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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥,陳俊忠 | |
| dc.contributor.author | En-Kit Chang | en |
| dc.contributor.author | 張恩傑 | zh_TW |
| dc.date.accessioned | 2021-06-08T02:10:35Z | - |
| dc.date.copyright | 2016-02-15 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-01-26 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19640 | - |
| dc.description.abstract | 自二十世紀末期開始，台灣高科技產業紛紛因中國大陸廉價之人力資源而外移，但近年由於中國大陸勞工意識抬頭與工資飆漲，使許多以中國大陸為生產重心之台灣產業不得不轉移生產基地；有些前往東協越南、印尼、緬甸等地，也有些將工廠遷回台灣進行生產；企業面臨諸多選項及抉擇時，究竟應該如何做出最後之決定呢？因此，本研究藉由鑽石理論模型、企業內外部分析與個案研究之方式，以鮭魚返鄉並導入自動化生產系統之台灣E公司為例，並以未導入自動化之中國大陸廠商T公司為對照，進一步探討個案公司返回台灣設置自動化生產系統後之改變與優勢。經由本研究之分析探討，歸納結論如下：(1) 相較於中國大陸，台灣更具有導入自動化生產系統之條件，尤其在資源、人力才能等生產要素與相關產業之支援條件；(2) 個案公司返台設廠並導入自動化生產線後，在產品生產成本、價格、品質與產能上更具有競爭優勢，個案公司也憑藉自動化生產線所帶來之資源配置改變，使研發部門有更多資源來強化發展；(3) 返台設立自動化生產系統之台灣個案公司，無論是在生產流程、產品品質與產能、作業與管理人員調度，及生產成本等各方面，均有顯著之成長與改變，且顯著優於未導入自動化生產系統之中國大陸對比個案公司。可見，返台設廠並導入自動化生產系統為個案公司帶來許多競爭優勢；同時，亦成為個案公司將競爭策略深植為成本領導之基礎。 | zh_TW |
| dc.description.abstract | At the end of the twentieth century, Taiwan’s high-tech firms began relocating their factories to Mainland China due to cheaper human resources. However, rising awareness of labor issues and soaring wages in Mainland China are now forcing industries to move production bases again. This study employed the Michael Porter’s diamond model and internal and external analysis to a case study comparing Taiwanese company E, which implemented an automated production system and returned to Taiwan, with Mainland manufacturer T, which does not have an automated production system and stayed in Mainland China. This study explored the changes involved with the case company’s return to Taiwan, as well as the transition following adoption of an automated production system. Analysis resulted in the following conclusions: (1) When compared to China, Taiwan offers more favorable conditions for the incorporation of automated production systems in terms of production factors, resources and talent; (2) returning to Taiwan and adopting an automated production system increased competitive advantage, lowering production costs and product prices while raising quality and production capacity. Reallocation of these resources promoted advances in the R&D department; (3) the case company displayed significant progress in production procedures and employee scheduling, exhibiting considerably better performance than the Mainland manufacturer. These results suggest that returning to Taiwan and adopting an automated production system gave the case company many competitive advantages and the foundation to become a cost leader in its industry. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T02:10:35Z (GMT). No. of bitstreams: 1 ntu-105-P02746004-1.pdf: 6684330 bytes, checksum: c1cd49a962a22e8f71770507b432d509 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | 目錄
誌謝 ii 中文摘要 iii THESIS ABSTRACT iv 目錄 vi 圖目錄 ix 表目錄 x 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 2 1.3 研究方法 3 1.4 研究流程 4 第二章 文獻探討 7 2.1 自動化生產系統 7 2.2 企業競爭力 9 2.3 企業競爭策略 12 2.4 鑽石模型 16 2.4.1 資源、人力才能等生產要素 18 2.4.2 需求條件 21 2.4.3 相關產業與支援行業的表現 21 2.4.4 企業的戰略、結構、競爭對手的表現 22 2.4.5 小結 22 第三章 個案介紹 23 3.1 個案公司簡介 23 3.2 個案公司之產品與銷售簡介 25 3.3 個案公司之SWOT分析 27 3.3.1 個案公司之優勢 27 3.3.2 個案公司之劣勢 28 3.3.3 個案公司之機會 29 3.3.4 個案公司之威脅 30 3.4 個案公司之五力分析 31 3.4.1 個案公司的消費者議價能力 31 3.4.2 個案公司的供應商議價能力 31 3.4.3 潛在進入者對個案公司的威脅 32 3.4.4 替代品對個案公司產品的威脅 33 3.4.5 現有競爭者對個案公司的威脅 33 第四章 個案導入自動化生產系統 34 4.1 導入自動化生產系統之原因與過程 34 4.1.1 導入自動化生產系統之原因 34 4.1.2 導入自動化生產系統之過程 38 4.2 導入自動化生產系統後之優勢 40 4.2.1 生產流程上的改變與競爭優勢 40 4.2.2 作業與管理人員調度上的改變與競爭優勢 45 4.2.3 產品品質與產能上的改變與競爭優勢 47 4.2.4 生產成本上的改變與競爭優勢 49 4.3 個案公司現況與目標 50 4.4 小結 55 第五章 個案公司經營策略檢視與未來展望 57 5.1 研究發現與討論 57 5.2 對個案公司及相關產業的建議 58 5.3 後續研究建議 59 參考文獻 61 附錄一 訪談題目 66 附錄二 訪談逐字稿 68 圖目錄 圖1 研究流程圖 6 圖2 競爭策略中的三種通用策略 16 圖3 Michael Porter’s 鑽石模型 18 圖4 大陸在崗職工平均工資年度變動狀況圖 19 圖5 個案公司重要里程碑 24 圖6 個案公司主要產品 25 圖7 個案公司各類產品生產比率 26 圖8 個案公司產品銷售與應用 26 圖9 二極體製造流程簡易圖 40 圖10 自動化與手工之差異比較圖 - 固晶/燒結區 41 圖11 自動化與手工之差異比較圖 – 清洗區 42 圖12 自動化與手工之差異比較圖 – 塑封區 42 圖13 自動化與手工之差異比較圖 – 去渣切腳區 43 圖14 自動化與手工之差異比較圖 – 測試印字檢查區 43 圖15 自動化與手工之差異比較圖 – 外觀檢查區 44 表目錄 表1 企業競爭優勢之來源 12 表2 個案公司委託中國大陸廠商代工時期之鑽石理論模型基本要素比較 53 表3 個案公司返台生產時期之鑽石理論模型基本要素比較 54 表4 個案E公司與競爭者P公司近年EPS之比較 55 | |
| dc.language.iso | zh-TW | |
| dc.title | 自動化生產對企業競爭優勢之影響
—以台灣二極體產業E公司鮭魚返鄉為例 | zh_TW |
| dc.title | The influence of automated production systems on competitive advantage and corporate strategy – The case study of a diode manufacturing company’s return to Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 郭佳瑋,余峻瑜 | |
| dc.subject.keyword | 鮭魚返鄉,自動化生產系統,競爭優勢,競爭策略,鑽石理論模型,個案研究, | zh_TW |
| dc.subject.keyword | Salmon return,Competitive advantage,Competitive strategy,Automated production systems,Michael Porter’s diamond model,Case study, | en |
| dc.relation.page | 92 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2016-01-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| 顯示於系所單位： | 國際企業管理組 | |
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