請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18273完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林世銘(Su-Ming Lin) | |
| dc.contributor.author | Chang-Chieh Chen | en |
| dc.contributor.author | 陳章傑 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:57:30Z | - |
| dc.date.copyright | 2015-03-13 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-02-09 | |
| dc.identifier.citation | Beer Mart and a New Trend in Beer Drinking. (2012, April 22). The View From Over Here. Retrieved August 23, 2014, from http://smileyjkl.blogspot.tw/2012/04/beer-mart.html
Kirin Beer University Report Global Beer Consumption by Country in 2012 (2014, January 8). Retrieved October 15, 2014, from http://www.kirinholdings.co.jp/english/news/2014/0108_01.html Ko, C. (2011, October 9). A study of the profile of Taiwan beer market and the selected factor of imported beer brands. Retrieved October 1, 2014, from http://ir.nkuht.edu.tw/bitstream/987654321/1516/1/8%E5%8D%B71-001.pdf McPherson, J. (2012, April 6). Self-serve Beer Bars. The Korean Food Journal. Retrieved September 19, 2014, from http://zenkimchi.com/featured/trendwatch-self-serve-beer-bars-2/ Miller, S. (2011, October 9). Grab a cold one. The Korea Blog, Sharing Experiences. Retrieved September 19, 2014, from http://blog.korea.net/?p=5177 Oh, J. (2012, February 17). Korea's self-service pubs: Cheap, simple, hugely popular. Retrieved August 26, 2014, from http://travel.cnn.com/seoul/drink/self-service-pubs-850524 Tom W. (2012, April 2). Self-Service Beer. Retrieved September 23, 2014, from http://www.waegook-tom.com/south-korea/self-service-beer/ Wei, K. (2009). A Qualitative Research on Taiwan Imported Beer Market- A View of Grounded Theory Approach. 國立台北科技大學商業自動化與管理研究所碩士論文 菸酒產製進口統計資料. 財政部國稅庫. Retrieved 2014, October 13, from http://www.nta.gov.tw/web/AnnA/listAnnA.aspx?c0=121 酒訊雜誌. (2011, February). 專題報導1/WSD台灣酒類市場調查報告—1號文件. Retrieved September 15, 2014, from http://mag.nownews.com/article.php?mag=8-72-3929 李柏萱 (2014, July 31). 啤酒產業口碑調查報告: 世足賽帶動小眾品牌能見度, 領導品牌如何擺脫傳統開創新局面? Retrieved November 5, 2014, from http://www.i-buzz.com.tw/report-1.asp?ID=461 輔仁大學企業管理學系第三十七屆企業政策專題發表 (2003, May 27). 啤酒產業策略分析暨台灣啤酒策略分析與研擬 Retrieved November 5, 2014, from http://www.mba.fju.edu.tw/ba/files/bafiles/report/37report/bp/BQ9203.pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18273 | - |
| dc.description.abstract | Bardi's is a new self-service beer tavern featuring more than 50's of craft, specialty and imported beers from breweries all over the world.
Bardi's will be located near the campus of NTU (National Taiwan University) and NTNU (National Taiwan Normal University), and will be serving the universities, Shi-da and Gong-guan community with a wide selection of premium beers for the discerning beer connoisseur. Bardi's is a great place to unwind and socialize with friends, combining an inviting atmosphere with a vast selection of beers. The mission is not only to have great tasting beers, but provide an efficient and intriguing self-service style for customers to relax under a “pressure-relieving” environment. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:57:30Z (GMT). No. of bitstreams: 1 ntu-104-R00749017-1.pdf: 917900 bytes, checksum: 1976a1d85eafb8e8028983b9bb2e9a47 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | Table of Contents
1.0 Executive Summary 1 1.1 Objectives 3 1.2 Mission 4 1.3 Keys to Success 4 2.0 Company Summary 5 2.1 Company Ownership 6 2.2 Start-up Summary 7 2.3 Company Locations and Facilities 9 3.0 Market Analysis Summary 9 3.1 Industry Analysis 10 3.2 Target Market Segmentation Strategy 11 3.3 Customer Segmentation 12 3.4 Main Competitors 13 4.0 Strategy and Implementation Summary 15 4.1 Competitive Edge 15 4.2 Marketing Strategy 16 4.3 Pricing Strategy 20 4.4 Sales Forecast 20 4.5 Milestones 24 5.0 Management Summary 25 5.1 Management Team 25 5.2 Personnel Plan 26 6.0 Financial Plan 27 6.1 Important Assumptions 28 6.2 Key Financial Indicators 28 6.3 Break-even Analysis 29 6.4 Projected Profit and Loss 31 6.5 Sensitivity Analysis 33 7.0 Conclusion 35 8.0 Reference 37 9.0 Appendix 39 | |
| dc.language.iso | zh-TW | |
| dc.title | 自助式酒吧創業計畫 | zh_TW |
| dc.title | Self-Service Bar Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳國泰(Guo-Tay Chen),曾智揚(Chih-Yang Tseng) | |
| dc.subject.keyword | 自助式酒吧, | zh_TW |
| dc.subject.keyword | Self Service Bar, | en |
| dc.relation.page | 44 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-02-09 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-104-1.pdf 目前未授權公開取用 | 896.39 kB | Adobe PDF |
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