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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曾智揚(Chih-Yang Tseng) | |
| dc.contributor.author | Kawita Permpoolchokana | en |
| dc.contributor.author | 李愛雯 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:53:53Z | - |
| dc.date.copyright | 2015-08-11 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-05-13 | |
| dc.identifier.citation | Brown, S.D. and Lent, R.W. 2013. Career Development and Counseling: Putting Theory and Research to Work, John Wiley & Sons.
Dyeing, TE Online. Retrieved April 28, 2015, from http://www.teonline.com/ knowledge-centre/dyeing-fiber-to-apparel.html. Garg, V.K. and Venkitakrishnan, N.K., 2011. Enterprise Resource Planning-Concepts and Practice, PHI Learning, 11. Kaplan, R. S. and Norton, D. P., 1996a. Using the balanced scorecard as a strategic management system, Harvard Business Review. Kaplan, R. S. and Norton, D. P., 1996b. The Balanced Scorecard: Translating Strategy into Action, Boston, MA, Harvard Business School Press. Keyes, J., 2011. Implementing the Project Management Balanced Scorecard, CRC Press, 64-85. Khurana, A, Khurana, P and Sharma, H.L. 2009. Human Resource Management, V.K. (India) Enterprises. Lientz, B., 2010. Breakthrough Strategic IT and Process Planning. Hackensack, NJ: World Scientific. Sage 300 ERP Applications Brochure, 2014. Retrieved April 26, 2015, from http://na.sage.com/~/media/site/sage-300erp/assets/brochures/Sage_300_ERP_ Applications_br.pdf. Thai Garment Organization, Import & Export Statistics, 2014. Retrieved April 20, 2015, from http://www.thaigarment.org/images/Statistic_IMPORT_EXPORT _December_2014.pdf. Thailand Textile & Clothing Exports, 2004. Retrieved April 20, 2015, from http://www.fibre2fashion.com/news/garment-apparelnews/thailand/newsdetails. aspx?news_id =171138. The Office of Industrial Economics, Production Index (Value Added Weight). Retrieved April 28, 2015, from http://www.oie.go.th/sites/default/files/attachments/ industry_index _en/industrial_indices/MPI_E.xls. Top 10 ERP and Accounting Software Packages, 2010. Retrieved April 14, 2015, from http://www.dgginc.com/cms/TopTenERPSoftwarePackages/Accounting_Software_ERP_Top_10.htm. What is Textile, Textile Learner. Retrieved April 28, 2015, from http://textilelearner.blogspot.com/2011/07/textile-printing-what-is-textile_ 6758.html. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18181 | - |
| dc.description.abstract | Siam Colorants is one of Thailand’s leading importers and distributors of quality colorant products from leading colorant manufacturers in Asia. The company has mainly focused on selling pigments and dyes for local paint, ink, and plastic manufacturers in Thailand. The competitive position of the company is quite strong since the company is the sole exclusive distributor of Thailand that offers competitive prices and more flexible payment terms comparing to other competitors.
Currently, the company is doing well and ready to grow to the next level. However, the current president of the company is approaching a retirement and currently considering three qualified relative candidates to be the next president. The current president will only pass the position to the candidate who has the best business expansion plan. Therefore, this business plan is the opportunity for the writer, who is one of the candidates, to show how well the writer knows the company and also to propose the future business expansion strategies to the current president. From the writer’s point of view, the expansion plan should focus not only on expanding the business size of the existing markets, but it should also focus on approaching to a new market segment. The company should enter a textile industry market to sell the colorant products to local textile printing and dyeing manufacturers in Thailand because the company already has adequate resources and expertise in the colorant business to enter this new market. In addition, textile industry is a big industry that plays a significant role in Thailand’s economic from selling textile products locally and exporting to other countries. The main contents of the business expansion plan will be structured into learning & growth, internal business processes, customer, and financial sections based on balanced scorecard (BSC) framework. To support the business expansion, a human resources department will be established to encourage learning & growth activities of the company. An information technology department will also be formed in order to implement an enterprise resource planning software for company’s internal work processes automation and improvement. Moreover, the company will conduct a customer satisfaction survey and