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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥(Ruey-Shan Guo) | |
| dc.contributor.author | Henry Yuan-Yen Huang | en |
| dc.contributor.author | 黃元彥 | zh_TW |
| dc.date.accessioned | 2021-06-08T01:44:16Z | - |
| dc.date.copyright | 2016-08-24 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-08-16 | |
| dc.identifier.citation | REFERENCES
1. Anytime for Taiwan. “Anytime for Taiwan.” YouTube. YouTube, 11 Aug. 2014. Web. 21 May 2016. 2. BookingHunterTV. “Taipei, Taiwan Travel Guide - Must-See Attractions.” YouTube. YouTube, 22 Feb. 2014. Web. 17 May 2016. 3. Business Today. “Tour guide top choice among English-speaking visitors to Taiwan.” Taiwan Today. 24 July 2015. Web. 30 Apr. 2016. 4. Cathay United Bank. n.d. Web. 19 May 2016. 5. Department of Information Services, Executive Yuan. “Enrich local bright spots for exquisite international tourism: premier.” Executive Yuan, Repubic of China. (Taiwan). Executive Yuan, 21 May 2015. Web. 30 Apr. 2016. 6. Department of Information Services, Executive Yuan. “In-depth tourism will benefit indigenous communities: premier.” Executive Yuan, Republic of China. (Taiwan). Executive Yuan, 26 Sept. 2014. Web. 1 May 2016. 7. Department of Information Services, Executive Yuan. “Taiwan eyes more tourism source markets.” Executive Yuan, Republic of China. (Taiwan). 26 Mar. 2016. Web. 30 Apr. 2016. 8. Fulco, Matthew. “Taiwan hotels channel tourism surge.” Taiwan Business TOPICS. Taiwan Business TOPICS, 16 July 2015. Web. 11 May 2016. 9. Jennings, Ralph. “Five Discussion Topics to Avoid in Taiwan.” Forbes. Forbes, 17 Apr. 2016. Web. 10 May 2016. 10. Jennings, Ralph. “One Overlooked Reason for Taiwan’s Record Surge in Tourism.” Forbes. Forbes, 29 Dec. 2015. Web. 10 May 2016. 11. Lonely Planet. “Lonely Planet Six Degrees Taipei.” YouTube. YouTube, 13 July 2014. Web. 17 May 2016. 12. Office of Information Services, Executive Yuan. “Attract more foreign tourists: premier.”Executive Yuan, Republic of China. (Taiwan). 26 Mar. 2014. Web. 30 Apr. 2016. 13. Parr, Richard. “How much does a Website cost in 2015?” Executionists. Executionists | Web Design, Development and Marketing Agency, 16 Jan. 2015. Web. 13 May 2016. 14. PChomePay. n.d. Web. 19 May 2016. 15. Quartly, Jules. “Taiwan’s tourism industry: Coming of age.” Taiwan Business TOPICS. Taiwan Business TOPICS, 28 Oct. 2015. Web. 11 May 2016. 16. Statista. “Global tourism industry - statistics & facts.” Statista. www.statista.com, 26 Nov. 2015. Web. 10 May 2016. 17. Statista. “PayPal: active registered user accounts 2010-2016.” Statista. www.statista.com, 2016. Web. 3 May 2016. 18. Taiwan Holidays. “Fun Taiwan - TAIPEI COUNTY.” YouTube. YouTube, 23 Sept. 2012. Web. 13 May 2016. 19. Taiwan Review. “Centers of Creativity.” Taiwan Today. 1 May 2016. Web. 10 May 2016. 20. Taiwan Review. “Tourist Magnet.” Taiwan Today. 1 Apr. 2016. Web. 30 Apr. 2016. 21. Taiwan Today. “Taiwan eases visa procedures for more ASEAN nations.” Taiwan Today. 17 June 2016. Web. 20 June 2016. 22. Taiwan Today. “Taiwan named 2016 must-visit destination by UK news site.” Taiwan Today. 16 Dec. 2015. Web. 13 Apr. 2016. 23. Taiwan Today. “Taiwan tourism industry welcomes Muslim travelers.” Taiwan Today. 18 Feb. 2016. Web. 30 Apr. 2016. 24. Taiwan Today. “Taiwan welcomes 10 millionth foreign visitor for 2015.” Taiwan Today. 21 Dec. 2015. Web. 3 May 2016. 25. Taiwan Today. “Global tourism campaign spotlights Taiwan.” Taiwan Today. 8 Oct. 2015. Web. 10 May 2016. 26. Taste Taiwan. “2015 Taiwan Tourism: Cruise Promotion (1Min Version).” YouTube. YouTube, 7 Oct. 2015. Web. 17 May 2016. 27. The China Post. “ITF success shows potential of Taiwan’s tourism industry.” The China Post. www.ChinaPost.com.tw, 15 Nov. 2014. Web. 30 Apr. 2016. 28. Tourism bureau, M.O.T.C. R.O.C. “Domestic Travelers by Gender and Age.” Tourism bureau, M.O.T.C. Republic of China. Tourism bureau, M.O.T.C. Republic of China, n.d. Web. 29. Tourism bureau, M.O.T.C. R.O.C. “Inbound Visitors, 2012-2014.” Tourism bureau, M.O.T.C. Republic of China. Tourism bureau, M.O.T.C. Republic of China, n.d. Web. 10 Apr. 2016. 30. Tourism bureau, M.O.T.C. R.O.C. “Tourist Guides in Taiwan by Gender, 1980-2014.” Tourism bureau, M.O.T.C. Republic of China. Tourism bureau, M.O.T.C. Republic of China, n.d. Web. 31. Tourism Bureau, R.O.C. “Visitor Arrivals, 2004-2014.” Tourism bureau, M.O.T.C. Republic of China. Tourism bureau, M.O.T.C. Republic of China, n.d. Web. 10 Apr. 2016. 32. Tourism bureau, M.O.T.C. R.O.C. “Vistitor Arrivals by purpose of Visit, 2014.” Tourism bureau, M.O.T.C. Republic of China. Tourism bureau, M.O.T.C. Republic of China, n.d. Web. 33. Trending Taiwan. “Bravo ! Taiwan - Culture.” YouTube. YouTube, 31 Jan. 2016. Web. 28 May 2016. 34. Trending Taiwan. “Food Culture in Taiwan.” YouTube. YouTube, 18 Nov. 2015. Web. 28 May 2016. 35. Wong, Jeremy. “Cost to build A Website | our story, trials & experiences.” Website Builder Expert. Best Website Builder Reviews for 2016, 4 July 2016. Web. 5 July 2016. 36. WTTC. “Travel & Tourism, Economic Impact 2015 Taiwan.” World Travel & Tourism Council. WTTC, 2016. Web. 24 Apr. 2016. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19076 | - |
| dc.description.abstract | TOURie is the door to another world. By connecting “travelers” to “local guides/local experts” through this platform, we make unexplored corners of the world more accessible, opening up different cultural experiences for both international and local travelers, and providing business and social opportunities for “local experts”.
