請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18182完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 谷玲玲 | |
| dc.contributor.author | Kuan-Lun Chen | en |
| dc.contributor.author | 陳冠倫 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:53:55Z | - |
| dc.date.copyright | 2015-08-11 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-05-09 | |
| dc.identifier.citation | 參考書目
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18182 | - |
| dc.description.abstract | This study explored how people utilize different social networking sites to maintain relationships with close friends. An online survey was administered to explore the user behavior, purposes of using two sites and if relationship maintenance strategies differ between Facebook and LINE. The survey results showed that user behavior, purposes of using two sites and relationship maintenance strategies vary between the Facebook and LINE. In general, more relational maintenance strategies were used on LINE. The main purpose of using LINE is maintaining friendships. The frequently used functions include sending stickers and messages on LINE. On Facebook, more surveillance strategies were used and the purposes of using Facebook are sharing news with friends and tracking people. The frequently used functions include liking and using Facebook wall. That is to say, media characteristics affect user behavior, purposes of using social networking sites and relationship maintenance strategies.
In addition, the way of using social networking sites differ by friendship types. For instance, surveillance was not used in close friendship. Between Facebook and LINE, there were sex differences in user behavior and in purposes of using the social networking sites. Though women used more strategies to maintain relationships than men did on LINE, there were no sex differences in relationship maintenance strategies on Facebook. Future studies can explore if user behavior and relationship maintenance strategies vary by friendship types and the gender of friends. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:53:55Z (GMT). No. of bitstreams: 1 ntu-104-R00342008-1.pdf: 1110230 bytes, checksum: b7fc26d5f4ab02ca1aba6307ed878e54 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 目錄
口試委員會審定書 i 謝辭 ii 中文摘要 iv 英文摘要 v 圖目錄 ix 表目錄 ix 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究方向與重點 3 第三節 研究重要性 4 第四節 網路社交媒體 4 （一）Facebook 5 （二）LINE 6 第二章 文獻回顧與研究問題 8 第一節 人際行為的三維理論 8 第二節 友誼的類型 9 一、點頭之交 9 二、普通朋友 10 三、親密朋友 10 第三節 關係維繫策略 11 一、關係維繫策略的類型 11 二、關係維繫策略的影響 16 第四節 維繫人際關係的行為 17 第五節 人際關係中網路社交媒體的使用 20 第六節 神馳經驗 24 第七節 性別差異 27 第八節 研究架構與研究問題 28 第三章 研究方法 31 第一節 測量工具 31 第二節 資料蒐集方法與樣本分析 33 第三節 資料處理及分析方法 36 第四章 研究結果 39 第一節 網路社交媒體的使用行為 39 第二節 網路社交媒體的關係維繫策略 54 第三節 性別差異 63 第四節 神馳經驗 67 第五章 結論 68 第一節 研究結果討論 68 第二節 研究限制及未來研究建議 74 參考書目 77 附錄 85 附錄一 使用Facebook及LINE和親密朋友互動問卷 86 圖目錄 圖2.1：Fulk et al. 媒介特徵觀點的媒體使用 21 圖2.2：Fulk et al. 社會資訊處理理論的媒介使用 23 圖2.3：研究架構 29 表目錄 表2.1：Kaplan & Haenlein（2010）社群網站分類 22 表3.1：樣本特徵 35 表4.1：Facebook及LINE使用行為 40 表4.2：LINE使用功能 41 表4.3：Facebook使用功能 44 表4.4：LINE使用目的 47 表4.5：Facebook使用目的 50 表4.6：LINE使用功能排序表 52 表4.7：Facebook使用功能排序表 53 表4.8：使用目的排序表 54 表4.9：LINE關係維繫策略因素分析 55 表4.10：Facebook關係維繫策略因素分析 57 表4.11：Facebook及LINE關係維繫策略信度分析摘要表 59 表4.12：測量模式絕對適配度指數指標檢驗表 61 表4.13：Facebook及LINE關係維繫策略比較 62 表4.14：LINE使用功能的性別差異 63 表4.15：Facebook使用功能的性別差異 64 表4.16：LINE使用目的的性別差異 65 表4.17：Facebook使用目的的性別差異 65 表4.18：Facebook及LINE關係維繫策略的性別差異 66 表4.19：Facebook及LINE神馳經驗檢驗 67 | |
| dc.language.iso | zh-TW | |
| dc.title | 網路社交媒體中的人際關係維繫－以Facebook與LINE為例 | zh_TW |
| dc.title | Relationship Maintenance in Social Media: A Study of Facebook and LINE | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 秦琍琍,賴盈如 | |
| dc.subject.keyword | 關係維繫策略,親密朋友,媒介特徵,監看,LINE,Facebook, | zh_TW |
| dc.subject.keyword | relationship maintenance strategies,close friends,media characteristics,surveillance,LINE,Facebook, | en |
| dc.relation.page | 92 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-05-11 | |
| dc.contributor.author-college | 社會科學院 | zh_TW |
| dc.contributor.author-dept | 新聞研究所 | zh_TW |
| 顯示於系所單位： | 新聞研究所 | |
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