請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18329
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 吳政鴻(Cheng-Hung Wu) | |
dc.contributor.author | Yu-Fang Wu | en |
dc.contributor.author | 吳鈺芳 | zh_TW |
dc.date.accessioned | 2021-06-08T01:00:01Z | - |
dc.date.copyright | 2015-03-13 | |
dc.date.issued | 2014 | |
dc.date.submitted | 2015-01-12 | |
dc.identifier.citation | [1] Aaker, D. A., (1992), “The Value of Brand Equity”, Journal of Business Strategy, Vol. 13, 27-32.
[2] Abell, D. F. and J. S. Hammond, (1980), “Strategic Market Planning: Problems and Analytical Approaches”, Journal of Marketing, Vol. 44 (3), 131-134. [3] Adner R. and D. Levinthal, (2001), “Demand heterogeneity and technology evolution: Implications for product and process innovation”, Management Sci. Vol. 47 (5), 611–628 [4] Aghion, P. and P. Bolton, (1987), 'Contracts as a Barrier to Entry', The American Economic Review, Vol. 77, 388- 401. [5] Akcay, Y. et al, (2010), 'Joint Dynamic Pricing of Multiple Perishable Products Under Consumer Choice', Management Science, Vol. 56 (8), 1345-1361. [6] Alba, J. W. and J. W. Hutchinson, (1987), “Dimensions of Consumer Expertise”, Journal of Consumer Research, Vol. 13 (3), 411- 454. [7] Anderson, E. T. et al., (1993), “The Antecedents and Consequences of Customer Satisfaction for Firms”, Marketing Science, Vol. 12, 125-143. [8] Anderson, E.T. et al., (2004). “A comment on: Revisiting dynamic duopoly with consumer switching costs”, Journal of Economic Theory, Vol. 116, 177–186. [9] Armstrong, M., (1997), “Competition in Telecommunications”, Oxford Review Economy Policy, Vol. 13 (1), 64–82. [10] Bagwell, K., (2007), “The economic analysis of advertising”, Handbook of Industrial Organization, Vol. 3, 1701-1844. [11] Bagwell, K. and G. Ramey, (1994), “Coordination economies, advertising and search behavior in retail markets”, American Economic Review, Vol. 84, 498–517. [12] Banerjee, A. and L. H. Summers, (1987), 'On Frequent-Flyer Programs and other Loyalty-Inducing Economic Arrangements', Harvard University Working Paper [13] Basu, K. and C. Bell, (1991), 'Fragmented Duopoly: Theory and Applications to Backward Agriculture', Journal of Development Econom1ics, Vol. 36, 145-165. [14] Baye, M. R. and J. Morgan, (2004), “Brand and Price Advertising in Online Markets”, Management Science, Vol. 55 (7), 1139-1151. [15] Beggs, A. W. (1989), 'A Note on Switching Costs and Technology Choice', Journal of Industrial Economics, Vol. 37, 437-440. [16] Beggs, A. and P. D. Klemperer, (1992), 'Multi-period Competition with Switching Costs', Econometrica, Vol. 60, 651-666. [17] Bharadwaj, S. G. and M. Anil, (1993), “Determinants of success in service industries: A PIMS-based empirical investigation”, The Journal of Services Marketing, Vol. 7 (4), 19. [18] Burnham, T.A. et al., (2003), 'Consumer switching costs: a typology, antecedents and consequences', Journal of The Academy of Marketing Science, Vol. 31 (2), 109-26. [19] Cabral, L., (2010), “Dynamic price competition with network effects”, Review of Economic Studies, Vol. 78 (1), 83-111. [20] Caminal, R. and C. Matutes, (1990), 'Endogenous Switching Costs in a Duopoly Model', International Journal of Industrial Organization, Vol. 8, 353-374. [21] Chen, Y., (1997), “Paying customers to switch”, Journal of Economics and Management Strategy, Vol. 6, 877–897. [22] Clarke, D. G. and R. J. Dolan, (1984) 'A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments', The Journal of Business, Vol. 57 (1), 179-200. [23] Demirhan, D. et al., (2007), “Strategic IT Investments: Impact of Switching Cost and Declining IT Cost”, Management Science, Vol. 53 (2), 208-226. [24] Dong, L. et al., (2009), “Dynamic pricing and inventory control of substitute products”, Manufacturing and Service Operations Management. Vol. 11 (2), 317-39. [25] Dube, J. P. et al., (2009), “Do