物流服務產業廠商之經營與發展策略分析 －以萬泰公司為例

Abstract

面臨全球市場與競爭環境之強烈變化，台灣物流企業如何發展出競爭策略與管理機制，使其邁向提升競爭力，並跨入國際市場，乃是刻不容緩之議題。本論文研究目的為探討上述物流企業發展策略與管理機制，以採用個案分析方式，透過五力分析模型找出其競爭關鍵因素，再根據個案企業資源與能力作出比較分析，以提出競爭與發展策略建議。本研究結果發現，個案公司針對不同客戶特質與相關領域，組織適合專案之成員人力組合，積極朝專業客製化與全球運籌模式開發佈局，故可進行差異化策略，期望未來可帶來業績與獲利的持續成長。 對於未來的發展，本研究提出以下建議： 1、持續投入發展資源與全球各據點物流同業進行合作，共向開發新世代技術與利基市場，維持服務技術領先與擴大差異化，以創造的藍海。 2、落實精實管理改善管理、服務品質以及提升競爭力，藉此渡過產業整併開發期。 3、配合全方位物流服務，顧客問題解決方案以及價格彈性，優化客戶群組並穩固彼此關係。 4、積極佈局全球，同時搶佔新興物流應用市場。 5、透過服務導向轉型，集結各方物流業者的不同優勢，進行資源整合，從而降低營運成本，開拓新商品與優質服務，加強物流主體營收與附加價值。 6、整合式物流服務概念出現，經由以資訊平台進行整合及規劃客製化物流過程，獲得更多運籌能力。 7、運用通訊與資訊科技，整合全球信息資源，強化核心能力，形成堅實供應體系，達到快速加工與及時交貨目標，在獲得衍生資訊情報時，亦滿足顧客需求、創造價值的經營模式。

Faced with the drastic changes in the global market and the competitive environment, it is an urgent issue to understand how the logistics enterprises develop the global competitive strategies and management mechanisms. The purpose of this paper is to explore the logistics enterprise development strategy and management mechanism that are described in the paragraph above by using case analysis, through the five forces analysis model to find out the key competitive factors, and then make a comparative analysis based on individual enterprise resources and capabilities to propose competition and development strategy. The results of this study show that case-based companies are well suited to the needs of different clients and their related fields, and they are well-suited to workforce portfolio of the project, professional custom services and global operation models. Therefore, the case-based companies can adopt differentiated strategies and look forward to the sustained growth of future performance and profitability. For the future development, this research proposes the following suggestions: 1. Continuously devote resources for development to cooperation with various logistics branches in the world to develop new-generation technologies and niche markets, maintain the leading position in service technology and expand the differentiation to create a blue ocean. 2, The implementation of lean management improves service quality and enhances competitiveness. Lean management is also good for surviving in the industry consolidation and development period. 3, Having strategies with full range of logistics services, will good for customer problem solving programs and price flexibility, optimizing customer base and solidarity with each other. 4, Active layout of the world, while seizing the emerging logistics applications market. 5. Through the transformation of service orientation, consolidate the different advantages of all logistics providers and integrate resources so as to reduce operating costs, develop new products and services, and enhance the revenue and added value of logistics entities. 6, Base on the concept of integrated logistics services, the information platform can integrates and plans more customized logistics process and access to more operational capacity. 7. Logistics enterprises will have more valuable business models and satisfy customer’s needs by utilizing communications and information technology, consolidating global information resources, strengthening core capabilities, forming a solid supply system, achieving rapid processing and timely delivery.