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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20191
標題: | 對當前中國主要城市兩種常見烘焙模式的分析 Analysis of Two Prevalent Bakery Models in Current China Major Cities |
作者: | Jason Yung-Hsin Yu 游永信 |
指導教授: | 黃崇興 |
關鍵字: | 商業模式,烘焙業,前店後廠,中央工廠,資訊系統,中國社會經濟環境, Business model,bakery,bake-in-shop,central kitchen,information system,China socio-economic development, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | The rapid development and proliferation of bakeries in China have led to arbitrary business models and inadequate organizational aptitudes. In this paper, I first provide an in-depth view of the current prevalent bakery models in China, the “bake-in-shop” and “central kitchen” models, by comparing their respective differences in production, marketing, human resources management, product development, and financials. Throughout this analysis I outline the benefits and drawbacks of each model, and argue that the “central kitchen” model offers core competencies that are not accessible through the “bake-in-shop” model. To conclude this paper, I go through some novel strategies that are vital for the success of central kitchen bakeries in China, mainly how the novel roles of information system can have lasting implications on how bakery operations continue to evolve and operate in the rapidly ever evolving China socio-economic environment. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20191 |
DOI: | 10.6342/NTU201800374 |
全文授權: | 未授權 |
顯示於系所單位: | 商學組 |
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