Switching Costs Make Markets Less Competitive?”, Journal of Marketing Research, Vol. 46 (4), 435-445. [26] Duysters G. and J. Hagedoorn, (2000), “Core competencies and company performance in the worldwide computer industry”, Journal of High Technology Management Research, Vol. 11 (1), 75-91 [27] Economides, N. (1989), 'Desirability of Compatibility in the Absence of Network Externalities', American Econom1ic Review, Vol. 79, 1165-1181. [28] Eliashberg, J. and T. S. Robertson, (1988), “New Product Preannouncing Behavior: A Market Signaling Study”, Journal of Marketing Research, Vol. 25, 282-292. [29] Fabiani S. et al., (2005), “The pricing behaviour of firms in the Euro area”, ECB Working Paper no. 535. [30] Farrell, J. and P. Klemperer, (2007), “Coordination and Lock-In: Competition with Switching Costs and Network Effects”, Handbook of Industrial Organization, Vol. 3, 1967-2072. [31] Farrell, J. and N. T. Gallini, (1988), “Second-sourcing as a commitment: Monopoly incentives to attract competition”, Quarterly Journal of Economics, Vol. 103, 673-694. [32] Farrell, J. and G. Saloner, (1992), 'Converters, Compatibility, and the Control of Interfaces', Journal of Industrial Economics, Vol. 50, 9-35. [33] Fornell, C., (1992), “ANational Customer Satisfaction Barometer: The Swedish Experience”, Journal of Marketing, Vol. 56, 6-21. [34] Farrell, J., and G. Saloner. (1985), “Standardization, compatibility, and innovation”, The RAND Journal of Economics, Vol. 16 (1), 70-83. [35] Farrell, J., and C. Shapiro, (1988), “Dynamic Competition with Switching Costs”, The RAND Journal of Economics, Vol. 19 (1), 123-137. [36] Gaimon, C., (1989). 'Dynamic Game Results of the Acquisition of New Technology', Operation research, Vol. 37 (3), 410-425. [37] Greenstein, S. M., (1993), “Did installed base give an incumbent any (measurable) advantages in federal computer procurement?”, The RAND Journal of Economics, Vol. 24, 19-39. [38] Guiltinan, J. P. (1989), “A Classification of Switching Costs with Implications for Relationship Marketing”, Chicago: American Marketing Association, 216-220. [39] Heide, J. B. and A. M. Weiss., (1995), “Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets”, Journal of Marketing, Vol. 59, 30-43. [40] Henderson, R and I. Cockburn, (1994), “Measuring competence? Exploring firm effects in pharmaceutical research Strategic”, Management Journal, Vol. 15 (1), 63-74. [41] Kalwani M. U. and C. K. Yim, (1992), 'Consumer Price and Promotion Expectations: An Experimental Study', Journal of Marketing Research, Vol. 29 (1), 90-100. [42] Karakaya, F. and M. J. Stahl, (1989), “Barriers to Entry and Market Decisions in Consumer and Industrial Goods Markets”, Journal of Marketing, Vol. 53, 80-91. [43] Katz, M. L. and C. Shapiro, (1985), “Network Externalities, Competition, and compatibility”, The American Economic Review, Vol. 75, 424-440. [44] Kim, B., et al., (2001), “Reward programs and tacit collusion”, Marketing Science, Vol. 20 (2), 99-120. [45] Klemperer, P. D., (1989), 'Price Wars Caused by Switching Costs', Review of Economic Studies, Vol. 56, 405- 420. [46] Klemperer, P. D. (1987a), 'Markets with Consumer Switching Costs', Quarterly Journal of Economics, Vol. 102, 375-394. [47] Klemperer, P. D. (1987b), 'The Competitiveness of Markets with Switching Costs', The Rand Journal of Economics, Vol. 18, 138-150. [48] Klemperer, P. D. (1987c), 'Entry Deterrence in Markets with Consumer Switching Costs', Econom1ic Journal, Vol. 97, 99-117. [49] Klemperer, P. D., (1995), “Competition When Consumers Have Switching Costs: An Overview With Applications to Industrial Organization, Macroeconomics, and International Trade”, The Review of Economic Studies, Vol. 62, 515-539. [50] Koh, D. H., (1993), 'Competition by Endogenous Switching Time', U.C.L.A. Graduate School of Management Working Paper. [51] Lal, R. and