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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19076
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor郭瑞祥(Ruey-Shan Guo)
dc.contributor.authorHenry Yuan-Yen Huangen
dc.contributor.author黃元彥zh_TW
dc.date.accessioned2021-06-08T01:44:16Z-
dc.date.copyright2016-08-24
dc.date.issued2016
dc.date.submitted2016-08-16
dc.identifier.citationREFERENCES

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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19076-
dc.description.abstractTOURie is the door to another world. By connecting “travelers” to “local guides/local experts” through this platform, we make unexplored corners of the world more accessible, opening up different cultural experiences for both international and local travelers, and providing business and social opportunities for “local experts”.
I firmly believe that there are many “local experts” that have built emotional and in depth perspectives over time on their own local culture(s) that they would like to share with others. Travelers could use the TOURie platform to connect with new people and not always succumb to generic tours as a result of language barriers or limited tour selections. TOURie hopes to bring a customizable experience that can satisfy the needs of each individual’s unique preferences. Connecting with local experts will provide a unique tour that is refreshing in perspective, allowing for an exclusive and intimate cultural experience. This platform will provide opportunity for travelers and local experts to connect, support and share passions and appreciate the uniqueness of each other’s experiences.
The focus will be primarily on 1-Day tours in Taiwan and gradually spread to the greater Asian market for the first few years to test run the TOURie platform, eventually expanding to cities worldwide. Using data gathered from various sources such as the National Census 2014, showing Asia’s high and growing population in recent years of expats along with tourism figures. Translating the data collected, the Asian market shows signs of growth and a constantly increasing necessity for cultural mingling and expanding the understanding of different parts of Asian culture. This gelling of cultures where east meets west, and vice versa, is inevitable and should be viewed as opportunity to bring people closer. With the convenience of modern day media and social communication, this has never been easier.
As we move forward with the TOURie platform, safety concerns are addressed from all aspects ranging from how guides are selected, monitoring, customer feedback, along with other rules and regulations. Market data is studied to help determine our approach towards the tourism industry and how we plan to market our platform. We also touch on how TOURie hopes to grow along with future plans to add further value and provide greater service and selection to all our customers.
en
dc.description.provenanceMade available in DSpace on 2021-06-08T01:44:16Z (GMT). No. of bitstreams: 1
ntu-105-R03749005-1.pdf: 1978330 bytes, checksum: 126e50e05e47b71aa360ea54d994e97d (MD5)
Previous issue date: 2016
en
dc.description.tableofcontentsTable of Contents
Abstract 2
Acknowledgement 4
Table of Contents 5
LIST OF TABLES 7
LIST OF FIGURES 8
CHAPTER 1: INTRODUCTION 9
1.1 Background 9
1.2 Motivation 9
1.3 Objective 10
CHAPTER 2: MARKET RESEARCH 12
2.1 Competitive Environment (Overview of the Porter’s Five Forces Analysis) 12
2.2 Market Size and Target Market (Customer Segmentation) 15
2.3 Business Model 18
2.4 Brand Differentiation (Value Mapping) 22
CHAPTER 3: BUSINESS PLAN 24
3.1 Mission Statement 24
3.2 The Team 24
3.3 Product and Services 27
3.4 Marketing Plan (4P Analysis) 28
3.5 Daily Operations & Staffing 30
3.6 Payment Method (Third Party Payment Supplier) 34
3.7 Recruitment Strategy 37
3.8 Safety and Regulations 40
CHAPTER 4: FINANCIALS AND RISKS 48
4.1 Startup Expenses 48
4.2 Four Year Profit Projection 50
4.3 Breakeven Point 54
4.4 Markets Share Targets & Exit Strategy 55
CHAPTER 5: CONCLUSION 59
5.1 Future Opportunities……………………………………………………….....59
5.2 Competitive Edge…………………………………………………….….…....61
5.3 Conclusion ….64
REFERENCES 65
APPENDICES 68
dc.language.isoen
dc.subject平台zh_TW
dc.subject旅遊zh_TW
dc.subject旅客zh_TW
dc.subjectTour Guide Platformen
dc.subjectCultural growthen
dc.subjectDiscover and Connecten
dc.title以網路平台提供旅客一個快捷舒適的文化旅遊zh_TW
dc.titleTOURie: A Contemporary Approach to Discover and Connect
with New Cultures
Business Plan for a Tour Guide Platform
en
dc.typeThesis
dc.date.schoolyear104-2
dc.description.degree碩士
dc.contributor.oralexamcommittee胡星陽(Shing-Yang Hu),曾智揚(Chih-Yang Tseng)
dc.subject.keyword平台,旅客,旅遊,zh_TW
dc.subject.keywordTour Guide Platform,Discover and Connect,Cultural growth,en
dc.relation.page72
dc.identifier.doi10.6342/NTU201602715
dc.rights.note未授權
dc.date.accepted2016-08-16
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
顯示於系所單位:管理學院企業管理專班(Global MBA)

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