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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20228
標題: | 高級嬰兒用品市場商業擴張計畫案 Business Expansion in Premium Baby Goods Market in Taiwan |
作者: | Naoto Hirayama 平山直人 |
指導教授: | 林修葳(Hsiou-wei Lin) |
關鍵字: | 高級嬰兒用品市場, Premium Baby Goods Market, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | This business plan is a feasible study to examine the possibilities of as well as to indicate the strategies and tactics for steady business development of SAAMUI Life Co. in Taiwan’s premium baby goods market. SAAMUI Life Co. manufactures its own brand handmade soap and distributes multi-brand baby related goods in Taiwan. The company provides products that are safe and convenient to use. Price range of the products we carry is higher than other big brands, however, perhaps due to the life threatening food scandals happening in Taiwan, we see the market trend shift that a large number of parents do not only seek for low price, but are looking for better quality products that are safe to use.
Based on this observation, I started by analyzing macro environment of Taiwan market including the population trend and fertility trend to evaluate the decision of focusing on baby related market. Next, I conducted the baby goods market analysis, followed by a consumer survey. Then, I compiled the marketing plan referring to the market survey result. Finally, I examined the financial plan to estimate the profit this business potentially generate with my business expansion plan, and came up with necessary organizational structure for steady business growth. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20228 |
DOI: | 10.6342/NTU201800269 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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檔案 | 大小 | 格式 | |
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ntu-107-1.pdf 目前未授權公開取用 | 5.48 MB | Adobe PDF |
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