D. E. Bell, (2003), “The impact of frequent shopper programs in grocery retailing”, Quantitative Marketing and Economics, Vol. 1 (2), 179–202. [52] Lee C. et al., (2001), “Internal capabilities, external networks, and performance: A study on technology-based ventures”, Strategic Management Journal, Vol. 22, 615-640. [53] Lee, J., (2001), “The impact of switching costs on the customer satisfaction-loyalty link: mobile phone service in France”, The Journal of Services Marketing, Vol. 15 (1), 35. [54] Lieberman, M., and D. Montgomery, (1988), “First-mover advantage,” Strategic Management Journal, Vol. 9, 41-58. [55] Matutes, C. and P. Regibeau, (1988), ''Mix and Match': Product Compatibility without Network Externalities', The Rand Journal of Economics, Vol. 19, 221-234. [56] Nelson R. R., (1991), “Why do firms differ, and how does it matter?”, Strategic Management Journal, Vol. 12, 61–74 [57] Padilla, A. J., (1992), 'Mixed Pricing in Oligopoly with Consumer Switching Costs', International Journal of Industrial Organization, Vol. 10, 393-412. [58] Ping, R. A., (1993), “The Effects of Satisfaction and Structural Constraints on Retailer Exiting, Voice, Loyalty, Opportunism, and Neglect” Journal of Retailing, Vol. 69, 320-352. [59] Porter, M. E., (1980), “Competitive Strategy”, New York: Free Press. [60] Ragatz, G. et al., (2002), “Benefits associated with supplier integration into new product development under conditions of technology uncertainty”, Journal of Business Research, Vol. 55 (5), 389–400 [61] Ram, S. and H. S. Jung., (1990), “The Conceptualization and Measurement of Product Usage”, Journal of the Academy of Marketing Science, Vol. 18, 67-76. [62] Rasmusen, E. et al., (1991), “Naked exclusion”, American Economic Review, Vol. 81, 1137–1145. [63] Ritz R., (2008), “Strategic incentives for market share”, International Journal of Industrial Organization, Vol. 26, 586–597. [64] Rust, R. T, et al., (1993), “Customer satisfaction, customer retention, and market share”, Journal of Retailing, Vol. 69, 193-215 [65] Samuelson,W. and R. Zeckhauser, (1988), “Status Quo Bias in Decision Making.” Journal of Risk and Uncertainty, Vol. 1, 7-59. [66] Segal, I. R. and M. D. Whinston, (2000), “Naked exclusion: Comment”, American Economic Review, Vol. 90, 296–311. [67] Shapiro, C. and H. Varian, (1999), ”Information Rules: A Strategic Guide to the Network Economy”, Boston: Harvard University Press. [68] Shuba S. et al., (2000), “Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices”, Internal. J. Res. Marketing, Vol. 17 (4), 281–305. [69] Shaffer, G. and Z. J. Zhang, (2000), “Pay to switch or pay to stay: Preference-based price discrimination in markets with switching costs”, Journal of Economics and Management Strategy, Vol. 9, 397–424. [70] Shi, M. et al., (2006). “Price competition with reduced consumer switching costs: The case of“wireless number portability” in the cellular phone industry”, Management Science, Vol. 52, 27–38. [71] Srinivasan S. and F. M. Bass, (2000), “Cointegration analysis of brand sales and category sales: Stationarity and long-run equilibrium in market shares”, Applied Stochastic Models in Business and Industry, Vol. 16 (3), 159–177. [72] Stigler, G., (1951), “The division of labor is limited by the extent of the market”, Journal of Political Economy, Vol. 59, 185–193. [73] Taylor, C., (2003), “Supplier surfing: Competition and consumer behavior in subscription markets”, The RAND Journal of Economics, Vol. 34, 223–246. [74] Weiss, A. M. and E. Anderson, (1992), “Converting From Independent to Employee Sales Forces: The Role of Perceived Switching Costs”, Journal of Marketing Research, Vol. 29 (1), 101-115. [75] Von Weizsacker, C. (1984), “The Costs of Substitution,” Journal of the Econometric Society, Vol. 52 (5), 1085-1116. [76] Wernerfelt, B., (1985a), “Brand Loyalty and User Skills.” Journal