山西省煤炭貿易公司企業戰略轉型研究 —以長治公司為例

Abstract

本文以山西省長治公司爲例，研究了近年來國內煤炭行業蕭條的大背景下煤炭貿易企業的轉型戰略。根據對當前國內煤炭行業的宏觀環境分析，以及對國內煤炭行業的市場供求和競爭環境的分析，本文首先指出了當前國內煤炭行業面臨的困境。接下來，本文研究了長治公司的核心資源和運營狀況，幷分析了目前公司面臨的主要問題。隨後，本文基於企業成本-收益模型、價值鏈模型從營銷、融資和人力資源三個方面爲長治公司提出了戰略轉型方向，幷進行了相應的可行性分析和轉型路徑規劃。最後，本文從組織結構、人力資源、管理模式和運營流程四個維度討論了長治公司戰略轉型的實施策略，認爲長治公司應在其組織結構和管理模式上做出相應的調整，幷在人力資源和運營流程上進行全面優化，進而爲轉型實施提供相應的支援。

The study examines the current operating performance and transformation strategies of Shanxi Changzhi Company. Based on the macro-environment analysis and the discussion of supplier, buyer and market operation of coal trade industry, this study finds that the industry is characterized by both promising opportunities and grave challenges. Although, Changzhi Company has relatively sufficient resources to support its operation, it is confronted with severe problems as well. According to the model of cost-benefit, this study then proposed three transformation directions: marketing, finance and human resources, providing with feasibility analysis and transformation method planning. Finally, this study explains detail transformation strategies from organization structure, management mode, human resource and operation process.