請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20284
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 曹承礎 | |
dc.contributor.author | Yi-Tzu Chang | en |
dc.contributor.author | 張以滋 | zh_TW |
dc.date.accessioned | 2021-06-08T02:44:06Z | - |
dc.date.copyright | 2018-02-23 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2018-01-19 | |
dc.identifier.citation | 中華民國內政部移民署Taiwan National Immigration Agency (2016) 106. 10 Foreign Resident by Nationality. Statistics. Retrieved Nov 26, 2017, from https://www.immigration.gov.tw/lp.asp?ctNode=29986&CtUnit=16677&BaseDSD=7&mp=2
曾允盈 (2015, June 5). 喝出百億商機 台灣手搖茶飲進軍國際. 看雜誌 156期. Retrieved Jan 11, 2017, from https://www.watchinese.com/article/2015/19450 楊雅民 (2015, April 24). 台灣外帶茶飲 1年商機8百億. 自由時報. Retrieved Feb 13, 2017, from http://news.ltn.com.tw/news/focus/paper/874495 網路溫度計 Daily View (2017, March 29). 「百大口碑」大調查 手搖飲料人氣風水輪流轉. 聯合新聞網. Retrieved April 28, 2017 from https://www.watchinese.com/article/2015/19450 觀光局Taiwan Tourism Bureau (2016) 來台旅客統計, 觀光統計年報. Retrieved Nov 22, 2017 from http://admin.taiwan.net.tw/statistics/year.aspx?no=134 Alexander Osterwalder (2004). The Business Model Ontology - A Proposition In A Design Science Approach. PhD thesis University of Lausanne. Alex Osterwalder, Yves Pigneur, Alan Smith, Trish Papadakos (2010). Value Proposition Design: How to Create Products and Services Customers Want, Wiley published. David Galic. (2016) SEO Tips Every Restaurant Needs to Implement on Their Website. Retrieved from: https://www.humanity.com/blog/seo-tips-every-restaurant-needs-implement-website.html Michael Porter (1985) best-seller, Competitive Advantage: Creating and Sustaining Superior Performance. Sabu M Chacko, Priya T Thambi, Ramadasan Kuttan, and Ikuo Nishigaki. (2010). Beneficial effects of green tea: A literature review. Retrieved from: NPO International Laboratory of Biochemistry. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2855614/ | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20284 | - |
dc.description.abstract | N/A | zh_TW |
dc.description.abstract | This business plan was undertaken to determine if it is feasible to start a tea restaurant in Taipei City. CHADAETEA, our tea restaurant is to inspire and nurture the human spirit – one person, one cup, and one slow-paced moment at a time and let people fall in love with Taiwanese tea culture again. We want to see if this mission can be realized when financial also shows positive.
This business plan includes the restaurant introduction, description of the products and services, overall analyses of the tea industry in Taiwan, and marketing strategies. Further on, a financial analysis was executed to determine whether the proposed plan offers a profitable investment. This includes an examination of the start-up costs and funding, as well as the creation of an income statement and the statement of cash flows for the first five years. These financial forms then made it possible to perform a break-even analysis. The purpose of this business plan is to consider as many relevant factors as possible and to compile information and date in order to have a more accurate plan. After all, a business plan is not a static document, but a document that requires several modifications as the business develops. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T02:44:06Z (GMT). No. of bitstreams: 1 ntu-107-R02749011-1.pdf: 3208319 bytes, checksum: 1ab98ed28cfb7e5fe42e8b47053c49ec (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | List of Table vi
List of Figure vii 1. Chapter 1: Executive Summary 1 1.1 Business Motivation 1 1.2 Business Overview 2 2. Chapter 2: Market Analysis 4 2.1 Taiwan Tea Market 4 2.2 Take away tea shop 5 2.3 Tea Product Store 7 2.4 Tea and Food Restaurant 8 2.5 Competition 9 3. Chapter 3: Business Model 11 3.1 Value Proposition 11 3.2 Business Model Canvas 14 4. Chapter 4: Product and Services 20 4.1 Tea tasting activity 20 4.2 Tea Products 21 4.3 Snack 25 4.4 Tea DIY Tour 26 4.5 Tea wares 26 4.6 Tea Shop Design, Place rental 26 5. Chapter 5: Sales and Marketing 29 5.1 Market Segmentation 29 5.2 Positioning 32 5.3 4P, Product, Price, Place, Promotion 33 6. Chapter 6: Operations Plan 44 6.1 Organization chart 44 6.2 Company Ownership 45 7. Chapter 7: Financial Plan 46 7.1 Financial Assumptions 46 7.2 Start-up Cost 46 7.3 Sales Forecast 47 7.4 Projected Income Statement 54 7.5 Break-Even Analysis 55 Reference 58 | |
dc.language.iso | en | |
dc.title | CHADAETEA-台灣茶文化現代設計茶館 | zh_TW |
dc.title | CHADAETEA- Modern Design Tea Store to Promote Taiwanese Tea Culture | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳玠甫,謝冠雄 | |
dc.subject.keyword | 台灣茶產業,文創,烏龍茶,創業, | zh_TW |
dc.subject.keyword | Taiwan Tea Industry,Oolong,Entrepreneurship,Cultural and Creative Industry, | en |
dc.relation.page | 59 | |
dc.identifier.doi | 10.6342/NTU201800103 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2018-01-22 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-107-1.pdf 目前未授權公開取用 | 3.13 MB | Adobe PDF |
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