I firmly believe that there are many “local experts” that have built emotional and in depth perspectives over time on their own local culture(s) that they would like to share with others. Travelers could use the TOURie platform to connect with new people and not always succumb to generic tours as a result of language barriers or limited tour selections. TOURie hopes to bring a customizable experience that can satisfy the needs of each individual’s unique preferences. Connecting with local experts will provide a unique tour that is refreshing in perspective, allowing for an exclusive and intimate cultural experience. This platform will provide opportunity for travelers and local experts to connect, support and share passions and appreciate the uniqueness of each other’s experiences. The focus will be primarily on 1-Day tours in Taiwan and gradually spread to the greater Asian market for the first few years to test run the TOURie platform, eventually expanding to cities worldwide. Using data gathered from various sources such as the National Census 2014, showing Asia’s high and growing population in recent years of expats along with tourism figures. Translating the data collected, the Asian market shows signs of growth and a constantly increasing necessity for cultural mingling and expanding the understanding of different parts of Asian culture. This gelling of cultures where east meets west, and vice versa, is inevitable and should be viewed as opportunity to bring people closer. With the convenience of modern day media and social communication, this has never been easier. As we move forward with the TOURie platform, safety concerns are addressed from all aspects ranging from how guides are selected, monitoring, customer feedback, along with other rules and regulations. Market data is studied to help determine our approach towards the tourism industry and how we plan to market our platform. We also touch on how TOURie hopes to grow along with future plans to add further value and provide greater service and selection to all our customers. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T01:44:16Z (GMT). No. of bitstreams: 1 ntu-105-R03749005-1.pdf: 1978330 bytes, checksum: 126e50e05e47b71aa360ea54d994e97d (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | Table of Contents
Abstract 2 Acknowledgement 4 Table of Contents 5 LIST OF TABLES 7 LIST OF FIGURES 8 CHAPTER 1: INTRODUCTION 9 1.1 Background 9 1.2 Motivation 9 1.3 Objective 10 CHAPTER 2: MARKET RESEARCH 12 2.1 Competitive Environment (Overview of the Porter’s Five Forces Analysis) 12 2.2 Market Size and Target Market (Customer Segmentation) 15 2.3 Business Model 18 2.4 Brand Differentiation (Value Mapping) 22 CHAPTER 3: BUSINESS PLAN 24 3.1 Mission Statement 24 3.2 The Team 24 3.3 Product and Services 27 3.4 Marketing Plan (4P Analysis) 28 3.5 Daily Operations & Staffing 30 3.6 Payment Method (Third Party Payment Supplier) 34 3.7 Recruitment Strategy 37 3.8 Safety and Regulations 40 CHAPTER 4: FINANCIALS AND RISKS 48 4.1 Startup Expenses 48 4.2 Four Year Profit Projection 50 4.3 Breakeven Point 54 4.4 Markets Share Targets & Exit Strategy 55 CHAPTER 5: CONCLUSION 59 5.1 Future Opportunities……………………………………………………….....59 5.2 Competitive Edge…………………………………………………….….…....61 5.3 Conclusion ….64 REFERENCES 65 APPENDICES 68 | |
| dc.language.iso | en | |
| dc.subject | 平台 | zh_TW |
| dc.subject | 旅遊 | zh_TW |
| dc.subject | 旅客 | zh_TW |
| dc.subject | Tour Guide Platform | en |
| dc.subject | Cultural growth | en |
| dc.subject | Discover and Connect | en |
| dc.title | 以網路平台提供旅客一個快捷舒適的文化旅遊 | zh_TW |
| dc.title | TOURie: A Contemporary Approach to Discover and Connect
with New Cultures Business Plan for a Tour Guide Platform | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 胡星陽(Shing-Yang Hu),曾智揚(Chih-Yang Tseng) | |
| dc.subject.keyword | 平台,旅客,旅遊, | zh_TW |
| dc.subject.keyword | Tour Guide Platform,Discover and Connect,Cultural growth, | en |
| dc.relation.page | 72 | |
| dc.identifier.doi | 10.6342/NTU201602715 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2016-08-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-105-1.pdf 未授權公開取用 | 1.93 MB | Adobe PDF |
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