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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19713
標題: | 口腔醫療產業顛覆式管道模式
—EA公司的案例分析 Subversive chanel mode of oral medical industry —EA company case |
作者: | Kai Chen 陳鍇 |
指導教授: | 謝明慧 |
關鍵字: | 數位化平臺,口腔醫療,服務,定位,管道模式, digital platforms,oral health,services,positioning,channel mode, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | 隨著移動互聯、大資料等新一代互聯網技術的發展,新技術與傳統模式的有效結合才是企業未來持續健康發展的正確方向,而當前各行業建立的常規管道正備受挑戰,順勢轉型陣痛之後勢必會迎來新的發展機遇,否則一定會慘遭淘汰。口腔醫療產業因本身具有的特殊性,其在管道模式創新性方面動力不足,勢必會影響該產業未來的進步。
本文通過對EA公司所處口腔醫療相關產業的現狀和趨勢進行調研,並從口腔機構、消費者、線上、下線等多方面系統闡述EA公司在管道模式建設,並全面剖析EA公司這種建立在互聯網思維下的顛覆式管道模式的優勢和效果。針對當前口腔醫療行業,甚至其他行業在管道建設上面臨的問題,就如何創新口腔醫療行業的管道模式,總結出互聯網思維下創新管道模式的啟示,對當前傳統企業在管道建設方面具有指導價值。在這個創新管道體系下,我們可以看到傳統和現代理念和技術的糅合和創新,這個理念創新對於不同行業和領域都具有一定的借鑒和指導意義。 With the development of mobile Internet, big data, a new generation of Internet technology, the right direction is the effective integration of new technologies and business models of the future of the traditional sustained and healthy development of the industry and the current conventional channels are established with more challenge, homeopathic transition pains. After bound to usher in new development opportunities, or will survive. Oral health care industry borned with their special nature, which in terms of the channel model innovation, lack of motivation, is bound to affect the future progress of the industry. Based on the status and trends of EA Company in which oral health-related industries to conduct research, and described in EA's channel model construction from the mouth bodies, consumers, online, offline, and many other systems, and a comprehensive analysis of EA's advantages and effects based on the Internet under the subversive channel mode. For the current problems of oral health care industry, and even in other industries in the channel facing the construction industry on how to innovate dental channel model, summed up the Internet thinking enlightenment innovative channel mode, the current value of traditional enterprise guiding channel construction. Under this innovative channel system, we can see the traditional and modern concepts and technology blend and innovation, the concept of innovation has a certain reference and guidance for different industries and fields. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19713 |
全文授權: | 未授權 |
顯示於系所單位: | 臺大-復旦EMBA境外專班 |
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ntu-104-1.pdf 目前未授權公開取用 | 9.6 MB | Adobe PDF |
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