Perspectives: A Case Study of Taiwan | en |
dc.type | Thesis | |
dc.date.schoolyear | 105-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 洪一薰(I-Hsuan Hong),黃奎隆(Kwei-Long Huang),歐陽超(Chao Ou-Yang) | |
dc.subject.keyword | 服務主導邏輯,購物者行銷,商業模式,電子商務,新零售,網路效應,價值共創, | zh_TW |
dc.subject.keyword | Service-dominant logic,Shopper marketing,Business model,E-commerce,New retail,Network effect,Co-creation, | en |
dc.relation.page | 69 | |
dc.identifier.doi | 10.6342/NTU201703943 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2017-08-18 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
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