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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19885Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Pei Chi Wu | en |
| dc.contributor.author | 伍珮琦 | zh_TW |
| dc.date.accessioned | 2021-06-08T02:25:05Z | - |
| dc.date.copyright | 2015-08-20 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-08-17 | |
| dc.identifier.citation | References
102年醫療院所概況. (2014, 7 31). Retrieved from 衛生福利部統計處: http://www.mohw.gov.tw/cht/DOS/Statistic.aspx?f_list_no=312&fod_list_no=5051 2012 中國衛生統計年鑑. (2012). Retrieved from National Health and Family Planning Commission of the People's Republic of China: http://www.nhfpc.gov.cn/htmlfiles/zwgkzt/ptjnj/year2012/index2012.html (2015). Retrieved from Mindray, Philips Healthcare, and GE Healthcare. American Association of Critical-Care Nurses. (2014). Retrieved from Progressive Care FACT SHEET: http://www.aacn.org/wd/practice/content/progressivecarefactsheet.pcms?menu=practice Bed occupancy rate in Chinese hospitals in 2013. (2015). Retrieved from Statista: http://www.statista.com/statistics/225528/bed-occupancy-rate-in-chinese-hospitals-by-region/ Henderson, B. D. (1970). Growth–share matrix. Porter, M. E. (1985). Competitive strategy: Creating and sustaining superior performance (1 ed.). New York: Simon & Schuster Ltd. Tevington, P. (2011, Sept-Nov). Mandatory Nurse-Patient Ratios. MEDSURG NURSING, pp. 265-268. Wanted: 2.4 million nurses, and that's just India. (2010, 5). Bulletin of the World Health Organization, pp. 321-400. 醫改會電子報. (2014, 5 13). 第123期: 各國護病比. Retrieved from Taiwan Healthcare Reform Foundation. 醫療電子產業發展白皮書. (2015). 中國工信部 賽迪工業和信息化研究院. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19885 | - |
| dc.description.abstract | This business plan is to study the barriers to entry in the current healthcare industry for a brand new medical device company in Taiwan. The industry analysis and marketing strategies were emphasized the most in order to understand the difference and similarity of the provided products and services compared to the existing competitors. This plan was to implement new bedside monitors in the medical centers to gain visibility and credibility of the brand.
The goal of the business plan is to promote and raise the awareness of continuous bedside monitoring in Taiwan medical industry. The proposing device was able to provide the function of continuous monitoring and also to relieve the workflow of caregivers. This study also summarize other possibilities to expend the products lines and probability. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T02:25:05Z (GMT). No. of bitstreams: 1 ntu-104-R01749065-1.pdf: 2477619 bytes, checksum: be3e7944a75e0812a81e7da4c28955b1 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgment i Abstract ii List of Charts vi List of Tables vii 1 Executive Summary 1 1.1 Objectives 2 1.2 Mission 3 1.3 Keys to Success 3 2 Introduction and Background of Enterprise 4 2.1 Company Locations and Facilities 4 2.2 Company Ownership 4 3 Products and Services 5 3.1 Equipment 6 3.2 Central Monitoring System 7 3.3 Cutting Edge Technology 8 3.4 Services 10 4 Market Analysis 10 4.1 Market Segmentation 12 4.2 Market Targeting 14 4.3 Market position 16 5 Industry Analysis 18 5.1 Competitor Analysis 18 5.2 Growth Share Matrix 20 6 SWOT Analysis 21 6.1 Strength 21 6.2 Weakness 22 6.3 Opportunity 23 6.4 Threat 24 7 Strategy and Implementation 25 7.1 Marketing Strategy 26 7.2 Promotion Strategy 27 7.3 Pricing Strategy 28 7.4 Sales Strategy 29 8 Financial Plan 31 8.1 Assumptions 31 8.2 Financial Projections 32 9 References 33 | |
| dc.language.iso | en | |
| dc.title | 生理訊號監視整合系統-商業計劃書 | zh_TW |
| dc.title | Patient Monitoring System for Total Solution Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝冠雄(Kuan-Hsiung Hsieh),孔令傑(Ling-Chieh Kung) | |
| dc.subject.keyword | 床邊生理監視器,商業計劃書,中繼病房, | zh_TW |
| dc.subject.keyword | bedside monitor,IMU,business plan, | en |
| dc.relation.page | 34 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-08-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-104-1.pdf Restricted Access | 2.42 MB | Adobe PDF |
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