請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19767
標題: | 乘車媒合的模式創新與價值創造體系之研究 Research on Model Innovation and Value Creation System of Ride Matching |
作者: | Ya-Che Chuang 莊亞哲 |
指導教授: | 游張松 |
關鍵字: | 乘車媒合,激活經濟,商業模式創新,價值創造循環, Ride matching,Activating Economy,Business model innovation,Value creation cycle, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | 乘車市場的媒合,便是將轎車的供給與乘車的需求相互搓合在一起,以現在的大環境市場來說主要的乘車媒合管道有計程車以及租賃車兩種,然而這兩種的媒合方式以及服務模式卻已固定多年,整個市場缺乏差異化、缺少創新能力,無法提升服務品質、創造更高的價值給消費者。然而隨著科技的進步,新科技的陸續發展,網際網路、行動裝置、雲端運算這些新科技使得許多產業產生巨大的變化,因此本研究希望透過新科技的發展來改變乘車媒合的市場,透過新科技的輔助給予消費者更多價值。
本研究先分析乘車媒合的現狀模式,接著運用創新三元素的架構發想新的服務模式並描繪出系統循環圖,再採用本研究的架構主題價值創造循環分析(Value Creation Cycle),利用文獻及次級資料輔助分析市場、趨勢、法令規範、策略聯盟、系統設計、商品製造、通路、顧客等構面。透過這完整的產業生態循環來實踐創新模式的發想,並打造出一個全新的乘車媒合平台。 本研究認為乘車的需求大多都較為即時,利用行動上網、行動裝置的高普及率來給乘客更高的價值,並且運用激活經濟重新激活閒置車輛的資源,再透過不一樣的定位,展現出高品質的乘車服務,加上雙向評分的機制使得平台內的會員更為優質,同時也吸引更多優質的司機、轎車加入,最後將種種降低的成本回饋給所有生產者以及消費者,創造出永續循環的創新乘車媒合平台,透過VCC的策略分析,把乘車媒合模式複製到世界各國,因地制宜,將不適合的地方加以修正,創造出最合適的乘車媒合服務。 Car-ride market matching is the integration of vehicle supply and car ride needs. As far as the current market environment is concerned, the main car-ride matching channels consist of two types, namely taxis and rental cars. However, these two matching methods and service modes have been fixed for many years, leading to the lack of overall market differentiation and innovation and resulting in the failure to improve service quality and create higher values for consumers. Nevertheless, with the technological advancement and the incessant development of new technologies such as the Internet, mobile devices, and cloud computing, many industries have undergone major changes. Hence, this study is intended to change the car-ride matching market through the development of new technologies. With the new auxiliary technologies, more values are expected to be provided for consumers. First, the current situation of the car-ride matching mode was analyzed in this study. Through the structure of the three innovation elements, new service modes were conceptualized and the system circulation diagram was plotted. Then, the structural theme in this study, the value creation cycle, was analyzed. With literature review and secondary data as aids, the market, trend laws and regulations, strategic alliance, system design product manufacture, channeling, customers, and other dimensions were analyzed. Through the complete industrial ecology cycle, the conceptualization of the innovation mode was implemented, thereby creating a whole new car-ride matching platform. This study suggests that most car-ride needs are imminent. Through the high prevalence of mobile Internet and mobile devices, higher values can be created for passengers. Additionally, use activating economy to reactivate the use of idle vehicle. High-quality car-ride services are demonstrated by various positioning. Furthermore, the two-way scoring mechanism brings out the higher quality of members on the platform, while attracting more high-quality drivers and vehicles to join the platform. Finally, various feedbacks to cut down costs are given to producers and consumers, thus creating a perpetual cycle for the innovative car-ride matching platform. Furthermore, through the VCC strategic analysis, this car-ride matching mode can be duplicated for use by other countries, while amendments on unsuitable areas are made according to local conditions in order to create the most appropriate car-ride matching services. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19767 |
全文授權: | 未授權 |
顯示於系所單位: | 商學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-104-1.pdf 目前未授權公開取用 | 5.98 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。