invest in a quality control laboratory to ensure consistent product quality of the colorant products. By doing this, the company can provide the next level of customer satisfaction to the customers, which is to add more value to the products. The quality control laboratory will also support the business expansion to the textile printing and dyeing industry by internally developing color comparison charts to compare and match colors for new customers. The management team shall consider implementing this business expansion plan due to expected favorable financial results based on the capital budgeting models. The business expansion will maximize the company’s profit and sustain the long-term financial performance and growth, which is according to the vision of Siam Colorants. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:53:53Z (GMT). No. of bitstreams: 1 ntu-104-R02749050-1.pdf: 8577842 bytes, checksum: f2d034a6721ef45e23dd3418d57a9332 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | Chapter 1 Executive Summary p.1
Chapter 2 Company Profile p.3 2.1 Nature of Business p.3 2.2 Organization Structure p.3 2.3 Product Overview p.6 2.3.1 Pigments p.6 2.3.2 Dyes p.7 2.4 Customer Segmentation p.7 2.5 Competitor Analysis p.8 2.5.1 International Competitors p.8 2.5.2 Local Competitors p.9 2.6 SWOT Analysis p.10 2.6.1 Strength p.10 2.6.2 Weakness p.10 2.6.3 Opportunity p.11 2.6.4 Threat p.12 Chapter 3 Business Expansion Strategies p.13 3.1 Market Penetration Strategy p.14 3.1.1 Paint, Ink, and Plastic Industries in Thailand p.15 3.1.2 Colorant Products for Manufacturers in Paint, Ink, and Plastic Industries p.17 3.1.3 Pricing Strategy p.17 3.1.4 Marketing Techniques p.17 3.2 Market Development Strategy p.18 3.2.1 Textile Industry in Thailand p.18 3.2.2 Colorant Products for Manufacturers in Textile Industry p.21 3.2.3 Pricing Strategy p.22 3.2.4 Marketing Techniques p.23 3.3 Five Forces Analysis p.23 Chapter 4 Applying Balanced Scorecard p.27 4.1 Balanced Scorecard (BSC) p.27 4.2 BSC Strategy Map p.28 Chapter 5 Learning and Growth p.30 5.1 Building the Human Resources Department p.30 5.1.1 Human Resources Department Role p.31 5.2 Create a Quality Workforce p.32 5.2.1 Recruitment Policy p.32 5.2.2 Performance Evaluation p.33 5.2.3 Individual Learning Plan p.35 5.3 Increase Employee Satisfaction p.36 5.3.1 Employee Survey p.36 5.3.2 Employee Motivations p.37 5.3.3 Counseling Services p.38 5.3.4 Career Advancement p.39 5.4 Enhance Employee Training p.43 5.4.1 In-House Trainings p.43 5.4.2 Tuition Reimbursement p.46 Chapter 6 Internal Business Processes p.48 6.1 Building the Information Technology Department p.49 6.1.1 Information Technology Department Role p.49 6.2 Enterprise Resource Planning (ERP) Implementation p.50 6.2.1 ERP Software Selection p.51 6.2.2 ERP Implementation Process p.54 6.3 Siam Colorants’ Business Processes after Implementation p.56 6.3.1 Operations Management Processes p.59 6.3.2 Customer Relationship Management Processes p.62 Chapter 7 Customer p.64 7.1 Customer Intimacy p.64 7.1.1 Customer Satisfaction Survey p.65 7.2 Customer Value p.67 7.2.1 Building a Quality Control Department p.68 Chapter 8 Financial p.73 8.1 Cost-Benefit Analysis p.73 8.1.1 Costs and Benefits from Learning and Growth Activities p.73 8.1.2 Costs and Benefits from Internal Business Processes Activities p.75 8.1.3 Costs and Benefits from Customer Activities p.77 8.1.4 Costs and Benefits from Financial Activities p.78 8.2 Forecasted Financial Performance p.79 8.2.1 Sales Revenue Growth p.80 8.2.2 Net Income Growth p.81 8.3 Capital Budgeting Models p.82 8.3.1 Net Present Value p.82 8.3.2 Internal Rate of Return p.83 8.3.3 Payback Period p.83 8.3.4 Benefit-Cost Ratio p.84 8.3.5 Return on Investment p.84 Chapter 9 Conclusion p.85 References p.86 Appendix 1: 5-Year Personnel Plan p.88 Appendix 2: Income Statement 2011-2015 p.89 Appendix 3: Pro-Forma Income Statement without Business Expansion p.90 Appendix 4: Pro-Forma Income Statement with Business Expansion p.91 Appendix 5: Balance Sheet, 2011-2015 p.92 | |
| dc.language.iso | en | |
| dc.title | 應用平衡計分卡於泰國著色劑公司業務拓展策略之研究 | zh_TW |
| dc.title | Applying Balanced Scorecard for Thailand Colorant Company’s Business Expansion Strategy | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳耀宗(Yaotsung (Ken),?西敦子(Atsuko Takinishi) | |
| dc.subject.keyword | 策略地圖,平衡計分卡,業務拓展策略,泰國公司,著色劑,顏料,染料, | zh_TW |
| dc.subject.keyword | StrategyMap,BalancedScorecard,BSC,Pigments,Dyes,Colorant,BusinessExpansionStrategy,Thailand, | en |
| dc.relation.page | 92 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-05-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 8.38 MB | Adobe PDF |
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