雲端訂餐外送平台之VCC創新策略

Abstract

隨著雲端技術的興起，以及網際網路和行動裝置漸趨成熟的發展，利用雲端、網路、行動裝置三者結合在一起的應用越來越多，使本研究想加以使用這些技術，應用在傳統產業上，由於傳統產業一般很少有科技的成分在，如果能加進雲端、網路行動裝置的應用，應能替整個產業創造出更大的價值。 在這研究中選擇了餐飲業為研究對象，由於飲食為滿足人生活所需的基本需求，所以一直有其無可取代的地位，而且這塊市場變得越來越大，所以本研究認為研究這個產業可以帶來較大的價值。此研究希望透過VCC(Value Creation Cycle)的概念創造出一個新的雲端平台，找出讓整體產業創造出更大的價值和如何讓各環節價值循環的方法，再以VCC的概念推演和建構其經營的策略。 最後本研究以Value Creation Cycle 發展出此雲端平台之系統流程，創造出了四項循環，其中包括了O2O、B2C、客群經營和達人行銷，再透過VCC的概念透過通路、品牌、餐廳、策略聯盟、趨勢、市場和顧客這幾個面向的分析，建構出了一套完整的策略系統，本研究透過雲端平台連接顧客和餐廳，進而在市場漸漸變大和雲端科技運用的趨勢下，再透過平台使用顧客和各策略聯盟商家的資料形成Business Intelligence，將其提供給餐廳達成一個完整的VCC循環，做完此研究後發現就算是傳統產業，也能利用VCC的概念結合網路、雲端、行動裝置再度的創新，如能將此運用在其他傳統產業，也十分值得後續的研究。

With the rise of cloud technology and the development of the Internet and mobile devices reaching maturity, a growing number of applications that combine cloud, the Internet, and mobile devices have become available. This study is intended to use these technologies and apply them in the traditional industries. Since the traditional industries generally lack the technological component, the incorporation of cloud and Internet mobile device applications should create greater value for the industries as a whole. The catering industry was selected as the research participant in this research. Since the diet is a basic need of human life, it has had a irreplaceable status, thus the increasingly larger market. This study suggests the industry can bring greater values. This study created a new cloud platform through the concept of VCC (Value Creation Cycle) in order to create greater values for the whole industry and deduce at and construct business strategies through the value cycle approach in each part as well as the concept of VCC. Finally, through the value creation cycle, the system processes of the cloudy platform were developed. The four cycles created include: O2O, B2C, customer segmentation management, and blog network marketing. Then, through an analysis on several aspects, including the concept of VCC, channeling, brand, restaurant, strategic alliance, trend, market, and customers, complete strategic systems constructed. After completing the research, it was found that even the traditional industries could reengage in innovation through the concept of VCC, combined with the Internet, cloud, and mobile devices. Their application in other traditional industries is indeed worthy of further research.