兩岸醫學美容的市場趨勢及台灣整形外科診所之發展契機

Abstract

過去二十年間全球醫學美容產業歷經了一段高度成長的黃金時期，然而金融海嘯後，以歐美市場為主軸的醫學美容市場逐漸出現變化，亞洲現今已經成為全球最富有潛力的觀光醫療服務市場，每年的成長速率已達到15%-20%，韓國政府更投入大量資源，全力支持觀光醫療的推廣，成效卓越，2011年觀光醫療產業為該國賺進約2億美元的外匯收入，觀光醫療遊客達12萬人次。 大陸近年來因經濟發展迅速，帶動醫學美容市場成長，每年約有300萬人接受整形手術，年成長率約為10%，領先全球的6%。自2012年元旦起，政府正式開放陸客來台接受健康檢查和醫學美容治療，由於台灣醫學美容醫療品質高，價位合理，再加上海峽兩岸語言相同、文化相通及費用相對合理的優勢下，具有發展兩岸觀光醫學美容的多項優勢，市場前景看好，可為台灣醫學美容觀光產業帶來龐大的商機。 這幾年來台灣醫學美容產業蓬勃發展，相對商機大，自然吸引投資熱潮，因此醫學美容診所如雨後春筍般設立，全台灣醫學美容診所多達1800多家，導致市場趨於飽和，競爭益形激烈，這是台灣醫學美容產業不得不面對的嚴峻挑戰。因此本文作者提出台灣小型整形外科診所究竟該如何設計出更適合大陸民眾的醫學美容的療程，進而吸引大陸民眾來台接受醫學美容治療的意願，將前往韓國接受醫學美容治療的大陸民眾轉往台灣，藉由開拓兩岸觀光醫學美容市場，以突破現有困境，更進一步發展出未來兩岸醫美的龐大商機!

Over the past twenty years, the global medical cosmetic industry has experienced a period of high growth period. After the financial crisis, in stead of US and European, China and Latin America is growing to main market. Asia has become the world's most potential for tourism medical services market, the annual growth rate has reached 15% -20%, the South Korean government is more committed significant resources to fully support medical tourism to promote the effectiveness of excellence, 2011 medical services for the country earned about $ 200 million in foreign exchange earnings, medical tourists reached 120,000 visitors However, due to highly economic development of Mainland in recent years, medical cosmetic market is growing rapidly, about 3000000 people receive plastic surgery every year, the annual growth rate is about 10%, better than the world's 6%. Since 2012 New Year's day, the Government agreed mainland tourists to visit Taiwan for healthy examinations and medical cosmetil purpose,Taiwan owns several advantages to develop Cross-Strait tourism medical cosmetic industry, including of the similar language and culture,superior medical service level but reasonable inexpensive price and short travelling time. We think that China's tourism medical cosmetical industry will bring enormous business opportunities for Taiwan. In recent years, Taiwan's medical cosmetic industry is vigorous development, medical cosmetic clinics mushrooming established up to 1800 in Taiwan,, it evolved into the strongly competitive market.Medical cosmetic clinics in Taiwan had to find the solutions to overcome these challenges, so the authors propose a project that a small-scale plastic surgery clinics in Taiwan how to develop Cross-Strait tourism medical cosmetic business, how to improve the quality of medical cosmetical services for people from the mainland!