of Economic Behavior and Organizations, Vol. 6, 381-385. [77] Wernerfelt, B., (1985b), 'The Dynamics of Prices and Market Shares Over the Product Life Cycle', Management Science, Vol. 31 (8), 928-939. [78] Weiss, A. M. and J. B. Heide, (1993), “The Nature of Organizational Search in HighTechnology Markets”, Journal of Marketing Research, Vol. 30, 220-233. [79] Wilhelm W. E. and K. Xu, (2002), “Prescribing product upgrades, prices and production levels over time in a stochastic environment”, European Journal of Operational Research, Vol. 138 (3), 601–621. [80] Xue, L. et al., (2006), “Strategic investment in switching cost: an integrated customer acquisition and retention perspective”, International Journal of Electronic Commerce, Vol. 11(1),7-35. [81] Zauberman, G., (2003), “The intertemporal Dynamics of Consumer Lock-In”, Journal of Consumer Research, Vol. 30 (3), 405-419. [82] Zhao, L. et al., (2012), “Dynamic pricing in the presence of consumer inertia”, Omega. Vol. 40 (2), 137. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18329 | - |
dc.description.abstract | 本研究探討寡占產業中,領導廠商與跟隨廠商如何進行產品訂價與轉換成本投資策略以最大化期望利潤。廠商於每期販售新產品,並決定產品價格與轉換成本投資,顧客選擇一廠商購買產品。當消費者從原廠商轉換至另一廠商時,會產生轉換成本,轉換成本將影響顧客需求量與廠商的訂價決策。過去研究鮮少探討廠商透過投資提升或降低顧客轉換成本,故本研究將轉換成本投資納入產品銷售策略中,討論投資轉換成本是否有助於提升廠商競爭能力,並研究轉換成本對訂價與消費者行為之影響。本研究建立多期動態賽局模型,並考慮技術能力不確定性與廠商市占率,探討雙方的長期訂價與轉換成本投資行為。最後進行參數分析以了解不同情境下廠商策略變化與其管理意涵。 | zh_TW |
dc.description.abstract | This research studies the dynamic competition of price and switching costs in an oligopoly market. In this oligopoly market, there are two decision makers, leader and follower. Firms sell products to the market and customers can purchase products from one firm. Customers who switch from one provider to another incur a one-time nonnegative switching cost. Switching costs affect customers’ demand and firms’ pricing strategy. The main difference from prior research is that we allow firms to control switching costs through investment. We develop a multi-period dynamic game model considering market share and uncertainty of technology level to investigate the strategic interaction between leader and follower in pricing and switching costs investment. The research provides useful insights in product competition through numerical analysis. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T01:00:01Z (GMT). No. of bitstreams: 1 ntu-103-R01546003-1.pdf: 4992228 bytes, checksum: de47202c3b8ccbe569f8be3c4eb8bee3 (MD5) Previous issue date: 2014 | en |
dc.description.tableofcontents | 誌謝 i
中文摘要 ii ABSTRACT iii 目錄 iv 圖目錄 vi 表目錄 x 第一章 緒論 1 1.1 研究動機與背景 1 1.2 研究目的 4 1.3 研究步驟 5 第二章 文獻探討 8 2.1 顧客轉換成本議題 8 2.1.1 轉換成本衡量方式 8 2.1.2 轉換成本包含項目 9 2.1.3 轉換成本相關效應 10 2.2 動態訂價研究 11 2.2.1 消費者選擇行為與訂價關係 11 2.2.2 市占率與訂價關係 12 2.2.3 技術能力與訂價關係 13 2.3 廠商競爭相關議題 13 2.3.1 外生轉換成本 14 2.3.2 內生轉換成本 15 第三章 模型建構 17 3.1 研究用語定義 17 3.2 問題架構與相關假設 17 3.3 問題模式之參數與決策變數 20 3.4 動態規劃模型 23 3.5 隨機動態賽局演算法 28 3.6 模擬程式流程 30 第四章 數值驗證與模型分析 34 4.1 範例求解結果 34 4.1.1 資訊系統介紹 34 4.1.2 參數設定 35 4.1.3 範例求解結果驗證 36 4.2 範例結果分析 39 4.2.1 單期決策與利潤分析 40 4.2.2 模擬流程說明 43 4.2.3 模擬結果分析 45 4.2.4 模擬結果分析-不考慮投資轉換成本決策 54 4.3 參數分析 56 4.3.1 換機比率 57 4.3.2 市場大小 62 4.3.3 投資成本函數 67 4.3.4 投資成本不對稱之情況 72 4.3.5 相對技術水準波動 76 第五章 結論與未來研究方向 83 REFERENCE 85 | |
dc.language.iso | zh-TW | |
dc.title | 寡占產業之訂價與轉換成本動態賽局研究 | zh_TW |
dc.title | Pricing and Switching Costs Competition in Oligopoly | en |
dc.type | Thesis | |
dc.date.schoolyear | 103-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 王逸琳(I-Lin Wang),陳文智(Wen-Chih Chen),孔令傑(Ling-Chieh Kung) | |
dc.subject.keyword | 轉換成本,動態訂價,市占率,動態賽局, | zh_TW |
dc.subject.keyword | Switching Costs,Dynamic Price,Market Share,Dynamic Game, | en |
dc.relation.page | 92 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2015-01-12 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-103-1.pdf 目前未授權公開取用 | 4.88 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。