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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2015 | 從品牌權益觀點探索工業設備對終端客戶的品牌建立策略
—以Thermo King進軍台灣為例 Brand Building Strategy of Industrial Equipment to End Customers： The Perspective of Brand Equity —Taking Thermo King for Taiwan Market as an Example | Wen-Lin Hsu; 徐文鈴 | 國際企業管理組 |