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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 張宏浩 | |
dc.contributor.author | Michael Chang | en |
dc.contributor.author | 張瑞昌 | zh_TW |
dc.date.accessioned | 2021-06-08T01:47:20Z | - |
dc.date.copyright | 2016-08-24 | |
dc.date.issued | 2016 | |
dc.date.submitted | 2016-08-07 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19167 | - |
dc.description.abstract | 近年來,我國高爾夫球運動選手在國際賽事上的優秀表現、高爾夫旅遊的推廣、國際巡迴賽事的舉辦、政府的推動,這些因素不僅會提升民眾對高爾夫球的參與度,也讓高爾夫球運動的球友年齡更為年輕化,其潛在商機更為廣大。彙整目前與高爾夫球場營運及消費者行為之相關研究,其議題多探討動機、參與經驗、服務品質、滿意度、再訪意願與經營策略等。部分研究探討高爾夫球友的背景因素、參與動機和體驗程度,然而其研究對象僅特定高爾夫球場內之球友,其結果未能全然推估於其他球場。此外,多數研究所探討之因素未涉及球友之相關花費與打球動機、相關經驗之間的關係,實為研究上之缺憾。
本研究之目的在(1)了解解台中國際高爾夫球場球友的打球動機、資源、相關經驗與相關支出的現狀;(2)探討不同背景變項的球友打球動機、資源、相關經驗與相關支出的差異情況;(3)探討相關支出高與相關支出低的球友在打球動機、資源、相關經驗、不同背景變項的差異情況。 研究結果顯示:(1)打球動機對運動相關支出、資源對運動相關支出、相關經驗與運動相關支出有顯著影響;(2)背景變項對打球動機、打球經驗、資源都是部分支持(3)背景變項對運動相關支出有顯著影響。 | zh_TW |
dc.description.provenance | Made available in DSpace on 2021-06-08T01:47:20Z (GMT). No. of bitstreams: 1 ntu-105-P03627028-1.pdf: 2035909 bytes, checksum: 0ce81c75c555df4e85c4b1608c8aaef3 (MD5) Previous issue date: 2016 | en |
dc.description.tableofcontents | 口試委員審定書 I
謝辭 II 摘要 III ABSTRACT IV 目 錄 V 表 目 錄 VII 圖 目 錄 IX 第一章 緒論 1 第一節 研究動機與目的 1 第二節 研究架構 8 第三節 研究流程 9 第二章 文獻探討 10 第一節 打球動機 10 第二節 資源 13 第三節 相關經驗 16 第四節 相關支出 19 第三章 研究方法 24 第一節 研究假設 24 第二節 研究範圍與抽樣 26 第三節 研究工具 27 第四節 資料處理與分析 30 第四章 研究結果與討論 31 第一節 樣本分析 31 第二節 各變項在打球動機之差異情況 32 第三節 各變項在相關經驗之差異情況 39 第四節 各變項在資源之差異情況 44 第五節 人口統計變項在運動相關支出之差異情況 48 第六節 打球動機、相關經驗、資源、相關支出影響性分析 50 第七節 研究假設驗證結果 55 第五章 結論與建議 57 第一節 結論 57 第二節 建議 60 參考文獻 62 附錄 66 附錄一 問卷 66 | |
dc.language.iso | zh-TW | |
dc.title | 銀髮族消費行為之探討 一台中國際高爾夫球場為例 | zh_TW |
dc.title | A study on golf consumption behavior of people aged 50 and over-Taichung International Country Club | en |
dc.type | Thesis | |
dc.date.schoolyear | 104-2 | |
dc.description.degree | 碩士 | |
dc.contributor.coadvisor | 楊文廣 | |
dc.contributor.oralexamcommittee | 蘇怡如 | |
dc.subject.keyword | 高爾夫球場,打球動機,相關經驗, | zh_TW |
dc.subject.keyword | golf course,motivation to play,related experience, | en |
dc.relation.page | 67 | |
dc.identifier.doi | 10.6342/NTU201601099 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2016-08-08 | |
dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
顯示於系所單位: | 農業經濟學系 |
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